Sony has introduced a new sports-focused camera in conjunction with the debut of the world's lightest 300mm f/2.8 lens, a remarkable achievement in optical technology.
Sony Alpha A9 III
The Sony a9 III marks a groundbreaking achievement as the world's first full-frame global shutter image sensor. It boasts an exciting feature set, including blackout-free shooting at a blazing 120 frames per second, coupled with real-time recognition autofocus driven by a dedicated AI processing unit, making it an ideal choice for high-speed action photography, which will certainly come in handy at the upcoming 2024 Paris Summer Olympic Games.
A global image sensor offers numerous advantages in photography, foremost among them being the complete elimination of the rolling shutter effect, as each pixel on the image sensor is read simultaneously. The a9 III introduces an impressive new shooting speed of 1/80,000s, although the continuous shooting mode restricts the shutter speed to a still-impressive 1/16,000s. This transition to a global sensor also yields significant benefits for flash photography, allowing for flash synchronization at any shutter speed. The shift to global sensor technology also guarantees completely flicker-free shooting, a significant advantage for photographers who frequently work with artificial lighting. This is especially noteworthy for sports photographers operating in settings illuminated by LEDs and fluorescent lights.
Here's a look at the rest of the highlights of this new exciting camera:
- 24.6MP Full-Frame Global Shutter CMOS Sensor
- Up to 120 fps Raw Continuous Shooting with AF/AE
- Pre-Capture Function; Speed Boost Button
- Flash Sync at Any Shutter Speed; Up to 1/80,000 Sec.
- Up to 4K 120p 10-bit Video; S-Log3 & S-Cinetone
- 759-Point Phase-Detect AF with Real-time Tracking
- 8-Stop 5-Axis In-Body Image Stabilization
- 9.44m-dot 0.9x OLED EVF with up to 240 Hz Refresh Rate
- 3.2” 2.1m-dot 4-Axis Multi-Angle Touchscreen LCD
- Dual CFexpress Type A/SD Card Slots
>> Learn more and place a pre-order today!
Sony 300mm F2.8 GM OSS
The highly anticipated FE 300mm F2.8 G Master OSS lens showcases the exceptional image quality and swift, precise autofocus (AF) performance that are the hallmark of the G Master series. With its lightweight construction weighing in at around 1470g (excluding the tripod mount) and superb weight distribution, it empowers photographers to capture razor-sharp, dynamic, and decisive moments, whether they're shooting fast-paced sports or agile wildlife handheld.
When paired with the newly launched Alpha 9 III full-frame camera, it enables high-speed continuous shooting with AF/AE tracking at an impressive rate of up to 120 frames per second. Even subjects with intricate and diverse movements can be tracked with remarkable accuracy. This lens is an ideal complement to lightweight camera bodies, alleviating the user's burden and reducing fatigue during extended handheld photography sessions. Additionally, it is compatible with an optional teleconverter, extending its telephoto reach to a remarkable 600mm (equivalent to 900mm on an APS-C camera).
>> Learn more and place a pre-order today!