The X-T30 III was designed with simplicity at its core – a single switch activates Intelligent Auto Mode, letting the camera handle focus, exposure, and scene recognition while you stay immersed in the moment. No fussing through menus - just pure, uninterrupted creativity.

The current king of instant cameras is dialling up the fun this holiday season. Today, Fujifilm introduced the Instax Mini LiPlay+ Hybrid Instant Camera, an update to the 2019 camera featuring a dual-lens setup for greatly enhanced selfie capabilities. For the first time in an Instax camera, you'll be able to use the rear-facing wide-angle lens and large LCD to compose, snap and print instant memories.

This morning, Fujifilm Canada announced an innovative new rangefinder we cannot wait to get our hands on! Let's not bury the lead; the FUJIFILM GF100RF sets a new precedent in the compact ecosystem, standing alone as the first to feature a large format sensor. Its classicly styled body appears to be milled to tactile perfection, leaving our jaws on the floor thinking of creative possibilities with such slick functionality in a compact package.» Pre-order the GFX100RF today!   Big Sensor,...

Ready to make your memories bigger and bolder? The Fujifilm Instax WIDE Evo™ hybrid instant camera blends the best of nostalgic instant photography with modern, creative tech. From wide-format prints to customizable lens effects and app connectivity, it’s the perfect tool for capturing life’s most spontaneous moments. Instant prints, endless possibilities—bring your memories to life, right in your hands.