Fujifilm Announces the New X-M5 and Two New Lenses

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Fujifilm Announces the New X-M5 and Two New Lenses

Thanksgiving may have passed, but there’s nothing short to be thankful for especially for creators. With Fujifilm’s latest exciting announcements, creators will yet again be submerged into a playground of possibilities, making the art of creation cinematic, and effortlessly intuitive for videographers and photographers alike. What Fujifilm boldly contributes to this round in its legacy of ingenuity will spark enough creative alchemy to turn your playground into a visionary garden.

Starting with Fujifilm’s X-M5, this camera body is a critical foundation for capturing your creative vision. It has a detail-packed, colour-rich solution to upgrade your content creation in stunning detail- thanks to a professional quality sensor up to 16x larger than most Smartphones. An intuitive touchscreen LCD monitor gives you fast access to the same iconic Fujifilm Film Simulation looks that you’re used to, and it records content with pin-sharp accuracy thanks to built-in AI-powered autofocus. 3 on-board mics make low-quality sound a thing of the past, while social-ready square or vertical content is instantly shareable via seamless connectivity with FUJIFILM XApp. What makes this body stand out is that it rivals the size of the X100 VI, but it is also an interchangeable lens camera.

Fujifilm XF 16-55mm f2.8 R LM WR II Lens
Fujifilm XF 16-55mm f2.8 R LM WR II Lens

What’s a great body, though, without the perfect accompanying lens? In this instance, the Fujinon XF 16-55mm F 2.8 R LM WR II Lens is the ideal hybrid lens for photographers and videographers. It brings resolving power for high-resolution imaging sensors and packs immense creative potential into an updated lightweight (410g) force of possibility. And at 37% smaller in size than its predecessor, it’s an easy choice to cover the gamut of your next creative adventures. This 2.8 aperture lens excels in low-light conditions and delivers cinematic shallow depth-of-field with its 11-blade lens elements. Talk about a sharp lens!

Fujifilm XF 500mm f5.6 R LM OIS WR Lens
Fujifilm XF 500mm f5.6 R LM OIS WR Lens

Sharpness aside, perhaps 16-55mm lands too close for comfort for your visionary sights. With the Fujinon XF500mm F5.6 R LM OIS WR lens, creatives can take a step back- many steps back- and look at their vision from a bird's eye view. Or zoom in on the view of a bird’s eye. Whatever works for you! This lens relies on a near-silent responsive linear motor-driven autofocus system, which offers exceptional performance in continuous mode- a must-have when speed is the goal. Focus preset options further minimize reaction times to prevent missed moments. Accommodating handheld use with slow shutter speeds, XF500mm F5.6 features up to 5.5 stops of powerful Optical Image Stabilization. This weather-sealed lightweight super-telephoto lens will help you transition from the playground into a whimsical wilderness of possibilities. Talk about keeping up with the Joneses!

But whether you’re chasing the Jones’, the sunset, or your next artistic expedition, we’re just thankful Fujifilm has the creative tools you need to take this next adventure *next-level*

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