McBain Blog

Trade In Your Gear with McBain at Image Wonderland Calgary

internet@mcbaincamera.com — Wed, 07 Oct 2026 15:39:37 -0500

McBain's trade-in team will be on-site at Image Wonderland to help you get value from your older gear. We can pay for your equipment outright, or you can apply it to a new Canon camera or lens. Trade-ins towards new Canon equipment even get an extra $50 in value! So don't leave your older pieces at home; bring them by our table at this fabulous event!

When: Sunday, October 18 | 2:00PM - 6:00PM
Where: Platform Calgary - 407 9 Ave SE, Calgary, AB T2G 2K7
Tickets: $5.00 cover charge, RSVP to secure your spot as space is limited.

View "Image Wonderland Calgary at Platform" on Eventbrite »

Sony Goes Long Without the Heavy Lift: Meet the New FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS

internet@mcbaincamera.com — Wed, 16 Sep 2026 12:40:16 -0500

Sony's new FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS bring impressive reach, fast autofocus, and G Master image quality to surprisingly lightweight designs built for handheld wildlife and sports photography.

OM SYSTEM PEN: A Camera Made to Be Taken Everywhere

Wed, 09 Sep 2026 13:20:23 -0500

Born from a legacy that began in 1959, the new OM SYSTEM PEN blends portability, creative control, and modern imaging technology into a camera designed for everyday adventures.

Sigma Welcomes Fall with Two New Full-Frame Lens Options

Tue, 08 Sep 2026 15:37:21 -0500

Sigma is heading into autumn with two exciting new lenses: the ultra-wide and lightweight 20-60mm F2.8-4 DG Contemporary, and the flagship 85mm F1.2 DG Art portrait lens. Discover the key features, pricing, and availability of these latest additions for Sony E-Mount and L-Mount photographers.

RICOH GR IVx in Development!

internet@mcbaincamera.com — Thu, 27 Aug 2026 15:21:13 -0500

Ricoh has officially announced the development of the GR IVx, bringing a newly designed 40mm lens, upgraded stabilization, 4K video, and more to the next generation of its beloved pocket-sized APS-C camera.

Meet the RX10 V – Sony Debutes Fifth Gen All-in-One Super Zoom

Thu, 09 Jul 2026 13:24:40 -0500

Sony's long-awaited update to its compact super-zoom is finally here with the introduction of the RX10 V. You have to rewind the clock all the way back to September of 2017 for the last release in the RX10 series, but Sony has made many key innovations since that have found their way into this new all-in-one super zoom.

The RX10 V has been reloaded with the ZEISS® Vario-Sonnar T* 24-600mm F2.4-4.0 lens and a familiar large 20.1MP 1.0-type image sensor, but the winning combination now benefits from Sony’s AI-powered Real-Time Recognition autofocus. Its fast and accurate processing can detect and track subjects such as people, animals, birds, insects, cars, trains, and airplanes. The camera has also been outfitted with 30 fps blackout-free continuous shooting, up to 4k 120p video, 630 shots of battery life, and a larger Quad-VGA OLED electronic viewfinder.

The RX10 V is available for pre-order now at McBain and is expected to arrive in August 2026. It retails for $2,899.99. Check out the full details in Sony’s press release below.

» Pre-order the Sony RX10 V Compact Camera

Sony RX10 V Sample Image | 210mm, f/4, 1/3200

Sony Electronics Introduces RX10 V – The Fifth Generation of the All-in-One Super Zoom Camera for Travel, Wildlife, and Sports Photography

AI-powered Real-time Recognition AF and High-speed Performance with a 24-600mm¹ Zoom.

San Diego — July 9, 2026 — Sony Electronics announces the RX10 V, the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto through a large-aperture ZEISS® Vario-Sonnar T* 24-600mm¹ (25x optical zoom) F2.4-4.0 lens.

The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF (auto focus) for accurate subject identification. Paired with blackout-free continuous shooting at up to 30 fps² (frames per second) with full 60 fps/sec. AF/AE (auto exposure) tracking, it holds focus on fast, unpredictable subjects. A 20.1 megapixels (approximately effective) 1.0-type stacked Exmor RS™ CMOS sensor and BIONZ XR™ processing engine drive both stills and up to 4K 120p³ video, covering a wide variety of scenarios spanning from everyday moments to wildlife to school sports. The large aperture and 1.0-type sensor render soft, natural background blur.

The RX10 V borrows its button layout and grip design from the a™ (Alpha™) mirrorless series for intuitive control. A larger⁴ Quad-VGA OLED electronic viewfinder shows fine detail clearly in bright sun or indoors, helping you compose precisely. The Z-series NP-FZ100 battery extends still shooting to approximately 630 shots⁵, roughly 50% more than the previous model⁴.

“The RX10 series camera became a cult classic because it is a joy to shoot with in real life scenarios, and its range is unparalleled in a compact camera body. With the camera’s fifth generation we are bringing valuable features from our Alpha line to make the RX10 V an unbeatable choice for any passionate wildlife, birding, or sports photographer,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.

