McBain Blog

Trade In Your Gear with McBain at Image Wonderland Calgary

2026-10-07T15:39:37-05:00

McBain's trade-in team will be on-site at Image Wonderland to help you get value from your older gear. We can pay for your equipment outright, or you can apply it to a new Canon camera or lens. Trade-ins towards new Canon equipment even get an extra $50 in value! So don't leave your older pieces at home; bring them by our table at this fabulous event!

When: Sunday, October 18 | 2:00PM - 6:00PM
Where: Platform Calgary - 407 9 Ave SE, Calgary, AB T2G 2K7
Tickets: $5.00 cover charge, RSVP to secure your spot as space is limited.

View "Image Wonderland Calgary at Platform" on Eventbrite »

Sony Goes Long Without the Heavy Lift: Meet the New FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS

2026-09-16T12:40:16-05:00

Typically, super-telephoto lenses come with two big compromises: massive size and weight and a hefty price tag. Sony’s latest G Master additions aim to leave these burdens behind.

The New FE 400mm F4.5 GM OSS and FE 600mm F6.3 are designed to pack serious reach into remarkably compact packages (approx. 1 kg). Both are built for Sony’s full-frame E-mount system, combining G Master optics, fast autofocus, and optical image stabilization in a design more optimized for handheld shooting.

The result is a pair of versatile lenses that wildlife and sports photographers will really appreciate in their toolkit.

Key Features

FE 400mm F4.5 GM OSS

Approximately 994 g for a full-frame 400mm prime designed with handheld shooting in mind
400mm F4.5 focal length and aperture for substantial reach with useful subject isolation
Three Super ED and one ED glass elements to help control chromatic and other aberrations
G Master optical design for high resolution across the frame
11-blade circular aperture and optimized spherical aberration for smooth bokeh
Two XD Linear Motors for fast, precise and quiet autofocus
Optical SteadyShot for improved stability when shooting handheld
Up to 800mm reach with Sony's optional 2x teleconverter
Four customizable focus-hold buttons and additional controls for focus and stabilization
Dust- and moisture-resistant design with a fluorine coating on the front element

FE 600mm F6.3 GM OSS

Approximately 995 g, making it Sony's lightest 600mm F6.3 full-frame super-telephoto prime according to Sony's category comparison
600mm F6.3 for extreme reach while remaining designed for handheld mobility
Three Super ED and one ED glass elements for high-resolution imagery and reduced aberrations
Nano AR Coating II to help suppress flare and ghosting, particularly in challenging backlit conditions
11-blade circular aperture with individually optimized spherical aberration for smooth bokeh
Two XD Linear Motors for fast, precise and quiet AF and subject tracking
Optical SteadyShot with selectable stabilization modes
Up to 1200mm reach when paired with Sony's optional 2x teleconverter
Four customizable focus-hold buttons plus a function ring and focus-range controls
Dust- and moisture-resistant construction with a fluorine-coated front element

Both lenses are available to pre-order today at McBain, with stock expected to arrive in October 2026. The FE 400mm F4.5 GM OSS will retail for $3,579.99 CAD, while the FE 600mm F6.3 GM OSS will retail for $4,999.99 CAD.

OM SYSTEM PEN: A Camera Made to Be Taken Everywhere

2026-09-09T13:20:23-05:00

"A camera is meaningless unless you take it outside."

That idea has guided the PEN series since its debut in 1959, when designer Yoshihisa Maintani created an approachable, portable camera that's always within reach. More than 8 million PEN cameras have been sold worldwide over the decades, and now, for the first time, OM SYSTEM introduces a new camera under the iconic PEN name.

The new compact OM SYSTEM PEN blends the spirit of the original with modern imaging technology, creating a camera that feels equally at home wandering city streets, exploring new destinations, or documenting everyday life. Whether purchased as a body only, with the new black M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ, or as a two-lens kit that adds the black M.Zuiko Digital ED 40-150mm F4.0-5.6 R, the PEN offers a lightweight setup that keeps portability at the heart of its experience. Below, we break down features that make the OM SYSTEM PEN an approachable yet surprisingly capable camera for creators.

Straight from the Camera

One of the most compelling aspects of the new PEN is the creative control available before an image ever reaches editing software.

Colour and Monochrome Profile Controls let photographers build a signature look directly in-camera, and the New Profile Library lets users upload and share custom colour recipes through the OM Image Share app, making it easier to develop and refine a personal visual style.

OM SYSTEM’s dedicated CP button allows users to gain quick access to powerful shooting modes including:

Handheld High Res Shot
Live ND
Focus Stacking
HDR
Multiple Exposure
Tripod High Res Shot

Key Features

20.37MP Live MOS Sensor
TruePic IX Image Processor
Built-in Electronic Viewfinder
5-Axis In-Body Image Stabilization
IPX1 Splashproof and Dustproof Design
121-Point Cross-Type Phase Detection AF
AI Subject Detection for People, Cats, and Dogs
Computational Photography Features
Colour & Monochrome Profile Control
Vertical Video Support
OM-Cinema1 and OM-Cinema2 Video Modes
Compact 393g Body
Micro Four Thirds Lens Compatibility

Ready to Grow with You

The beauty of the Micro Four Thirds system has always been its flexibility. For photographers picking up the PEN for the first time, the available kit options provide a practical starting point.

The M.Zuiko Digital 14-42mm F3.5-5.6 III offers a lightweight everyday zoom range for travel, family moments, and street photography. For extra reach, the M.Zuiko Digital ED 40-150mm F4.0-5.6 R expands your creative range with telephoto coverage that will keep you close to wildlife encounters, outdoor events, and candid portraits without weighing you down.

Final Thoughts

The excitement with this camera isn’t simply about introducing another interchangeable lens camera. It’s about returning to an idea that resonated with photographers for generations: photography should be approachable, enjoyable, and seamlessly woven into everyday life.

Drawing from a legacy that began in 1959, the latest PEN balances heritage and flexibility with modern technology. For photographers looking for a thoughtful compact camera, it’s a welcome addition to the OM SYSTEM lineup.

Sigma Welcomes Fall with Two New Full-Frame Lens Options

2026-09-08T15:37:21-05:00

While photographers prepare for another season of vibrant colours and dramatic landscapes, Sigma is expanding its lineup with two new lenses that will fit nicely into your creative toolkit.

The new Sigma CONTEMPORARY 20-60mm F2.8-4 DG brings a highly portable ultra-wide standard zoom range to full-frame photographers, while the new Sigma ART 85mm F1.2 DG delivers flagship-level portrait performance in what Sigma says is the smallest and lightest lens in its class.

Both lenses could stand alone, giving photographers a striking balance between documentary-style work and cinematic portraits with beautifully blurred backgrounds. These latest additions offer new creative possibilities for Sony E-mount and L-Mount shooters alike. Below, we break down the practical features creators are likely to appreciate most.

