Nikon has announced the development of nine NIKKOR Z Cinema T1.9 VV prime lenses, marking a major step forward in its vision for professional filmmaking and showcasing the growing impact of its RED acquisition.

Canon announced the EOS R8 Mark II, building on the lightweight, full-frame approach that made the original EOS R8 popular with many enthusiasts and emerging creators. The new model adds meaningful upgrades like In-Body Image Stabilization (IBIS), improved continuous shooting performance, enhanced autofocus, and a refined ergonomic design meant to make everyday photography easier, more capable, and more enjoyable. For photographers hoping to step into full-frame imaging without committing to a...

Sony's new FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS bring impressive reach, fast autofocus, and G Master image quality to surprisingly lightweight designs built for handheld wildlife and sports photography.

With a new 1-inch HDR sensor, 8K/60fps recording, replaceable lenses, and smarter workflows, DJI's Osmo 360 II delivers meaningful upgrades for immersive content creators.