McBain Blog

Capture the Earth Without Costing It. Small Photography Shifts, Big Impact.

by | Wednesday, April 22, 2026 |

Photographers share a unique bond with nature. We see a lot of beauty, and as we honour Earth Day, we’re reminded that our cameras do more than capture landscapes – they help us advocate for them. Earth Day isn’t necessarily about perfection– but it is about awareness. It’s an invitation to move beyond the lens and consider how we give back to the environment that provides us with as much inspiration. Below, we highlight 5 ways you can start making an impact in your craft: 1. Support...

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5 Sigma Lenses to Inspire Your Holiday Photos

by | Thursday, November 7, 2024 |

Michael J. Fox once said, “Family is not an important thing; it’s everything.” Walking the frosted paths in silence while watching the leaves gently fall, I am most reminded of family. There’s something about a vibrant tonal tapestry blanketing the earth that reminds me that even in the muted carpet of withered foliage, there is beauty in every leaf from every family tree. And the paradox of strength and fragility all the same lures me to want to capture every single moment for exactly what it...

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How To Master High Speed Sync For Action Shots

by | Wednesday, September 6, 2023 |

Head image by Matt Hernandez. Sony Alpha 7R V. Sony 24-70mm f/2.8 G Master. 1/1600-sec., f/4, ISO 200 Capturing peak action is an incredible photographic feat. An image of an athlete frozen in a dive, leap, swing, or other movement is peak eye candy for viewers and photographers alike. However, capturing that action can become technically difficult. You’ll need a high shutter speed, which may require boosting the ISO, unless you bring in lights, which can get complicated quickly. Alpha...

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