Shop the New Sigma Lenses »

Sigma CONTEMPORARY 20-60mm F2.8-4 DG

Taking a fresh approach to the standard zoom lens by starting at an expansive 20mm rather than the traditional 24mm, it’s a focal length that might sound small on paper, but delivers noticeably more room for landscapes, architecture, interiors, and environmental storytelling.

It’s an appealing ultra-wide option because it also weighs just 385g, making it lightweight without sacrificing full-frame image quality.

The optical design delivers consistent sharpness across the zoom range, thanks to Sigma’s use of three aspherical elements and three SLD glass elements. Coupled with Sigma’s close-focusing performance, photographers can move seamlessly from wide scenes to detailed subjects without changing lenses.

Key Features

Versatile 20-60mm zoom range
Bright F2.8 aperture at the wide end
Compact 385g design
Excellent edge-to-edge sharpness
Near half-macro close-focusing capability
Fast and quiet HLA autofocus
Minimal focus breathing for video
Dust- and splash-resistant construction
Water- and oil-repellent front coating

Sigma ART 85mm F1.2 DG

For photographers prioritizing image quality, subject separation, and creative control, Sigma’s new 85mm ART F1.2 DG is the headline grabber.

Considered one of the most popular choices for portrait photography, Sigma has paired it with its brightest aperture in the company’s lineup: F1.2. The launch of the 85mm ART F1.2 also completes Sigma’s trio of F1.2 Art primes alongside the 35mm F.2 DG II Art and the 50mm F1.2 DN Art.

Weighing only 905g, the company claims it is the smallest and lightest 85mm F1.2 autofocus lens currently available for full-frame mirrorless systems. It also incorporates Sigma’s HLA autofocus system, delivering fast, quiet focusing for both photo and video applications.

Key Features

Bright F1.2 maximum aperture
Exceptional sharpness from wide open
Rich, smooth bokeh with 13-blade diaphragm
Smallest and lightest lens in its class*
Fast, quiet dual HLA autofocus system
Minimal focus breathing for video
Dual customizable AFL buttons
Aperture ring with lock and click switch
Dust- and splash-resistant construction
Water- and oil-repellent front element

Availability

Both lenses are expected to arrive beginning September 30th, 2026 and will be available for Sony E-Mount and L-Mount systems.

Sigma CONTEMPORARY 20-60mm F2.8-4 DG: $1,169.99 CAD Sigma ART 85mm F1.2 DG: $2,169.99 CAD

As always, Sigma lenses purchased from McBain are backed by Sigma Canada’s 7-year Canadian warranty.

From lightweight adventures to professional portrait work, Sigma’s newest releases are a welcome announcement as we walk into a new season of school, sports, and Autumn storytelling.

RICOH GR IVx in Development!

2026-08-27T15:21:13-05:00

If you’ve been waiting for the next evolution of Ricoh’s cult-favourite pocket camera, you’ll be excited to learn that the GR IVx is officially in development.

For street photographers, documentary shooters, and creatives who love powerful camera tools tucked into their coat pockets, the GR IVx will be an exciting announcement, retaining features we already love in the GR IV platform while delivering a substantial improvement over the GR IIIx models.

What will be New with the GR IVx?

At the heart of the GR IVx is a newly developed 40mm-equivalent GR lens. While the focal length will feel familiar to GR IIIx users, Ricoh has designed the optics and paired them with the latest imaging platform from the GR IV generation. The result is a camera that aims to preserve everything photographers loved about the IIIx while delivering meaningful upgrades where they matter most.

Key Features

Newly developed 40mm-equivalent GR lens
8 elements in 6 groups with 3 aspherical elements
25.7MP APS-C Image Sensor
Higher resolution than the GR IIIx’s 24.24MP sensor
5-axis Image Stabilization
An upgrade from the 3-axis stabilization found in the GR IIIx
Hybrid Autofocus System
Combines phase-detection and contrast-detection autofocus for faster and more reliable focusing
53GB of Internal Storage (approx).
A huge leap from the GR IIIx’s 2GB built-in memory
4k Video Recording
A welcome upgrade over the Full HD-only capabilities of the GR IIIx. 4k recording up to 30p
Classic GR Shooting Tools
Includes Snap Focus, Full Press Snap, focus limiters, and quick responsiveness
Extensive Creative Controls
Includes Ricoh favourites such as Negative Film, Positive Film, Bleach Bypass, Monotone, Retro, and Cinema image profiles
Modern Wireless Connectivity
Updated Wi-Fi capabilities for faster image transfer and easier connection to mobile devices

The GR series has always been about shooting experience, designed to disappear into your pocket while remaining instantly ready when moments unfold. What makes the GR IVx particularly exciting is that it combines the photographic character of the GR IIIx with the performance upgrades introduced in the newer GR IV platform. Backed by a new lens design, improved stabilization, higher resolution, significantly expanded internal storage and enhanced video capabilities, it’s the kind of update many photographers have been hoping for.

With a planned release sometime in the winter of 2026, this is one to keep on your radar.

Meet the RX10 V – Sony Debutes Fifth Gen All-in-One Super Zoom

2026-07-09T13:24:40-05:00

Sony's long-awaited update to its compact super-zoom is finally here with the introduction of the RX10 V. You have to rewind the clock all the way back to September of 2017 for the last release in the RX10 series, but Sony has made many key innovations since that have found their way into this new all-in-one super zoom.

The RX10 V has been reloaded with the ZEISS® Vario-Sonnar T* 24-600mm F2.4-4.0 lens and a familiar large 20.1MP 1.0-type image sensor, but the winning combination now benefits from Sony’s AI-powered Real-Time Recognition autofocus. Its fast and accurate processing can detect and track subjects such as people, animals, birds, insects, cars, trains, and airplanes. The camera has also been outfitted with 30 fps blackout-free continuous shooting, up to 4k 120p video, 630 shots of battery life, and a larger Quad-VGA OLED electronic viewfinder.

The RX10 V is available for pre-order now at McBain and is expected to arrive in August 2026. It retails for $2,899.99. Check out the full details in Sony’s press release below.

» Pre-order the Sony RX10 V Compact Camera

Sony RX10 V Sample Image | 210mm, f/4, 1/3200

Sony Electronics Introduces RX10 V – The Fifth Generation of the All-in-One Super Zoom Camera for Travel, Wildlife, and Sports Photography

AI-powered Real-time Recognition AF and High-speed Performance with a 24-600mm¹ Zoom.

San Diego — July 9, 2026 — Sony Electronics announces the RX10 V, the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto through a large-aperture ZEISS® Vario-Sonnar T* 24-600mm¹ (25x optical zoom) F2.4-4.0 lens.

The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF (auto focus) for accurate subject identification. Paired with blackout-free continuous shooting at up to 30 fps² (frames per second) with full 60 fps/sec. AF/AE (auto exposure) tracking, it holds focus on fast, unpredictable subjects. A 20.1 megapixels (approximately effective) 1.0-type stacked Exmor RS™ CMOS sensor and BIONZ XR™ processing engine drive both stills and up to 4K 120p³ video, covering a wide variety of scenarios spanning from everyday moments to wildlife to school sports. The large aperture and 1.0-type sensor render soft, natural background blur.

