Fuji Announces New X-T50, GFX 100S II and More!

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Fujifilm announced the release of a whole bunch of gear this morning including the new X-T50, GFX 100S II, XF16-50mm F2.8-4.8 and the telephoto GF500mm F5.6. Read on to learn all about these exciting new releases!

X-T50

The Fujifilm X-T50 is a stylish mid-level APS-C mirrorless camera with a classic design. This beauty rocks the same 40MP X-Trans sensor found in its siblings, the X-T5 and X-H2, but now comes with built-in image stabilization for even smoother shots. Here is a detailed list of the important specs:

- 40MP X-Trans BSI CMOS sensor
- X-Processor 5 with most features from the X-T5
- Image stabilization up to 7.0EV
- 20 Film Simulation modes, including Reala ACE
- Continuous shooting up to 8fps (20 with E-shutter and crop)
- Subject recognition AF
- Tap to track AF in video mode
- Video capture up to 6.2K/30 in 10-bit up to 4:2:2
- Raw video out over HDMI
- 2.36M dot viewfinder with 0.62x magnification
- Tilting rear touchscreen with 3.0" 1.84M dot LCD
- Battery life up to 390 shots per charge (eco mode)
- UHS-II card slot

Click the link below for pricing information and to place your pre-order today!

>> Pre-Order Now!

GFX 100S II

Introducing the GFX100S II—a medium format camera packed into the body of a full-frame mirrorless hybrid. With its new 102MP sensor, enhanced high-resolution EVF, AI-powered autofocus, and intelligent subject detection, it's a powerhouse. The upgraded X-Processor 5 delivers blazing speed, performance, and superior image quality. And when it comes to video, you can capture stunning 4K footage at up to 720 Mbps in ProRes, or output via HDMI for recording Blackmagic RAW with a compatible external device.

- 102MP CMOS II 44 x 33mm Sensor
- AI-Driven AF with Enhanced Subject Tracking & Detection
- Improved 5.76m-dot EVF with 0.84x Magnification
- Up to 8-Stop IBIS + Pixel-Shift Multi-Shot Mode
- 16-Bit Raw Recording and ISO 80 Sensitivity
- 4K30p Video at 4:2:2 10-Bit, ProRes & Blackmagic RAW
- Native Frame.io Camera to Cloud Functionality
- Sleek, Lightweight Body Design

Click the link below for pricing information and to place your pre-order today!

>> Pre-Order Now!

XF16-50mm F2.8-4.8 R LM WR

Fujifilm has rolled out the XF16-50mm F2.8-4.8 R LM WR, stepping in as the successor to the beloved Fujinon 18-55mm F2.8-4.0 R LM OIS kit zoom. While the new lens sacrifices a bit of reach and light transmission, it compensates by widening to 16mm, offering a more expansive 24mm equivalent wide angle-of-view. Although the lens ditches image stabilization, Fujifilm assures us it's enhanced in three key areas: autofocus is speedier, the shift to an internal zoom design makes it weather-resistant, and it boasts sharper results, particularly suited for the 40MP X-series cameras.

- Aperture range: f/2.8-4.8 to f/22
- APS-C format
- 11 elements in 9 groups
- 9 aperture blades
- Linear autofocus motor
- Dust and moisture resistant
- 58mm filter diameter
- X Mount

Click the link below for pricing information and to place your pre-order today!

>> Pre-Order Now!

GF500mm F5.6 R LM OIS WR

Fujifilm just unveiled the GF500mm F5.6 R LM OIS WR, a super-telephoto prime lens tailored for their GFX medium format system. Despite its impressive reach, this lens maintains a relatively lightweight and compact build, measuring 247mm (9.4") in length and weighing just 1,375g (3.03 lbs). It boasts built-in image stabilization, offering up to 6.0EV of correction. With 21 elements in 14 groups, including 5 extra-low dispersion (ED) elements and 2 Super ED elements, this lens ensures exceptional image quality. Pair it with Fujifilm's 1.4x teleconverter for a 700mm (554mm equiv) angle of view at F8 maximum aperture. Thanks to its internal focus design and linear motor, autofocus is impressively swift. Plus, a focus limit switch narrows the focus range for even faster AF performance. Fujifilm touts this lens as ideal for sports, wildlife, landscape, street, and cityscape photography, specifically designed to complement their GFX 100 models with 102MP sensors.

- Aperture range: f/5.6 - f/32
- Medium format
- 21 elements in 14 groups
- 9 aperture blades
- Linear autofocus motor
- 95mm filter diameter
- G Mount

Click the link below for pricing information and to place your pre-order today!

>> Pre-Order Now!

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