Pricing and Availability: The RX10 V will be available for a suggested retail price of $2,299.99 US / $2,899.99 CAD from August 2026.

RX10 V Key Features

Wide-angle to super-telephoto image quality in one camera

A ZEISS® Vario-Sonnar T* F2.4-4.0 zoom covers 24mm to 600mm¹ (25x) with optical image stabilization, spanning everyday shots to sports and wildlife. Macro focusing reaches approximately 3cm (1.18-inches) at 24mm¹ and approximately 72cm (28.3-inches) at 600mm¹ for tele-macro.

he BIONZ XR™ image processing engine keeps noise low at mid-to-high ISO, including indoors and in low light. Skin tones, skies, and greenery hold high resolution with accurate color and texture.

Twelve Creative Look presets set color and texture in-camera, and you can customize each one. The updated D-Range Optimizer (DRO) balances highlights and shadows across a wider range, up to Lv8, lifting shadows in strong backlight for more natural portraits.

AI-powered subject recognition and high-speed performance

Real-time Recognition AF, driven by an AI-processing unit, recognizes people, animals, birds, insects, cars, trains, and airplanes, with an Auto mode that identifies the subject type for you.⁶ Human pose estimation tracks people even when they turn away or wear helmets or sunglasses. Touch a subject to start Real-time Tracking, which follows it steadily while you focus on composition.

Track fast movement and capture decisive moments up to 30 fps2 while keeping your view uninterrupted with blackout-free continuous shooting. Up to 60 AF/AE calculations per second7 maintains precise focus and exposure on wildlife, sports, and other fast-moving, unpredictable subjects, so you can stay locked on the action from start to finish.

The Continuous Shooting Speed Boost function² increases burst speed when selected during a sequence.

Video features

The RX10 V records up to 4K 120p video³, including 4K slow motion at up to 5x⁸. Active Mode stabilization steadies handheld footage. The Multi Interface (MI) Shoe™ supports a digital audio signal with compatible microphones (sold separately) for clean recording. AI subject recognition also drives an Auto Framing function⁹ that keeps the subject centered during recording.

S-Cinetone™ gives cinematic color straight away, and S-Log3 leaves room for post-production grading. You can import up to 16 user LUTs and monitor the graded look while shooting in Log.¹⁰ Time-lapse and still-image extraction with Shot Mark round out the video tools.

Handling and reliability

A 0.5-type Quad-VGA OLED viewfinder with approximately 3.68 million dots and approximately 0.78x magnification¹¹ shows the subject clearly for composition. A 3.0-type LCD monitor, upgraded to approximately 1.62 million dots, displays fine detail.

The NP-FZ100 battery supports approximately 630 shots⁵ per charge, roughly 50% more⁴ than the previous model.

A button layout and grip based on the a series, plus a responsive eight-direction multi-selector, keep operation intuitive even through the viewfinder.

A dust- and moisture-resistant design¹² suits varied conditions, and Wi-Fi (2.4/5 GHz) handles fast, stable transfers.¹³ USB Type-C® supports high-speed transfer and 4K 30p live streaming.

Creators’ App connects the RX10 V to your smartphone to send files to the cloud or phone, control the camera remotely, and update software.

The RX10 V product video can be viewed here: https://youtu.be/XYfDVdebdsw

For more information, visit: https://youtu.be/Yu_Xc9KYXgM or check out additional details at https://electronics.sony.com/imaging/compact-cameras/all-vlog-compact-cameras/p/dscrx10m5b.

Exclusive stories and exciting new content shot with the new RX10 V and Sony's other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

Learn more about the RX10 V from the newly released in-depth course on AlphaCameraAcademy.com, a free education site for beginner creators.

Angle of view (35mm format equivalent).

Using the electronic shutter. Sony internal measurement. Continuous shooting speed may be reduced depending on shooting conditions.

4K (QFHD 3840 x 2160) 120p recording results in a slightly narrower angle of view.

Compared to the RX10 IV.

CIPA standard. When shooting stills using the LCD monitor. Up to approximately 570 shots when using the viewfinder.

The intended subject may not be recognized in some situations. Manually selecting the intended subject in [Recognition Target] may resolve the issue.

Actual performance varies based on settings, environmental conditions, storage, and usage. Battery capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

Post-production editing and S&Q mode recording are required. Audio recording is not available in S&Q mode.

Available in movie mode only. Cropping from a 4K-resolution image area results in a narrower angle of view.

LUT (Look Up Table): A file containing preset contrast and color information. Supported file formats are 17-point or 33-point CUBE files (.cube).

35mm equivalent, with a 50 mm lens focused at infinity and diopter set to -1 m^-1.

The camera features a dust and moisture resistant design but is not guaranteed to be 100% dust and moisture proof.

Supported frequency bands vary by country and region.

Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to “continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

Canon Reveals New EOS R6 V Full-frame Video Focused Camera and RF20-50mm F4 L IS USM PZ Lens.