The RX10 V borrows its button layout and grip design from the a™ (Alpha™) mirrorless series for intuitive control. A larger⁴ Quad-VGA OLED electronic viewfinder shows fine detail clearly in bright sun or indoors, helping you compose precisely. The Z-series NP-FZ100 battery extends still shooting to approximately 630 shots⁵, roughly 50% more than the previous model⁴.

“The RX10 series camera became a cult classic because it is a joy to shoot with in real life scenarios, and its range is unparalleled in a compact camera body. With the camera’s fifth generation we are bringing valuable features from our Alpha line to make the RX10 V an unbeatable choice for any passionate wildlife, birding, or sports photographer,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.

Pricing and Availability: The RX10 V will be available for a suggested retail price of $2,299.99 US / $2,899.99 CAD from August 2026.

RX10 V Key Features

Wide-angle to super-telephoto image quality in one camera

A ZEISS® Vario-Sonnar T* F2.4-4.0 zoom covers 24mm to 600mm¹ (25x) with optical image stabilization, spanning everyday shots to sports and wildlife. Macro focusing reaches approximately 3cm (1.18-inches) at 24mm¹ and approximately 72cm (28.3-inches) at 600mm¹ for tele-macro.

he BIONZ XR™ image processing engine keeps noise low at mid-to-high ISO, including indoors and in low light. Skin tones, skies, and greenery hold high resolution with accurate color and texture.

Twelve Creative Look presets set color and texture in-camera, and you can customize each one. The updated D-Range Optimizer (DRO) balances highlights and shadows across a wider range, up to Lv8, lifting shadows in strong backlight for more natural portraits.

AI-powered subject recognition and high-speed performance

Real-time Recognition AF, driven by an AI-processing unit, recognizes people, animals, birds, insects, cars, trains, and airplanes, with an Auto mode that identifies the subject type for you.⁶ Human pose estimation tracks people even when they turn away or wear helmets or sunglasses. Touch a subject to start Real-time Tracking, which follows it steadily while you focus on composition.

Track fast movement and capture decisive moments up to 30 fps2 while keeping your view uninterrupted with blackout-free continuous shooting. Up to 60 AF/AE calculations per second7 maintains precise focus and exposure on wildlife, sports, and other fast-moving, unpredictable subjects, so you can stay locked on the action from start to finish.

The Continuous Shooting Speed Boost function² increases burst speed when selected during a sequence.

Video features

The RX10 V records up to 4K 120p video³, including 4K slow motion at up to 5x⁸. Active Mode stabilization steadies handheld footage. The Multi Interface (MI) Shoe™ supports a digital audio signal with compatible microphones (sold separately) for clean recording. AI subject recognition also drives an Auto Framing function⁹ that keeps the subject centered during recording.

S-Cinetone™ gives cinematic color straight away, and S-Log3 leaves room for post-production grading. You can import up to 16 user LUTs and monitor the graded look while shooting in Log.¹⁰ Time-lapse and still-image extraction with Shot Mark round out the video tools.

Handling and reliability

A 0.5-type Quad-VGA OLED viewfinder with approximately 3.68 million dots and approximately 0.78x magnification¹¹ shows the subject clearly for composition. A 3.0-type LCD monitor, upgraded to approximately 1.62 million dots, displays fine detail.

The NP-FZ100 battery supports approximately 630 shots⁵ per charge, roughly 50% more⁴ than the previous model.

A button layout and grip based on the a series, plus a responsive eight-direction multi-selector, keep operation intuitive even through the viewfinder.

A dust- and moisture-resistant design¹² suits varied conditions, and Wi-Fi (2.4/5 GHz) handles fast, stable transfers.¹³ USB Type-C® supports high-speed transfer and 4K 30p live streaming.

Creators’ App connects the RX10 V to your smartphone to send files to the cloud or phone, control the camera remotely, and update software.

The RX10 V product video can be viewed here: https://youtu.be/XYfDVdebdsw

For more information, visit: https://youtu.be/Yu_Xc9KYXgM or check out additional details at https://electronics.sony.com/imaging/compact-cameras/all-vlog-compact-cameras/p/dscrx10m5b.

Exclusive stories and exciting new content shot with the new RX10 V and Sony's other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

Learn more about the RX10 V from the newly released in-depth course on AlphaCameraAcademy.com, a free education site for beginner creators.

Angle of view (35mm format equivalent).

Using the electronic shutter. Sony internal measurement. Continuous shooting speed may be reduced depending on shooting conditions.

4K (QFHD 3840 x 2160) 120p recording results in a slightly narrower angle of view.

Compared to the RX10 IV.

CIPA standard. When shooting stills using the LCD monitor. Up to approximately 570 shots when using the viewfinder.

The intended subject may not be recognized in some situations. Manually selecting the intended subject in [Recognition Target] may resolve the issue.

Actual performance varies based on settings, environmental conditions, storage, and usage. Battery capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

Post-production editing and S&Q mode recording are required. Audio recording is not available in S&Q mode.

Available in movie mode only. Cropping from a 4K-resolution image area results in a narrower angle of view.

LUT (Look Up Table): A file containing preset contrast and color information. Supported file formats are 17-point or 33-point CUBE files (.cube).

35mm equivalent, with a 50 mm lens focused at infinity and diopter set to -1 m^-1.

The camera features a dust and moisture resistant design but is not guaranteed to be 100% dust and moisture proof.

Supported frequency bands vary by country and region.

Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to “continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

Canon Reveals New EOS R6 V Full-frame Video Focused Camera and RF20-50mm F4 L IS USM PZ Lens.

2026-05-13T15:49:28-05:00

Today Canon announced the Canon EOS R6 V, which marks a clear step forward in Canon’s growing video-first ecosystem, pairing a high-resolution full-frame sensor with purpose-built filmmaking tools in a compact, creator-friendly body. Thoughtfully designed with modern content workflows in mind, it blends strong video specs—like 7K recording, open-gate capture, and advanced autofocus—with usability features, such as internal cooling, vertical shooting support, and enhanced stabilization.

Paired with the new RF20–50mm F4 L IS USM PZ, Canon’s first L-series lens with integrated power zoom, the system emphasizes smooth, controlled shooting for handheld and gimbal work. Altogether, this release signals Canon’s continued focus on creators who need reliable, flexible tools that can move easily between solo production, social video, and more involved filmmaking projects.

What will make this setup stand out for our customers his how naturally it fits into real-world shooting. The power zoom allows for smooth, precise focal transitions, something that is often difficult to achieve without dedicated cinema equipment. The camera's stabilization and cooling support longer, more consistent shooting sessions.

