G Master lenses are built for top-tier image quality, reliable autofocus, rugged weather sealing, and a signature mix of high resolution with smooth bokeh. They’re excellent matches for all of Sony's Alpha camera bodies, whether it be the high-resolution Alpha 7R series, speed-focused Alpha 1 and Alpha 9 series, or the premier hybrid Alpha 7 series. With a wide range of G Master lenses in the lineup, there are plenty to choose from. This guide will help you distinguish between each so you can...

Winter usually greets us with frozen eyelashes and temperatures that make you question every life choice that brought you outside. But this year, instead of deep freeze mornings, we’ve been treated to stretches of beautiful warm weather and winter light – the kind that gets you excited about getting outdoors with your camera. And our January Photo Contest submissions proved you were ready for it. Judging by the month’s Winner, January stopped nobody from a wild photo adventure. Submit your...

When I sat down last week with longtime Canadian journalist & photographer, and McBain customer, Bert Crowfoot, we spoke about his recent appointment to the Order of Canada. I expected a straightforward conversation about career milestones and accolades. What I encountered instead was Bert Crowfoot, the storyteller—someone whose influence stretches far beyond awards and recognition. He carries a warmth and patience that draws you into his stories, letting them unfold at their own pace. His...

Canon announces two new ultra-wide RF lenses: the world’s widest angle zoom lens, the RF 7-14mm F2.8-3.5 L Fisheye, and the ultra-bright RF 14mm F1.4 L VCM, arriving February 2026.