Wed, 13 May 2026 15:49:28 -0500

Today Canon announced the Canon EOS R6 V, which marks a clear step forward in Canon’s growing video-first ecosystem, pairing a high-resolution full-frame sensor with purpose-built filmmaking tools in a compact, creator-friendly body. Thoughtfully designed with modern content workflows in mind, it blends strong video specs—like 7K recording, open-gate capture, and advanced autofocus—with usability features, such as internal cooling, vertical shooting support, and enhanced stabilization.

Paired with the new RF20–50mm F4 L IS USM PZ, Canon’s first L-series lens with integrated power zoom, the system emphasizes smooth, controlled shooting for handheld and gimbal work. Altogether, this release signals Canon’s continued focus on creators who need reliable, flexible tools that can move easily between solo production, social video, and more involved filmmaking projects.

What will make this setup stand out for our customers his how naturally it fits into real-world shooting. The power zoom allows for smooth, precise focal transitions, something that is often difficult to achieve without dedicated cinema equipment. The camera's stabilization and cooling support longer, more consistent shooting sessions.

Pre-Order Canon EOS R6 V Here »
Pre-Order Canon RF 20-50mm F4 L IS USM PZ Here »

For the full press release, check out Canon's Press Release below:

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens Empowering Creators to Achieve Maximum Creative Expression in Motion

BRAMPTON, Ontario (May 13, 2026) – Canon Canada Inc. a leader in digital imaging solutions, today announced the launch of the new full-frame EOS R6 V camera, the RF20-50mm F4 L IS USM PZ lens and accessories designed to empower the content creators and advanced videographers of today who seek flexibility, portability and high-end video performance in one powerful package. The EOS V-series lineup from Canon answers this call and delivers advanced video tools in a streamlined, creator-friendly system designed to let creativity soar.

Key features include:

32.5MP full-frame CMOS sensor, 4K up to 60p oversampled recording, and uncropped 4K 120p to deliver high-quality slow motion.

Advanced AF tracking optimized for video shooting, smooth autofocus performance for video, and in-body image stabilization for handheld shooting.

Enhanced operability and reliability, including a compact, flat body design with reduced profile, vertical shooting support with dedicated vertical tripod mount, and integrated zoom lever and tally lamp.

Internal cooling fan helping to enable extended shooting times.

Zooming In on Creativity

Every filmmaker toolkit needs a standout zoom lens, and the new RF20-50mm F4 L IS USM PZ zoom lens is an outstanding option. This full-frame compatible L-Series, RF mount lens is Canon’s first L-series lens to feature built-in power zoom without the need for additional accessories. With a versatile 20mm to 50mm focal range, it provides ultra-wide angle views, and zooms through to a standard field of view – bringing subject details within reach. The lens enables high-quality video imagery, balancing lightweight agility with professional-level performance.

Key features include:

Built in power zoom, with the ability to switch between manual and power zoom functionality, all controlled from a single zoom ring.

Constant f/4 aperture across the zoom range, maintains consistent image brightness while zooming from the expansive view of the 20mm wide, to the detailed 50mm telephoto setting, providing versatility for video and photo shooting.

Internal optical zoom design, for a balanced center of gravity essential for gimbal use.

Compact, lightweight design supporting comfortable and long-duration handheld and gimbal video shooting.

Ability to remotely power zoom the lens using the Canon Camera Connect app1 or through the use of Canon wireless Bluetooth® enabled remotes such as BR-E2 and BR-E1.

Accessories Designed for Flexibility

To complement the EOS R6 V camera and RF20-50mm F4 L IS USM PZ lens, Canon is debuting a range of optional accessories tailored to modern content production, including:

BR-E2 Wireless Remote Control: The BR-E2 Wireless Remote Control is a next-generation Bluetooth® Low Energy remote supporting the new EOS R6 V camera as well as all other EOS cameras (excluding the EOS R100) or PowerShot cameras released from August 2022 onwards. Features include lever-operated zoom operations and exposure compensation, making it an ideal accessory for vlogging, livestreaming and solo shooting.

HG-200TBR Multi-Function Tripod Grip: Features a versatile combination tripod and hand grip that is designed for both horizontal and vertical formats and supports both video and still shooting. A movie record button and zoom and exposure compensation levers provides smooth and intuitive movie shooting. Included with the HG-200TBR Multi-Function Tripod Grip, is the BR-E2 Wireless Remote Control.

AD-M1 Macro Lite Adapter Set: A specialized accessory set designed for use with macro lenses and select standard lenses. The kit includes a mount ring, micro lite adapter and flash head mount, enabling enhanced close-up photography and creative lighting control.

Pricing and Availability

The Canon EOS R6 V camera body is expected to be available in late June for an estimated retail price of $3,199.992. The Canon RF20-50mm F4 L IS USM PZ lens is expected to be available in late June for an estimated retail price of $1,799.992.

The BR-E2 Wireless Remote Control, HG-200TBR Multi-Function Tripod Grip and AD-M1 Macro Lite Adapter Set are expected to be available in late June for an estimated retail price of $89.99, $199.99 and $299.99 respectively2.

For more information about Canon's latest innovations and products, please visit www.canon.ca.