Pre-Order Canon EOS R6 V Here »
Pre-Order Canon RF 20-50mm F4 L IS USM PZ Here »

For the full press release, check out Canon's Press Release below:

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens Empowering Creators to Achieve Maximum Creative Expression in Motion

BRAMPTON, Ontario (May 13, 2026) – Canon Canada Inc. a leader in digital imaging solutions, today announced the launch of the new full-frame EOS R6 V camera, the RF20-50mm F4 L IS USM PZ lens and accessories designed to empower the content creators and advanced videographers of today who seek flexibility, portability and high-end video performance in one powerful package. The EOS V-series lineup from Canon answers this call and delivers advanced video tools in a streamlined, creator-friendly system designed to let creativity soar.

Key features include:

32.5MP full-frame CMOS sensor, 4K up to 60p oversampled recording, and uncropped 4K 120p to deliver high-quality slow motion.

Advanced AF tracking optimized for video shooting, smooth autofocus performance for video, and in-body image stabilization for handheld shooting.

Enhanced operability and reliability, including a compact, flat body design with reduced profile, vertical shooting support with dedicated vertical tripod mount, and integrated zoom lever and tally lamp.

Internal cooling fan helping to enable extended shooting times.

Zooming In on Creativity

Every filmmaker toolkit needs a standout zoom lens, and the new RF20-50mm F4 L IS USM PZ zoom lens is an outstanding option. This full-frame compatible L-Series, RF mount lens is Canon’s first L-series lens to feature built-in power zoom without the need for additional accessories. With a versatile 20mm to 50mm focal range, it provides ultra-wide angle views, and zooms through to a standard field of view – bringing subject details within reach. The lens enables high-quality video imagery, balancing lightweight agility with professional-level performance.

Key features include:

Built in power zoom, with the ability to switch between manual and power zoom functionality, all controlled from a single zoom ring.

Constant f/4 aperture across the zoom range, maintains consistent image brightness while zooming from the expansive view of the 20mm wide, to the detailed 50mm telephoto setting, providing versatility for video and photo shooting.

Internal optical zoom design, for a balanced center of gravity essential for gimbal use.

Compact, lightweight design supporting comfortable and long-duration handheld and gimbal video shooting.

Ability to remotely power zoom the lens using the Canon Camera Connect app1 or through the use of Canon wireless Bluetooth® enabled remotes such as BR-E2 and BR-E1.

Accessories Designed for Flexibility

To complement the EOS R6 V camera and RF20-50mm F4 L IS USM PZ lens, Canon is debuting a range of optional accessories tailored to modern content production, including:

BR-E2 Wireless Remote Control: The BR-E2 Wireless Remote Control is a next-generation Bluetooth® Low Energy remote supporting the new EOS R6 V camera as well as all other EOS cameras (excluding the EOS R100) or PowerShot cameras released from August 2022 onwards. Features include lever-operated zoom operations and exposure compensation, making it an ideal accessory for vlogging, livestreaming and solo shooting.

HG-200TBR Multi-Function Tripod Grip: Features a versatile combination tripod and hand grip that is designed for both horizontal and vertical formats and supports both video and still shooting. A movie record button and zoom and exposure compensation levers provides smooth and intuitive movie shooting. Included with the HG-200TBR Multi-Function Tripod Grip, is the BR-E2 Wireless Remote Control.

AD-M1 Macro Lite Adapter Set: A specialized accessory set designed for use with macro lenses and select standard lenses. The kit includes a mount ring, micro lite adapter and flash head mount, enabling enhanced close-up photography and creative lighting control.

Pricing and Availability

The Canon EOS R6 V camera body is expected to be available in late June for an estimated retail price of $3,199.992. The Canon RF20-50mm F4 L IS USM PZ lens is expected to be available in late June for an estimated retail price of $1,799.992.

The BR-E2 Wireless Remote Control, HG-200TBR Multi-Function Tripod Grip and AD-M1 Macro Lite Adapter Set are expected to be available in late June for an estimated retail price of $89.99, $199.99 and $299.99 respectively2.

For more information about Canon's latest innovations and products, please visit www.canon.ca.

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter (X), LinkedIn or Instagram using @CanonCanada.
1. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone iOS 12.0 or later, iPadOS 13.7 or later, iPod Touch 12.0 or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.7.30. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
2. Specifications, availability and prices are subject to change without notice.

Sony Unveils The FE 100-400mm F4.5 G Master OSS

2026-05-13T15:08:41-05:00

Sony’s latest FE 100–400mm F4.5 G Master OSS refines one of its most versatile telephoto ranges with a clear focus on speed, consistency, and field usability. By introducing a constant F4.5 aperture, faster autofocus performance, and a more balanced internal zoom design, this updated lens is built to better support demanding scenarios like wildlife, sports, and photojournalism. It maintains the optical precision expected of the G Master line while improving responsiveness and handling for photographers who rely on long reach without sacrificing mobility.

Altogether, we expect the FE 100–400mm F4.5 G Master OSS to be a thoughtful update to a well-established workhorse. Rather than reinventing the category, Sony has focused on the areas that matter most in the field—faster autofocus, consistent exposure control, and improved balance when tracking moving subjects. For photographers who regularly work at longer focal lengths, it’s a refinement that prioritizes confidence and control where it counts.

The Sony FE 100-400mm F4.5 is available to pre-order today and is to hit store shelves in June 2026.

Pre-order the Sony FE 100-400mm F4.5 GM OSS

For full announcement details on check out Sony's Press Release below:

Sony Electronics Unveils The FE 100-400mm F4.5 G Master OSS

SAN DIEGO, May 13, 2026 — Sony Electronics Inc. introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame AlphaTM E-mount cameras. Covering a 100-400mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster^1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

"Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc.

Uncompromising G Master Optics

Resolves fine detail across the full 100-400mm zoom range, even wide open at F4.5

Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range

Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions

11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh

Constant F4.5 maximum aperture eliminates exposure shifts while zooming

Compatible with optional teleconverters³ for focal lengths up to 800 mm or 1,200 mm in APS-C mode⁴

Autofocus That Keeps Pace With The Action

Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster^1,2 with approximately 50% improved subject tracking²

Fully compatible with Alpha 9 III continuous shooting at up to 120 fps⁵ with AF/AE tracking

Lightweight Build, Exceptional Mobility

Combining the latest optical design, mechanical engineering with lightweight yet robust magnesium alloy barrel components, and high-efficiency, high-thrust XD Linear Motors, the lens achieves a lightweight and robust body at approximately 65 oz. (1,840g)

Inner-zoom design maintains constant length and stable center of gravity throughout the zoom range for precise framing adjustments without shifting balance

Professional-Grade Control & Reliability

Built-in stabilization supports Active Mode and coordinates internal stabilization control on compatible bodies

Supports the camera body's breathing compensation6, correcting angle-of-view shifts during focus adjustments in video recording

Four focus hold buttons⁷ and a dedicated function ring for intuitive, personalized operation in the field

Dust and moisture resistant design⁸ with fluorine front-element coating maintains reliable performance in challenging conditions

Pricing & Availability

The FE 100-400mm F4.5 GM OSS will be available in June 2026 for approximately $5,599.99 CAD. It will be sold directly through Sony and various Sony authorized dealers throughout North America.

