Fujifilm announced the newest iteration in their GFX lineup of cameras earlier today, the all-new GFX 100 II. Featuring a redesigned body, faster AI-driven autofocus and a slew of new high-end video features, this camera aims to be the be-all-end-all of Medium Format solutions.

Introducing the new Panasonic Lumix G9II, the ultimate hybrid Micro 4/3 camera system.

For budding photographers looking to jump into a new mirrorless camera, Canon is stepping up this September with the perfect deal. From now until September 28th, you can save up to $180 when you add a select lens to your purchase of a new EOS R 100 kit or EOS R8 body or kit. Canon EOS R100 Kit Add an RF28mm f2.8 STM for only $349.99 – Save $50Add an RF55-210mm f5-7.1 IS STM for only $349.99 – Save $130 Canon EOS R8 Body or Kit Add an RF100-400mm f5.6-8 IS USM for only $699.99 – Save $180Add an...

Head image by Matt Hernandez. Sony Alpha 7R V. Sony 24-70mm f/2.8 G Master. 1/1600-sec., f/4, ISO 200 Capturing peak action is an incredible photographic feat. An image of an athlete frozen in a dive, leap, swing, or other movement is peak eye candy for viewers and photographers alike. However, capturing that action can become technically difficult. You’ll need a high shutter speed, which may require boosting the ISO, unless you bring in lights, which can get complicated quickly. Alpha...