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter (X), LinkedIn or Instagram using @CanonCanada.
1. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone iOS 12.0 or later, iPadOS 13.7 or later, iPod Touch 12.0 or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.7.30. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
2. Specifications, availability and prices are subject to change without notice.

Sony Unveils The FE 100-400mm F4.5 G Master OSS

Wed, 13 May 2026 15:08:41 -0500

Sony’s latest FE 100–400mm F4.5 G Master OSS refines one of its most versatile telephoto ranges with a clear focus on speed, consistency, and field usability. By introducing a constant F4.5 aperture, faster autofocus performance, and a more balanced internal zoom design, this updated lens is built to better support demanding scenarios like wildlife, sports, and photojournalism. It maintains the optical precision expected of the G Master line while improving responsiveness and handling for photographers who rely on long reach without sacrificing mobility.

Altogether, we expect the FE 100–400mm F4.5 G Master OSS to be a thoughtful update to a well-established workhorse. Rather than reinventing the category, Sony has focused on the areas that matter most in the field—faster autofocus, consistent exposure control, and improved balance when tracking moving subjects. For photographers who regularly work at longer focal lengths, it’s a refinement that prioritizes confidence and control where it counts.

The Sony FE 100-400mm F4.5 is available to pre-order today and is to hit store shelves in June 2026.

Pre-order the Sony FE 100-400mm F4.5 GM OSS

For full announcement details on check out Sony's Press Release below:

Sony Electronics Unveils The FE 100-400mm F4.5 G Master OSS

SAN DIEGO, May 13, 2026 — Sony Electronics Inc. introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame AlphaTM E-mount cameras. Covering a 100-400mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster^1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

"Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc.

Uncompromising G Master Optics

Resolves fine detail across the full 100-400mm zoom range, even wide open at F4.5

Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range

Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions

11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh

Constant F4.5 maximum aperture eliminates exposure shifts while zooming

Compatible with optional teleconverters³ for focal lengths up to 800 mm or 1,200 mm in APS-C mode⁴

Autofocus That Keeps Pace With The Action

Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster^1,2 with approximately 50% improved subject tracking²

Fully compatible with Alpha 9 III continuous shooting at up to 120 fps⁵ with AF/AE tracking

Lightweight Build, Exceptional Mobility

Combining the latest optical design, mechanical engineering with lightweight yet robust magnesium alloy barrel components, and high-efficiency, high-thrust XD Linear Motors, the lens achieves a lightweight and robust body at approximately 65 oz. (1,840g)

Inner-zoom design maintains constant length and stable center of gravity throughout the zoom range for precise framing adjustments without shifting balance

Professional-Grade Control & Reliability

Built-in stabilization supports Active Mode and coordinates internal stabilization control on compatible bodies

Supports the camera body's breathing compensation6, correcting angle-of-view shifts during focus adjustments in video recording

Four focus hold buttons⁷ and a dedicated function ring for intuitive, personalized operation in the field

Dust and moisture resistant design⁸ with fluorine front-element coating maintains reliable performance in challenging conditions

Pricing & Availability

The FE 100-400mm F4.5 GM OSS will be available in June 2026 for approximately $5,599.99 CAD. It will be sold directly through Sony and various Sony authorized dealers throughout North America.

1. Compared to the FE 100-400 mm F4.5-5.6 GM OSS.
2. When mounted on the Alpha 9 III. Compared to the FE 100-400 mm F4.5-5.6 GM OSS. Based on Sony test conditions.
3. Compatible with 1.4x Teleconverter (SEL14TC) and 2x Teleconverter (SEL20TC).
4. With 2x Teleconverter (SEL20TC) attached.
5. Based on Sony test conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the lens attached. Please check the lens compatibility information support page for details.
6. Please refer to support information for compatible cameras. When this function is set to [On], angle of view and image quality may change slightly. Depending on the lens, compensation may not be fully effective even when this function is set to [On].
7. Assignable functions vary depending on the camera used. Please refer to support information for compatible cameras for details.
8. The lens is designed with dust and moisture resistance in mind but is not completely sealed against dust or water droplets.

Sony Accelerates High-Resolution Photography With The Alpha 7R VI

Wed, 13 May 2026 14:04:45 -0500

For the first time, Sony’s R-series delivers both extreme detail and real speed. Meet the a7R VI—66.8MP, 30fps blackout-free shooting, and smarter AI autofocus.

Panasonic Announces The LUMIX L10 Fixed Lens Camera

Tue, 12 May 2026 11:01:21 -0500

While both Canon and Sony have been teasing big announcements this week, Panasonic managed to beat them to the punch by dropping an intriguing new fixed-lens compact camera. Crafted with an elegant simplicity, the LUMIX L10 is focused on delivering an instinctive feel through intuitive controls so photographers can relax and enjoy the creative process.

The new compact will feature a LEICA DC VARIO-SUMMILUX 24-75mm F1.7-2.8 lens and a 20.4MP 4/3-type back-illuminated (BSI) CMOS image sensor, enabling expressive detail and beautiful bokeh. The LUMIX L10 will also include new Photo Styles, including L.Classic for soft tones and muted colours, and the warm amber highlights and contrast of L.ClassicGold.