1. Compared to the FE 100-400 mm F4.5-5.6 GM OSS.
2. When mounted on the Alpha 9 III. Compared to the FE 100-400 mm F4.5-5.6 GM OSS. Based on Sony test conditions.
3. Compatible with 1.4x Teleconverter (SEL14TC) and 2x Teleconverter (SEL20TC).
4. With 2x Teleconverter (SEL20TC) attached.
5. Based on Sony test conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the lens attached. Please check the lens compatibility information support page for details.
6. Please refer to support information for compatible cameras. When this function is set to [On], angle of view and image quality may change slightly. Depending on the lens, compensation may not be fully effective even when this function is set to [On].
7. Assignable functions vary depending on the camera used. Please refer to support information for compatible cameras for details.
8. The lens is designed with dust and moisture resistance in mind but is not completely sealed against dust or water droplets.

Sony Accelerates High-Resolution Photography With The Alpha 7R VI

2026-05-13T14:04:45-05:00

For over a decade, Sony’s Alpha 7R line has set the benchmark for resolution in the full-frame mirrorless space. If you wanted detail, dynamic range, and files that could be pushed in post without hesitation, this was the series you reached for.

There was always a quiet asterisk, though.

Speed- while usable - was never the defining strength.

With the arrival of the only Alpha 7R VI, that asterisk all but disappears. This is the first R-series body that doesn’t make you choose between resolution and responsiveness. Backed by a new sensor architecture, refined AI autofocus, and a shooting experience that feels more immediate, the Alpha 7R VI delivers both. It’s more than an evolution. It’s a new framework for what the R series can be.

» Pre-order the Sony Alpha 7R VI

Key Features

A New Class of Sensor: 66.8 MP Fully Stacked

66.8MP fully stacked Exmor RSTM CMOS sensor. It’s the first of its kind in the R lineup. The bump from 61MP might not seem dramatic on paper, but the fact that it’s a stacked design is what makes it stand out. This translates to increased sensor readout speed, which impacts:

• Burst Performance
• Rolling Shutter Control
• Overall responsiveness

2. Blackout-Free 30fps Shooting

With the BIONZ XR2 processor, the a7R VI can shoot full-resolution RAW at up to 30 frames per second, completely blackout-free

Tracking moving subjects through the viewfinder feels fluid and uninterrupted. Users will notice the most difference when photographing fast-paced candid moments and wildlife. It’s a level of usability that simply wasn’t part of the R-series DNA before.

3. AI Autofocus that Subtly Better

Sony didn’t need to reinvent autofocus here because it was already excellent. Instead, they refined it. The updated Real-time Recognition AF+ builds on Sony’s AI processing unit. The changes aren’t flashy, but they’re practical.

• More accurate human pose estimation
• Improved tracking precision, especially for smaller subjects
• Broader subject recognition, including animals, insects, and vehicles
• 759 phase-detect points with 94% frame coverage

4. Pre-Capture: A Quiet Game-Changer

The Pre-Capture feature allows the camera to buffer up to one second before the shutter is fully pressed. Thought you reacted too late to the moment? This feature ensures you’re a step ahead of the game. You’ll notice more of this feature in:

• Unpredictable motion
• Fleeting expressions
• Wildlife behaviour

There are trade-offs: using Pre-Capture draws from the buffer and slightly affects EVF smoothness. But in practice, it’s a tool many photographers will reach for regularly.

5. Stabilization That Matches the Resolution

At nearly 67MP, even slight movement can impact sharpness. Sony addresses this with improved 5-axis IBIS offering up to 8.5 stops (center) and up to 7 stops (periphery).

In practical terms, handheld shooting at surprisingly slow shutter speeds becomes realistic.

6. Colour and White Balance: Smarter Foundations

Sony has quietly improved auto white balance, using a combination of:

• Visible light sensing
• Infrared data
• Deep learning

The result is more consistent, natural colour - particularly in mixed or challenging lighting. While RAW shooters will always fine-tune, starting from a more accurate baseline matters.

7. A Viewing Experience That Keeps Up

The 9.44M-dot EVF returns, now with significantly increased brightness and improved colour handling. It’s detailed, making it easier to evaluate focus, exposure and colour directly in-camera.

8. Video: Significantly Better, Not the Focus

The a7R VI is a stronger video performer than its predecessor:

• 8K upt o 30p (improved readout speeds)
• Full-frame 4K 60p (no crop)
• 4K 120p for slow motion
• 10-bit 4:2:2 recording

Rolling shutter performance has notably improved, and overall usability is better. That said, it’s not a full hybrid flagship because features like internal RAW recording and advanced monitoring tools are still absent.

Bottom Line: It’s a very capable camera for video, but a stills-first camera foremost.

9. Speed: No Longer the Compromise

The a7R V was powerful but deliberate. The a7R VI feels immediate

• From moderate burst speeds -> 30fps
• From slower readout -> dramatically improved responsiveness

It won’t outpace Sony’s a9 III in pure speed, but it gets closer than any R-series camera has before - and for most photographers, it’s more than enough.

10. Image Quality: Still the Benchmark, But Even Better

Sony didn’t lose sight of what made the R series special. But it did improve:

• Dynamic range (especially with mechanical shutter)
• Exceptionally flexible RAW files
• Slight resolution Bump.

Who Is This For?

Ideal for photographers who:

• Want maximum detail without sacrificing speed
• Shoot a mix of landscape, wildlife, portrait, and commercial work
• Want one camera they can trust in almost any situation, without needing to switch bodies across different shooting styles.

If you’ve previously hesitated on the R series because it felt too slow – or leaned towards an a7 IV, a1, or even another system for versatility – this is the model that bridges that gap.

Final Thoughts

The Sony Alpha 7R VI doesn’t feel like a typical generational upgrade. Instead, it feels like a course correction.

For the first time, the R series sheds its biggest limitation and steps into a more complete role. It retains everything photographers loved (resolution, dynamic range, flexibility) but pairs it with speed and responsiveness that feels more modern.

The few compromises users have to make with this camera are hard to find, which makes this release stand out from others. We believe users will really gravitate to this new release.

Panasonic Announces The LUMIX L10 Fixed Lens Camera

2026-05-12T11:01:21-05:00

While both Canon and Sony have been teasing big announcements this week, Panasonic managed to beat them to the punch by dropping an intriguing new fixed-lens compact camera. Crafted with an elegant simplicity, the LUMIX L10 is focused on delivering an instinctive feel through intuitive controls so photographers can relax and enjoy the creative process.

The new compact will feature a LEICA DC VARIO-SUMMILUX 24-75mm F1.7-2.8 lens and a 20.4MP 4/3-type back-illuminated (BSI) CMOS image sensor, enabling expressive detail and beautiful bokeh. The LUMIX L10 will also include new Photo Styles, including L.Classic for soft tones and muted colours, and the warm amber highlights and contrast of L.ClassicGold.

