Eyes Wide Open - New Tamron and Sigma Lenses that will let your Vision Run Wild

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Did someone say Perspective? Because Tamron and Sigma’s upcoming new lenses will have you doing a double-take – and seeing the world from entirely new angles. Tamron’s 16-30mm and Sigma’s Art Series 17-40mm f/1.8 give you creative edges that will provide you with a whole new purpose as storytellers, so let’s break down the buzz.

Tamron’s 16-30mm F/2.8 Di III VXD G2

Building upon the highly acclaimed 17-28mm f/2.8 Di II RXD lens from Tamron, the 16-30mm F/2.8 Di III VXD G2  features enhanced autofocus performance and has been updated to the latest lens design, further improving overall performance. It’s a lens that broadens your zoom range while maintaining a compact and lightweight design without compromising on image quality.

Highlights:

  1. See More! Ultra-wide view for landscapes, night skies, and everyday scenes.
  2. Travel-ready. Compact, lightweight, and made for motion—from vlogs to vacations.
  3. Sharp meets soft. Crisp detail and beautiful bokeh in every frame.
  4. VXD AF. Fast, quiet autofocus that keeps up with real life.
  5. Close-up capable. Great for tabletop, indoor, and detail-rich shots.
  6. Lens Utility-ready. Customize focus and features on the fly.
  7. Built to last. Upgraded textures and ergonomic design.
  8. Simplify your kit. Unified 67mm filter size across the lineup.
  9. Weather-sealed. Moisture-resistant with a fluorine-coated front for harsh conditions.
  • Pre-order Today!
  • Available on July 31st for Sony E-mount
  • Available on August 22nd for Nikon Z mount

Sigma Art Series 17-40mm F1.8 DC lens

A successor to Sigma’s groundbreaking 2013 18-35mm F1.8 DC HSM Art lens, the 17-40mm F1.8 DC brings its best by extending the focal length a little wider and longer for APS-C sensors. Guaranteed to deliver pro-level performance, this beautiful lens revolutionizes the wide-angle game with its newly improved on-sensor autofocus. Here we zoom in on its magic.

Highlights:

  1. Constant F1.8 aperture across the zoom range for low-light performance and creamy bokeh
  2. Prime-like image quality with exceptional sharpness and detail, even wide open
  3. Versatile 17-40mm range (25.5-60mm equivalent on full-frame) for everything from wide scenes to portraits
  4. Advanced optics minimizes chromatic aberration, sagittal coma flare, and distortion.
  5. Flare and ghosting control with Super Multi-Layer Coating for high-contrast clarity
  6. Inner zoom design maintains consistent lens length – ideal for handheld, gimbal, or tripod use.
  7. 30% lighter than its predecessor, with a compact, travel-friendly design and a 67mm filter thread.
  8. Dust-and-splash resistant, with water and oil-repellent front coating for outdoor reliability.
  9. Dual AFL buttons (top and side) offer customizable controls for any shooting orientation.
  10. HLA-driven autofocus is fast, silent, and precise – great for both stills and video
  11. Minimal focus breathing for natural-looking video focus pulls.
  12. Aperture ring with de-click and lock options for smooth, silent video adjustments.
  • Available for sale on July 10th, 2025
  • Available in L-Mount, Sony E-mount, FUJIFILM X Mount
  • Canon RF Mount coming August 2025

Don’t mistake these lenses as just glorified versions of their predecessors. Tamron and Sigma have delivered two ultra-wide powerhouses to push the creative envelope once again. With cutting-edge autofocus, low-light versatility, and travel-ready designs, they are invitations to see things differently. They are here to let your vision run wild and wide. You may just find yourself asking, “Did this horizon just get wider, or is my creativity expanding?”

Pre-Order Yours Today!


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