» Pre-order the Panasonic LUMIX L10 today!

The LUMIX L10 is available for pre-order today, with units expected in stores late July 2026. Check out Panasonic’s full feature breakdown below:

Compact premium design with uncompromising image quality

Flat, compact body weighing approximately 508g / 1.12 lb¹, designed for everyday use while maintaining professional handling.
High-quality metal exterior with magnesium alloy front case, paired with a saffiano leather-textured finish for a modern yet classic look.
LEICA DC VARIO-SUMMILUX 24–75mm² F1.7–2.8 lens delivers rich depth, beautiful bokeh, and delicate gradation of light and shadow.
The camera is equipped with a 4/3-type back-illuminated (BSI) CMOS sensor and the latest-generation image processing engine. Its effective 20.4MP³ resolution delivers high resolution, rich tonal expression, and natural texture reproduction.
A multi-aspect sensor design enables shooting in 4:3, 3:2, or 16:9⁴, while maintaining a consistent angle of view—supporting intentional composition across different formats.
Highly immersive shooting experience with a 2.36-million-dot OLED viewfinder and 1.84-million-dot free-angle rear monitor, supporting both horizontal and vertical compositions.

Advanced imaging performance that captures decisive moments

High-speed, high-precision Phase Hybrid AF with 779 focus points for reliable subject tracking.
Advanced AI-based real-time recognition AF, supporting eyes, faces, bodies, animals, vehicles, and dynamic scenes such as urban sports.
High-speed burst shooting up to 30 fps with electronic shutter and approx. 11 fps with mechanical shutter, ideal for fast-moving subjects.
Reliable image stabilization and POWER O.I.S. support stable shooting in low light, night scenes, and close-ups.

Creative color expression and seamless workflow

REAL TIME LUT allows creators to load and apply custom LUTs in-camera while shooting.
Dedicated LUT button provides instant access to color settings for intuitive creative control.
Two new film-inspired Photo Styles are added L.Classic and L.ClassicGold.
Smartphone integration via the LUMIX Lab app, enabling high-speed transfer, RAW editing, Magic LUT (LUT generating feature using AI)⁵, and easy social media sharing.
Versatile video formats including MP4 (Lite) for quick social sharing.

1. The combined weight of the body, battery, SD memory card, and hot shoe cover. (excluding the body cap)
2. 35mm camera equivalent
3. Total sensor pixel count is 26.5 megapixel.
4. When the aspect ratio is set to 1:1, the left and right edges are cropped, resulting in a narrower angle of view.
5. Please use images that do not violate their license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.

The DJI Lito Series: Fly Safe and Shoot Easy

Wed, 06 May 2026 11:18:25 -0500

DJI’s new Lito Series makes aerial content easier than ever—but which model is right for you? We break down the real differences between the Lito 1 and X1 so you can choose with confidence.

The World in Your Pocket - The DJI Osmo Pocket 4

Wed, 15 Apr 2026 17:09:50 -0500

From 14 stops of dynamic range to the magic of ActiveTrack 7.0, the Osmo Pocket 4 is no longer just a secondary camera—it’s a cinematic powerhouse. Discover how this pocket-sized tool is redefining professional workflows for photographers and filmmakers alike.

Tamron 35-100mm F2.8 + TAMRON-LINK: A Smarter Hybrid Workflow

internet@mcbaincamera.com — Fri, 20 Feb 2026 13:25:57 -0600

A compact F2.8 telephoto zoom meets wireless lens control. Discover how Tamron is streamlining hybrid photo and video workflows.

Canon Winter Cashback Event

internet@mcbaincamera.com — Fri, 20 Feb 2026 08:00:00 -0600

Get up to $125 in Savings on Select RF Lenses

Our friends at Canon Canada have a new way for you to save on select RF lenses! From February 20th to March 12th, the company is offering exclusive cashback rewards on popular RF glass that could save you up to $125 per lens*. The program is simple to use, so claiming your reward is easy-peazy.

How it Works

Purchase: Buy an eligible lens from McBain Camera during the promotional period (Feb 20th to March 12th)
Claim: Submit your claim online at the Canon Creator Lab Offers page by April 12, 2026, 23:59PM
Get Paid: Once verified, you will receive your cashback via e-Transfer within 4–6 weeks.

Eligible Products

Model	Price	Cashback
RF100-400mm F5.6-8 IS USM	$949.99	$100
RF28-70mm F2.8 IS STM	$1549.99	$125
RF-S18-150mm F3.5-6.3 IS STM	$699.99	$100
RF24-240mm F4-6.3 IS USM	$1299.99	$125
RF15-30mm F4.5-6.3 IS STM	$799.99	$100
RF24mm F1.8 MACRO IS STM	$849.99	$100

Shop Eligible Canon Lenses »

* Each household is eligible to claim cashback for up to three lenses.