» Pre-order the Panasonic LUMIX L10 today!

The LUMIX L10 is available for pre-order today, with units expected in stores late July 2026. Check out Panasonic’s full feature breakdown below:

Compact premium design with uncompromising image quality

Flat, compact body weighing approximately 508g / 1.12 lb¹, designed for everyday use while maintaining professional handling.
High-quality metal exterior with magnesium alloy front case, paired with a saffiano leather-textured finish for a modern yet classic look.
LEICA DC VARIO-SUMMILUX 24–75mm² F1.7–2.8 lens delivers rich depth, beautiful bokeh, and delicate gradation of light and shadow.
The camera is equipped with a 4/3-type back-illuminated (BSI) CMOS sensor and the latest-generation image processing engine. Its effective 20.4MP³ resolution delivers high resolution, rich tonal expression, and natural texture reproduction.
A multi-aspect sensor design enables shooting in 4:3, 3:2, or 16:9⁴, while maintaining a consistent angle of view—supporting intentional composition across different formats.
Highly immersive shooting experience with a 2.36-million-dot OLED viewfinder and 1.84-million-dot free-angle rear monitor, supporting both horizontal and vertical compositions.

Advanced imaging performance that captures decisive moments

High-speed, high-precision Phase Hybrid AF with 779 focus points for reliable subject tracking.
Advanced AI-based real-time recognition AF, supporting eyes, faces, bodies, animals, vehicles, and dynamic scenes such as urban sports.
High-speed burst shooting up to 30 fps with electronic shutter and approx. 11 fps with mechanical shutter, ideal for fast-moving subjects.
Reliable image stabilization and POWER O.I.S. support stable shooting in low light, night scenes, and close-ups.

Creative color expression and seamless workflow

REAL TIME LUT allows creators to load and apply custom LUTs in-camera while shooting.
Dedicated LUT button provides instant access to color settings for intuitive creative control.
Two new film-inspired Photo Styles are added L.Classic and L.ClassicGold.
Smartphone integration via the LUMIX Lab app, enabling high-speed transfer, RAW editing, Magic LUT (LUT generating feature using AI)⁵, and easy social media sharing.
Versatile video formats including MP4 (Lite) for quick social sharing.

1. The combined weight of the body, battery, SD memory card, and hot shoe cover. (excluding the body cap)
2. 35mm camera equivalent
3. Total sensor pixel count is 26.5 megapixel.
4. When the aspect ratio is set to 1:1, the left and right edges are cropped, resulting in a narrower angle of view.
5. Please use images that do not violate their license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.

The DJI Lito Series: Fly Safe and Shoot Easy

2026-05-06T11:18:25-05:00

The Lito Lineup was designed to make high-quality aerial video more accessible without sacrificing safety, intelligence, or portability. At first glance, the two models in this new series, the Lito 1 and X1, look identical, but in practice, they serve two distinct creative needs. Let’s take a look at what they have in common and where they diverge.

» Shop the DJI Lito Series

Things in Common:

Compact, creator-first design
Stabilized footage
Intelligent subject tracking
Quick-deploy shooting
Integration with the DJI ecosystem

Translation: Both drones are built for people who want to capture fast, not fiddle with settings.

The Real Differences:

Camera & Image Quality

Lito 1:

Strong baseline quality
Designed for casual creators + social-ready footage

X1:

Improved sensor/processing
Better low-light performance
More dynamic range

Flight Intelligence & Tracking

Lito 1:

Reliable Tracking
Works well in controlled environments

X1:

Smarter subject tracking
Improved obstacle awareness
Better performance in tighter spaces

Speed & Responsiveness

Lito 1:

Smooth, beginner-friendly
Slight delay in high-intensity adjustments

X1:

Faster response times
Better for dynamic movement (action, handheld-style flying)
X1 bridges the gap between casual creator and serious content production

Take-Away

If you’re new to drones and want something affordable and easy to use, choose Lito 1. It’s low-pressure and user-friendly out of the box. If you shoot events, need more reliability in changing conditions and want to future-proof your gear, choose Lito X1 as it is smarter and helps you stay focused on the shot.

The World in Your Pocket - The DJI Osmo Pocket 4

2026-04-15T17:09:50-05:00

For those of us who live to chase the light, the technical leap to a 14-stop dynamic range in a pocket-sized device is the kind of magic to make you swoon. With the release of the Osmo Pocket 4, DJI has evolved a beloved piece of engineering that feels like both a precision instrument and a cinematic storytelling tool. Freezing time with 4K/240fps slow-motion and the new ActiveTrack7.0 are among the newest features we think creators will get excited about. The Pocket 4 isn’t just about capturing what’s in front of you; it’s about having the creative freedom to finally see it.

» Pre-order the DJI Osmo Pocket 4 | Starting at $649.99

Below, we break down the best of this new release:

1. Superior Image Quality

Sensor
Osmo Pocket 4’s new 1-inch CMOS and f/2.0 aperture create soft bokeh for dimensional, clear portraits. With a 14-stop dynamic range and 10-bit D-Log, it captures rich details and authentic colours, even in high-contrast scenes like the seaside or dusk.

Lossless Zoom
Enjoy 2× lossless zoom for sharp, clear footage, even from a distance. Simply tap the dedicated zoom button once to switch between 1× and 2× views, capturing each moment just as you imagine.

2. Intelligent Recording

Ultra HD Slow Motion
Record in 4K/240fps to slow down life’s joyful moments, capturing every frame with smooth, sharp clarity.

Stable Footage on the Move
Walk, film, and create effortlessly with 3-axis stabilization. From playing with kids to scenic views, Osmo Pocket 4 keeps every moment steady. Plus, multiple gimbal modes allow for even smoother, silkier camera movements. A rotatable Touchscreen makes this even more fluid and shake-free.

Always in Frame With ActiveTrack
Osmo Pocket 4 supports ActiveTrack 7.0, which can track distant subjects even at 4× zoom. With tracking modes such as Spotlight Follow and Dynamic Framing, capturing cinematic, single-handed shots becomes effortless.

Better Memory
107GB Built-In Storage & 800MB/s Transfer

Subject First With Intelligent Autofocus
Intelligent autofocus keeps your subject sharp. Enable “Subject Lock Tracking” to automatically lock onto and track your subject; simply tap a detection box on the screen to switch the focus to a different subject. Alternatively, use “Registered Subject Priority” to prioritize focusing on a pre-registered subject.

Gesture Control for Quick Shots
Gesture Control on the Osmo Pocket puts you in charge.
Palm Gesture: Show your palm to toggle ActiveTrack.
“V” Gesture: Flash a peace sign to take photos or start/stop recording.

