For still and video creators looking for a budget-friendly lens that packs a serious creative punch, Canon has just announced the RF16-28mm F2.8 IS STM Lens. According to Canon, this convenient, extremely lightweight wide-angle zoom features glass that rivals their professional L-series lenses. Its bright f/2.8 aperture will let you take creative control over the depth of field of your image well beyond what's available in a standard kit lens.
Key Features:
- Convenient wide-angle zoom with a fixed f/2.8 aperture through the entire zoom range.
- Light & compact everyday carry lens.
- Built-in optical image stabilization for less camera shake while hand-holding on-the-go.
- Incredible quality from edge-to-edge due to 4 UD elements to minimize chromatic aberration, and 2 aspheric lenses.
- Impressive durability and weather-resistant construction equivalent to an L-series lens for use in harsh environments.
- Incredibly minimal focus breathing when recording video.
- Optical image stabilization is automatically enabled for cameras without IBIS for effective 5.5 stops of correction.
- Coordinated control using IBIS x OIS provides an image stabilization effect of Center 8.0 stops and Corner 7.5 stops.
- Leadscrew-type STM for fast and quiet autofocus for stills and video.
The Canon RF16-28mm F2.8 IS STM Lens is available for pre-order today at McBain for only $1699.99. The lens is expected to arrive in our stores in late February 2025.
Here is Canon's announcement press release:
BRAMPTON, Ontario (January 22, 2025) – Canon Canada Inc., a leader in digital imaging solutions, is excited to unveil the new RF16-28mm F2.8 IS STM lens, joining the Canon RF28–70mm F2.8 STM as a more affordable f/2.8 zoom option for Canon mirrorless users. Designed for modern content creators, this lens delivers outstanding image quality, portability, and versatility—ideal for use across both photo and video.
Whether filming cinematic video or shooting intimate photo portraits, the RF16-28mm F2.8 IS STM provides sharp details and vibrant colours to elevate content with ease. Its compact, durable design makes it the perfect companion for creators working in both urban environments and remote locations, offering performance typically reserved for larger lenses.
Engineered for professionals and beginners alike, the RF16-28mm F2.8 IS STM combines fast autofocus, smooth aperture control, and outstanding optics. With the wide f/2.8 constant maximum aperture and ultra wide-angle zoom coverage, it captures high-resolution, crisp footage, while minimizing technical challenges, allowing creators to expand their creative vision. The lens also features focus breathing correction, which smooths video transitions during focus changes—an essential asset for filmmakers aiming for a polished, professional look in evolving shooting environments.
Additionally, the lens incorporates advanced stabilization systems for both stills and video. Coordinated control with Peripheral IS minimizes distortion at the edges of wide-angle shots, providing clear, crisp images across the entire frame. For video, coordinated control with Movie Digital IS enhances stabilization, making it perfect for handheld or highspeed shots, keeping footage steady and smooth even when walking or shooting in changing settings.
As demand for dynamic, high-quality content continues to grow, the RF16-28mm F2.8 IS STM stands out as an indispensable tool for photo and video content creators, landscape and travel enthusiasts, and everyday photographers alike—and the flexibility to meet the needs of today’s fast-paced digital world.
Pricing and Availability
The Canon RF16-28mm F2.8 IS STM Lens is currently scheduled to ship in late February 2025, for an estimated retail price of $1,699.99*. For additional information, please visit canon.ca.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, please visit canon.ca or follow the company on Facebook, X, Instagram or LinkedIn using @CanonCanada.
* Specifications, pricing, and availability subject to change without notice. Actual prices are set by dealers and may vary.