Canon Launches Two World Class Ultra-Wide Lenses: Meet the RF7-14mm Fisheye and RF14mm F1.4 L

internet@mcbaincamera.com — Thu, 05 Feb 2026 12:08:31 -0600

Canon announces two new ultra-wide RF lenses: the world’s widest angle zoom lens, the RF 7-14mm F2.8-3.5 L Fisheye, and the ultra-bright RF 14mm F1.4 L VCM, arriving February 2026.

InFocus Photo Exhibit Explores “The Space Between”

Thu, 22 Jan 2026 13:40:23 -0600

As Edmontonians, I don’t have to tell you how uniquely spoiled we are to have such a passionate and dedicated arts community. Our little city punches far above its weight when it comes to presenting and sharing inspiring local and international art. It’s a great place for a camera store like ours to have a home base, where we can support amazing events like the upcoming InFocus Photo Exhibit.

Now in its 12th year, InFocus Photo invites photographers from across the globe to explore unique artistic themes in photography. This year’s theme is “The Space Between,” that challeged photographers to celebrate the hidden threads that bind us all together. The InFocus Photo website explains:

The photographs in this exhibition challenge, question, and illuminate the liminal: the emotional gaps, the silent pauses, the overlooked details, and the beauty that exists in uncertainty and temporality. The photographs are expansive and contemplative, leaning towards those things that can’t be explained, only felt. This multi-venue exhibition presents visual poetry.

The exhibit runs from February 2nd to April 30th at three venues in Edmonton and Stony Plain. There are also two free events you won’t want to miss! There will be an Opening Party at Wild Skies Gallery in the Renaissance Edmonton Airport Hotel on the evening of February 3rd (7-9pm) and an Open House at Stony Plain’s Red Brick Common on February 7th (1-3pm).

Visit infocusphoto.ca for all the details. We highly recommend checking out this amazing collection of inspired photography.

» Visit the InFocus Photo Exhibit Website

Exhibit & Event Dates

Exhibit Run | February 2nd - April 30

Wild Skies Art Gallery
Red Brick Common Public Art Gallery
Town of Stony Plain Office

Opening Party | February 3rd, 3 - 9 PM

Wild Skies Gallery Renaissance Edmonton Airport Hotel
Curator talk and award presentation at 7:30 PM

Open House | February 7th, 1 - 3 PM

Red Brick Common, 5411 – 51 Street, Stony Plain

Ricoh's GR IV Gets a Look in Monochrome

Wed, 14 Jan 2026 16:00:00 -0600

The wildly popular GR IV now comes in black and white, and we’re not simply talking about the body! No, from the inside out, the Ricoh GR IV Monochrome is a fully monochrome-dedicated compact camera designed to deliver rich black-and-white photos as timeless as those captured on film. Let’s run down the highlights of this afternoon’s announcement.

» Pre-order the Ricoh GR IV Monochrome

Each pixel of the GR IV Monochrome’s image sensor is dedicated to brightness data. Unlike a standard sensor that must filter light for red, green and blue, and interpolate that data to generate a colour value, the newly designed APS-C-sized sensor skips all that to produce an evocative monochrome image rich in tonal gradation. The sample image below shows off just how striking the images from the GR IV Monochrome can be.

Sample images courtesy Ricoh

To help users achieve the look they are chasing, Ricoh has developed two Image Control options for the GR IV Monochrome. “Solid” deploys a hard tonal curve for a crisp, clean look with vivid edge clarity. “Grainy,” on the other hand, creates an image similar to a silver-halide print, keeping highlights in check while preserving shadow detail and producing grain that's easily visible even when displayed on your phone.

Finally, Ricoh has included a red filter that can be activated with the press of a button. With only red wavelengths hitting the image sensor, you can achieve wonderfully contrasty skylines and isolate red subjects with brilliant clarity.

Other Features

28mm (35mm equiv.) F2.8 lens.
25.74 Monochrome CMOS APS-C image sensor.
ISO160 to ISO 409600 sensitivity range.
5-axis sensor-shift Shake Reduction (SR).
Image sensor dust removal using ultrasonic vibrations.
AA Filter Simulator: Moiré reduction using SR unit.
Electronic shutter enabling high-speed shooting up to 1/16000 second.

The Ricoh GR IV Monochrome is available for pre-order now at McBain, retailing for $2,499.99. Expected arrival is February 2026.

Master Photo Editing Apps with Award Winning Photographers Lucy Sager & Evan Will

Tue, 13 Jan 2026 11:08:53 -0600

This January, McBain will be hosting three tremendous opportunities to develop your skills in two of the most popular and powerful photo editing studios, Adobe Lightroom and Capture One. We’re very excited to have award-winning photographers Lucy Sager and Evan Will on board to help you not only understand the software's workflow, but also how to get the results you want from it.

» Visit McBain's Events Page for Tickets

Photo by Lucy Sager

Starting with Intro to Lightroom on Saturday, January 17th, Lucy will take you through essentials like colour theory and grading, masking, profiles and presets and saving files. You will also learn how to crop for maximum impact, remove distractions from the scene, and paint with light.

