As is the case with most new purchases, your new camera will benefit from key accessories that maximize its full potential. Your new iPhone didn’t come with a case, but you’d feel naked without one! Cameras are very much the same– so without further ado, let’s jump in with a list of accessories that are guaranteed to keep your gear properly supplemented and performing at its best!

Panasonic introduced the new LUMIX S9 this morning, the most compact and lightweight full-frame mirrorless camera in the LUMIX S Series. Available in four striking colour options; Jet Black, Crimson Red, Dark Olive (Europe Only), and Classical Blue—the LUMIX S9 is touted as the perfect stylish companion for content creators on the move, built to effortlessly enhance social media content.

Fujifilm announced the release of a whole bunch of gear this morning including the new X-T50, GFX 100S II, XF16-50mm F2.8-4.8 and the telephoto GF500mm F5.6. Read on to learn all about these exciting new releases!

This morning, Canon Canada announced the development of the first flagship model for the EOS R camera system, the EOS R1. The new mirrorless camera geared towards creative professionals will deploy an advanced image processing engine that utilizes deep learning technology for unprecedented speed and accuracy. Canon also promises an all-new CMOS sensor and impactful advancements in autofocus, subject recognition, noise reduction and many other functions. The EOS R1 is slated for a 2024 release....