Hey, did you hear the news? SIGMA just dropped a bombshell - they've unveiled a brand new lens, the SIGMA 50mm F1.2 DG DN! It's available for both Leica L-mount and Sony E-mount and it's got the same aperture as their SIGMA 35mm f/1.2 DG DN that came out in 2018. That means it's the brightest 50mm lens they've ever offered. Let's dive in and check it out!

No one is pickier than photographers and videographers when it comes to colour and detail. We spend our days painstakingly fine-tuning once-in-a-lifetime photos or colour grading a cinema-worthy video, and that demands the highest degree of clarity, sharpness, and colour accuracy in our displays. That is why McBain is excited to now stock the incomparable ASUS ProArt lineup of professional monitors! Whether you're a photographer, graphic designer, or videographer, we carry a display perfectly...

The compact and lightweight Sony 24-50mm f/2.8 G lens offers high performance without compromising convenience. It's an ideal go-to lens for a variety of purposes, including portraits, close-ups, snapshots, videos, and more.

It's here. The illustrious Fujifilm X100 lineup has welcomed a sixth child to the family, and it's everything we could have hoped for. This is the all new Fujifilm X100VI.