We had the opportunity to sit down with Lucy at our last Brews & Cameras event, where she regaled us with many fascinating tales from her life and travels in photography. A strong communicator and storyteller, the opportunity to learn from her vast experience is not something you want to miss.

Join Lucy at the McBain Creator Classroom for this full-day workshop; tickets are just $179.99.

Speaking of experienced photographers, Evan Will returns to the McBain Creator Classroom for not one but two Capture One courses. Intro to Capture One: Editing Like a Pro will introduce you to Capture One’s layout and workflow before moving on to colour correction, retouching, and output. Next, sign up for Advanced Capture One: Mastering Professional Editing, where Evan guides you through advanced colour grading, luminosity masking, layered editing, building customer styles and LUTs, and tethered shooting techniques.

Intro to Capture One takes place Tuesday night, January 27th, with Advanced Capture One happening two nights later on January 29th. The classes are $89.99 each. If you’re interested in taking both, we are offering an Intro and Advanced Capture One bundle for only $169.99.

These classes are coming up quick, so be sure to sign up today!

Photo by Evan Will

A New Versatile Z Series Companion: The Nikon NIKKOR Z 24-105mm f/4-7.1

Wed, 07 Jan 2026 10:59:29 -0600

This morning, the company announced the NIKKOR Z 24-105mm f/4-7.1 lens, a versatile, budget-conscious companion for your Z series full-frame camera. Lightweight at just 350g with a focal range suitable for a wide range of subjects, it is designed to be your everyday lens. It features a quick, quiet stepping motor (STM) that delivers smooth autofocus for still and video recording. It is also equipped with a control ring that can be customized to adjust focus, aperture, exposure compensation or ISO sensitivity.

McBain & Fujifilm X-mas Giveaway

Tue, 16 Dec 2025 15:51:10 -0600

The holidays are full of heartwarming moments, so McBain and our good friends at Fujifilm are teaming up to help you uniquely capture every single one! From now until December 23rd, enter our X-mas Giveaway Draw for your chance to win one of two fantastic Fujifilm cameras that will add another level of merriment to your Christmas festivities.

Sony Electronics Launches Alpha 7 V And FE 28-70mm f/3.5-5.6 OSS II

internet@mcbaincamera.com — Tue, 02 Dec 2025 10:19:16 -0600

Sony has officially launched the Alpha 7 V, a fifth-generation full-frame mirrorless camera featuring a new partially stacked 33MP Exmor RS sensor, BIONZ XR2 processing, advanced AI-driven autofocus, 30 fps blackout-free shooting, 16-stop dynamic range, and powerful 4K/60p and 4K/120p video modes.

A Day in the Life of a Portrait Photographer — Powered by the Sony A7RV

internet@mcbaincamera.com — Wed, 19 Nov 2025 16:56:10 -0600

As a portrait and family photographer, my days move fast. Most of my shoots happen during the holiday season when families, couples, and clients want to capture memories they can hold onto forever. I need a camera setup that keeps up with real moments, shifting light, and people who aren’t standing still for long.

New At McBain: ECN-2 Film Processing – The Cinematic Look Reimagined

Thu, 06 Nov 2025 14:12:55 -0600

If you didn’t need another reason to love film, listen up — because some freshly developed news just came in, and the gold standard of cinematic storytelling has now arrived at McBain.

If you’ve ever dreamed of giving your still photos that movie magic look, this is it: McBain is now offering ECN-2 film processing - the same process used to develop motion picture film stock like Kodak Vision 3.

What makes ECN-2 so special? It’s all about the aesthetic. This process delivers incredibly fine-grain, stunning detail, and a wide dynamic range that captures light with a softness and subtlety reminiscent of the silver screen. ECN-2 film is known for its muted tones and neutral contrast, giving photographers incredible flexibility to craft their own cinematic colour grade in post.

And sure, it’s a bit more complex than your standard C-41 roll as it requires a special remjet removal step and careful handling – but that’s precisely why it’s unique. The result renders images with rich character, depth and an unmistakable cinematic feel.

As with all processes, there will be pros and cons, but we’ve highlighted them below for you to compare:

Why you’ll love it:

Cinematic Look: Delivers the signature movie-style aesthetic with soft contrast and subtle colour tones.
Exceptional Quality: Fine grain, high resolution, and excellent dynamic range for stunning detail.
Creative Flexibility: Neutral base ideal for colour grading and creative editing.
Cost-Effective Film Options: Motion picture film stocks are often more affordable and easier to find than C-41 films.
Indoor-Friendly: Many ECN-2 films are tungsten-balanced for accurate colour under artificial light.
Built to Last: Properly stored ECN-2 negatives can remain stable for over a century.

A couple cautionary notes:

Extra Post-Work: Negatives are designed for motion picture grading, so scans often need more colour correction.
Unforgiving of Errors: Mistakes in exposure or processing can lead to colour shifts and lost detail.

Why McBain Is Excited

At McBain, we love seeing creativity evolve – and ECN-2 processing opens the door to a whole new visual language for photographers. Creativity doesn’t stop where convention does, and whether you’re a filmmaker dabbling in stills or a photographer chasing that timeless film aesthetic, our team is here to help bring your vision to life – one frame at a time.

