Sony has officially launched the Alpha 7 V, a fifth-generation full-frame mirrorless camera featuring a new partially stacked 33MP Exmor RS sensor, BIONZ XR2 processing, advanced AI-driven autofocus, 30 fps blackout-free shooting, 16-stop dynamic range, and powerful 4K/60p and 4K/120p video modes.

As a portrait and family photographer, my days move fast. Most of my shoots happen during the holiday season when families, couples, and clients want to capture memories they can hold onto forever. I need a camera setup that keeps up with real moments, shifting light, and people who aren’t standing still for long.

As spring ushers in new opportunities, a fresh wave of lenses is set to elevate your photography game. Whether you're capturing fast-moving wildlife or shooting distant action on the playing field, these new lenses are designed to enhance reach, precision, and image quality. Get ready to push the boundaries of your craft with lenses built for speed, sharpness, and versatility. Sony FE 400-800mm f/6.3 G OSS Lens This lens completes an important missing piece in Sony's lineup. The Sony FE...

My name is Dave and I shoot winter sports. I’ve been to three Winter Olympics and Paralympics as well as countless world cups and world championships. My daily life is at the Canadian Sport Institute Alberta, the training centre for most Olympic and Paralympic winter athletes at some point.