» Explore McBain's Film Processing Services

Meet the Canon EOS R6 III and RF 45mm F1.2

Thu, 06 Nov 2025 11:27:44 -0600

The long-rumoured Canon EOS R6 III is rumour no more! Early this morning, Canon Canada announced the latest iteration of its popular enthusiast-level full-frame camera, bringing a suite of serious upgrades for photographers of all disciplines. Joining the R6 III will be a new RF 45mm F1.2 prime lens at an incredibly tempting price point. Let's dive into all the details.

Canon EOS R6 III

Featuring the same 32.5MP CMOS Image Sensor as Canon's latest C50 cinema camera, the EOS R6 III gets a 34% bump in resolution over its predecessor—more pixels to play with means more cropping flexibility and larger print resolutions for all your shots. And you'll be taking a lot, with continuous shooting up to a blazing 40 frames per second. The R6 III also supports pre-continuous shooting, capturing 20 fps before the shutter is fully depressed, ensuring your camera is reacting before your subject does.

The EOS R6 III is also positioned as a video powerhouse. The aforementioned cinema sensor can produce 7K recording up to 60p (Canon Cinema Raw Lite), oversampled 4K <60p, 4K 120p, and maximum recording flexibility with 3:2 Open Gate recording up to 30p. Canon has also made a quality-of-life upgrade to the menu system, making selecting your desired video resolution much more intuitive.

There have also been updates to the ports; gone is the mini-HDMI port, replaced with a standard full-sized connection. The dual card slot now supports one UHS-II SD card and a CFExpress card, providing the speed and capacity needed to record Canon Cinema Raw video.

Other highlights include:

Dual Pixel CMOS AF II with People, Animal, Vehicle detection, and Register People Priority.
14 Colour Filters.
8.5EV Built-in image stabilization.
Canon Log 2 video with up to 15+ stops of dynamic range.
Versatility for Slow-Mo video or Fast Motion Time-Lapse.
Ability to apply a Look file (LUT) in-camera.
Transfer LUTs via Camera Connect app.
New Red tally lamp.
Natural 3.69m dot EVF with OVF View Assist.
3.0" Vari-Angle LCD Screen.

Overall, the EOS R6 Mark III promises to be a significant upgrade over the R6 II, while retaining a familiar weather-sealed form factor. The camera is expected to arrive in late November, starting at $3499.99.

Pre-Order Bonus - Get $500 Cashback!

From now until January 8, 2026, purchase a Canon EOS R6 Mark III body or kit and pair it with an eligible RF L series lens to receive a $500 pre-order cashback bonus from Canon.

» Pre-order the Canon EOS R6 III

Canon RF 45mm F1.2 STM Lens

The photography giant also dropped a new wide-aperture prime lens on us that is both unique in focal length and price. Canon is very excited about this lens and its expressive potential. Here are the highlights:

Standard 45mm prime lens with an f/1.2 aperture.
Large-diameter mount and short back focus, combined with digital distortion correction, result in a compact and reasonably priced f/1.2 large-diameter lens.
Bokeh, enabled by a large-diameter lens, allows users to create images with a three-dimensional look, isolating subjects from the background.
An aperture of f/1.2 allows for faster shutter speeds in darker situations.
Effective placement of one PMo aspheric lens reduces aberrations (a first for Canon in a f/1.2 lens).
Gear-type STM technology with a magnetic detection system enables a significantly smaller and lighter system.
The 45mm focal length is closer to human vision, providing more natural angles of view and perspective.
A dedicated control ring lets you customize the adjustment of various functions.

The RF 45mm F1.2 STM Lens is expected to arrive in December for just $569.99.

» Pre-order the Canon RF 45mm F1.2 STM Lens

Chasing Light: Meet the FUJIFILM X-T30 III + XC13-33mm Lens

Thu, 23 Oct 2025 10:32:34 -0500

The X-T30 III was designed with simplicity at its core – a single switch activates Intelligent Auto Mode, letting the camera handle focus, exposure, and scene recognition while you stay immersed in the moment. No fussing through menus - just pure, uninterrupted creativity.

McBain Blog

Trade In Your Gear with McBain at Image Wonderland Calgary

Sony Goes Long Without the Heavy Lift: Meet the New FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS

OM SYSTEM PEN: A Camera Made to Be Taken Everywhere

Sigma Welcomes Fall with Two New Full-Frame Lens Options

RICOH GR IVx in Development!

Meet the RX10 V – Sony Debutes Fifth Gen All-in-One Super Zoom

Sony Electronics Introduces RX10 V – The Fifth Generation of the All-in-One Super Zoom Camera for Travel, Wildlife, and Sports Photography

AI-powered Real-time Recognition AF and High-speed Performance with a 24-600mm1 Zoom.

RX10 V Key Features

Wide-angle to super-telephoto image quality in one camera

AI-powered subject recognition and high-speed performance

Video features

Handling and reliability