3. Enhanced & Fun User Interface

The user interface has been significantly upgraded to be both more intuitive and enjoyable to use. At the heart of this experience are some pretty versatile functions

5D Joystick
Handles navigation and orientation with simple click patterns: A single press returns you to the previous screen, and a double-tap recenters the gimbal. 3 clicks will quickly flip the camera.

Two New Buttons
Two dedicated buttons were introduced to streamline zooming and personalization. A single press of the Zoom button toggles between 1x and 2x magnification, while a double-tap jumps straight to 4x. Meanwhile, the custom button provides immediate access to a user-defined preset via a long press.

2” Rotatable Touchscreen
All of this is monitored through a vibrant 2-inch, rotatable touchscreen, featuring a high-brightness 1000-nit OLED display that allows you to start capturing simply by rotating the screen.

Final Thoughts

By successfully integrating a 1-inch sensor with a 14-stop dynamic range into such a constrained gadget, DJI has addressed the primary demands of the DJI community: better low-light performance and professional-grade colour science. It’s the underlying processing power of Active Track 7.0 that secures its place as a serious tool for creators – transitioning from a useful portable device into a powerful instrument that holds its own in a professional workflow.

The DJI Osmo Pocket 4 is expect to arrive in stores in late April, 2026.

Tamron 35-100mm F2.8 + TAMRON-LINK: A Smarter Hybrid Workflow

2026-02-20T13:25:57-06:00

Having a reputation for delivering high-performance glass in surprisingly compact packages, Tamron has once again achieved that with the arrival of its 35-100mm F2.8 lens for Sony E and Nikon Z mounts. Covering a versatile mid-range focal length with a constant F2.8 aperture, this lens is designed for creators who want flexibility with a lens that hits a sweet spot between compression and versatility.

Here we take a look at the top Features for this dynamic lens:

Practical Telephoto Zoom

Keeping a constant F2.8 aperture, photographers will get consistent exposure and beautiful background separation throughout the zoom range- no compromises. Ideal for:

Portrait Photographers who love background separation
Event shooters working in tighter indoor spaces
Hybrid Creators switching between stills and video
Travel photographers who want reach without bulk

Built for Hybrid Creators

Optimized for video workflow as well, the 35-100mm F2.8 fits beautifully into a modern hybrid kit. Key advantages include:

Smooth autofocus performance
Reduced Focus breathing
Lightweight Construction for gimbal use
Consistent aperture for seamless exposure transitions.

If you shoot Sony E-Mount or Nikon Z-Mount, building a streamlined video setup is incredibly practical for interviews, detail shots, and documentary-style work.

Introducing TAMRON-LINK (Model TL-01)

Coming onto the scene as well is Tamron’s new accessory: TAMRON-LINK. Designed to expand lens control for creators, TAMRON-LINK enables wireless communication between compatible Tamron lenses and the TAMRON Lens UtilityTM Mobile app via Bluetooth.

By connecting TAMRON-LINK to a compatible Tamron lens, users can:

Wirelessly operate select lens functions
Customize lens settings via smartphone
Improve workflow efficiency on set
Reduce cable clutter during production

Eliminating cable limitations is a real advantage for videographers working with gimbals, sliders, or tight-rig setups, a reliable tool for on-location work.

For creators who need versatility without the bulk, the Tamron 35-100mm is a high-performance choice for a streamlined workflow. With the addition of TAMRON-LINK wireless control, Tamron is clearly thinking about real-world shooting environments - minimizing friction and maximizing creative flow.

Pre-order the Tamron 35-100mm F2.8 Di III VXD Lens for Nikon Z Mount | $1249.99 »

Pre-order the Tamron 35-100mm F2.8 Di III VXD Lens for Sony E Mount | $1249.99 »

Pre-order the Tamron Link | 69.99 »

Canon Winter Cashback Event

2026-02-20T08:00:00-06:00

Get up to $125 in Savings on Select RF Lenses

Our friends at Canon Canada have a new way for you to save on select RF lenses! From February 20th to March 12th, the company is offering exclusive cashback rewards on popular RF glass that could save you up to $125 per lens*. The program is simple to use, so claiming your reward is easy-peazy.

How it Works

Purchase: Buy an eligible lens from McBain Camera during the promotional period (Feb 20th to March 12th)
Claim: Submit your claim online at the Canon Creator Lab Offers page by April 12, 2026, 23:59PM
Get Paid: Once verified, you will receive your cashback via e-Transfer within 4–6 weeks.

Eligible Products

Model	Price	Cashback
RF100-400mm F5.6-8 IS USM	$949.99	$100
RF28-70mm F2.8 IS STM	$1549.99	$125
RF-S18-150mm F3.5-6.3 IS STM	$699.99	$100
RF24-240mm F4-6.3 IS USM	$1299.99	$125
RF15-30mm F4.5-6.3 IS STM	$799.99	$100
RF24mm F1.8 MACRO IS STM	$849.99	$100

Shop Eligible Canon Lenses »

* Each household is eligible to claim cashback for up to three lenses.

Canon Launches Two World Class Ultra-Wide Lenses: Meet the RF7-14mm Fisheye and RF14mm F1.4 L

2026-02-05T12:08:31-06:00

Any day is a good day for a new lens, but particularly today, since we have two new ultra-wide lenses from Canon to talk about.

First up, a world’s first! Canon is introducing the widest-angle zoom lens to ever hit the market in the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens. Its staggering 190º field of view has the potential to sell the feeling of height and motion in action and sports environments like never before, or to generate surreal landscapes. With a max aperture of f/2.8 at 7mm and f3.5 at 14mm, the new fisheye aims for exceptional low-light performance and background separation.

For astro and architecture photographers, Canon also dropped the RF14mm F1.4 L VCM. Coming in at a similar size and weight as Canon’s existing family of RF F1.4 L lenses, the RF14mm distinguishes itself as the photo giant’s brightest ultra-wide-angle. Like the previous lens, the specs suggest incredible low-light performance and background separation, with the added benefit of an 11-blade aperture for buttery-soft circular bokeh.

The new lenses are expected to arrive in late February, 2025, and we’re taking pre-orders right this very minute!

» Canon RF 7-14mm F2.8-3.5 L Fisheye STM Lens | $2299.99
» Canon RF 14mm F1.4 L VCM Lens | $3199.99

Below is Canon’s press release for the RF7-14mm and RF14 lenses.

Canon Continues Wide Angle Optical Excellence with Launch of RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens and RF14mm F1.4 L VCM Prime Lens

BRAMPTON, Ontario (February 4, 2026) — Canon Canada Inc., a leader in digital imaging solutions, today announced the launch of the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, these new RF-mount lenses expand the diverse lineup for professional photographers, videographers, and hybrid creators. The RF7-14mm F2.8-3.5 L Fisheye STM zoom lens introduces the world's widest angle zoom lens¹ with a 190° field of view, ideal for dynamic fisheye imagery in sports, landscapes, and virtual reality. The RF14mm F1.4 L VCM prime lens delivers Canon’s brightest ultra-wide¹ angle interchangeable lens ever produced, a 14mm lens with a bright f/1.4 aperture, perfect for astro, architecture, and video applications.

Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens redefines versatility in ultra-wide angle fisheye imaging. Continuing the heritage of the groundbreaking EF 8-15mm f/4L Fisheye USM, the world's first fisheye zoom lens², this new RF lens pushes boundaries further for professionals seeking impactful, distorted perspectives. It supports a wide range of unique use cases including sports, landscapes, starscapes, video, and virtual reality.

Key features include:

Canon's widest single lens³ with a maximum 190° field of view, achieving both circular 190° fisheye at 7mm (wide), and diagonal 180° fisheye at 14mm (telephoto), with its 7-14mm zoom range.

Variable maximum aperture of f/2.8 at 7mm (wide) and f/3.5 at 14mm (telephoto), brighter than its EF predecessor for enhanced low-light performance and background separation.

Built-in support of Canon EF-to-EOS R mount adapter drop-in filters (Clear, CPL, Variable ND) plus Lens Lock/Limit, Lens Function button and Control Ring.

High image quality with 5 UD lens elements, 2 replica aspheric lenses, and Air Sphere Coating (ASC) applied in 3 locations to reduce ghosting.

Leadscrew-type STM focus drive with position sensors for smooth, video-capable operation and reduced focus breathing (0.4% at wide, 1.5% at tele).

Fisheye images shot with the RF7-14mm F2.8-3.5 L STM zoom lens can be converted using Canon EOS VR Utility for viewing on a PC or head-mounted display. Conversion of 2D VR images is possible with cameras such as: EOS R5C, EOS R5 Mark II, EOS R5, EOS R6 Mark II.

This lens appeals to professional photographers and videographers seeking dynamic imagery and VR studios desiring a lens for monoscopic shooting, offering wider angle zoom, brighter aperture, and more video capabilities than the EF 8-15mm.

The Canon RF14mm F1.4 L VCM prime lens empowers professional photographers, and hybrid creators with Canon's brightest ultra-wide-angle interchangeable lens ever produced, an extremely compact and lightweight ultra-wide lens with incredible optical performance. Updating the legacy of the EF 14mm f/2.8L II USM, this lens provides ultra-wide angle views with a fast f/1.4 aperture and controlled distortion and rectilinear characteristics from the center to image. It's designed for pro still photographers capturing landscape, astro, and starscape imagery, as well as architectural and real estate shooters, and videographers and time-lapse creators.

Key features include:

Canon’s brightest ultra-wide-angle (14mm) interchangeable lens for hybrid Photo / Video use.

Ultra-wide 14mm prime with f/1.4 aperture for outstanding low-light performance and background separation, brighter aperture than the EF 14mm f/2.8. Dual VCM (Voice Coil Motor) focusing for fast, precise autofocus in photo and video, with reduced focus breathing (3.0%, or 2.3% up to f/20).

Compact and light weight at 4.4” (L) x 3.0” (D) and just 1.27lbs, providing a similar size, weight and design complimenting the comprehensive F1.4 L-series lens series (RF20mm/24mm/35mm/50mm/85mm F1.4 L VCM lenses).

Amazing optics for high image quality and sharp rendering of point light sources with Canon’s first Fluorite element in an ultra-wide-angle lens, and featuring BR Optics, 1 UD lens, and 3 GMo aspheric lenses, plus Sub-wavelength coating in 1 location and Air Sphere coating in 2 for minimized ghosting.

11-blade aperture for smooth, circular bokeh.

Iris ring compatible with EOS R1, EOS R5 Mark II, and EOS R6 Mark III cameras; plus Lens Function button and Control Ring.

Pricing and Availability

The Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and RF14mm F1.4 L VCM prime lens are currently expected to be available by the end of February 2026, for estimated retail prices of $2,299.99 and $3,199.99 respectively⁴. For more information about Canon's latest innovations and products, please visit canon.ca.

1. As of February 3, 2026 according to Canon data
2. As of August 23, 2010 according to Canon data
3. Among full-frame lenses manufactured by Canon with a focal length wider than 20mm
4. Specifications, availability and prices are subject to change without notice.

InFocus Photo Exhibit Explores “The Space Between”

2026-01-22T13:40:23-06:00

As Edmontonians, I don’t have to tell you how uniquely spoiled we are to have such a passionate and dedicated arts community. Our little city punches far above its weight when it comes to presenting and sharing inspiring local and international art. It’s a great place for a camera store like ours to have a home base, where we can support amazing events like the upcoming InFocus Photo Exhibit.

Now in its 12th year, InFocus Photo invites photographers from across the globe to explore unique artistic themes in photography. This year’s theme is “The Space Between,” that challeged photographers to celebrate the hidden threads that bind us all together. The InFocus Photo website explains:

The photographs in this exhibition challenge, question, and illuminate the liminal: the emotional gaps, the silent pauses, the overlooked details, and the beauty that exists in uncertainty and temporality. The photographs are expansive and contemplative, leaning towards those things that can’t be explained, only felt. This multi-venue exhibition presents visual poetry.

The exhibit runs from February 2nd to April 30th at three venues in Edmonton and Stony Plain. There are also two free events you won’t want to miss! There will be an Opening Party at Wild Skies Gallery in the Renaissance Edmonton Airport Hotel on the evening of February 3rd (7-9pm) and an Open House at Stony Plain’s Red Brick Common on February 7th (1-3pm).

Visit infocusphoto.ca for all the details. We highly recommend checking out this amazing collection of inspired photography.

» Visit the InFocus Photo Exhibit Website

Exhibit & Event Dates

Exhibit Run | February 2nd - April 30

Wild Skies Art Gallery
Red Brick Common Public Art Gallery
Town of Stony Plain Office

Opening Party | February 3rd, 3 - 9 PM

Wild Skies Gallery Renaissance Edmonton Airport Hotel
Curator talk and award presentation at 7:30 PM

Open House | February 7th, 1 - 3 PM

Red Brick Common, 5411 – 51 Street, Stony Plain

Ricoh's GR IV Gets a Look in Monochrome

2026-01-14T16:00:00-06:00

The wildly popular GR IV now comes in black and white, and we’re not simply talking about the body! No, from the inside out, the Ricoh GR IV Monochrome is a fully monochrome-dedicated compact camera designed to deliver rich black-and-white photos as timeless as those captured on film. Let’s run down the highlights of this afternoon’s announcement.

» Pre-order the Ricoh GR IV Monochrome

Each pixel of the GR IV Monochrome’s image sensor is dedicated to brightness data. Unlike a standard sensor that must filter light for red, green and blue, and interpolate that data to generate a colour value, the newly designed APS-C-sized sensor skips all that to produce an evocative monochrome image rich in tonal gradation. The sample image below shows off just how striking the images from the GR IV Monochrome can be.

Sample images courtesy Ricoh

To help users achieve the look they are chasing, Ricoh has developed two Image Control options for the GR IV Monochrome. “Solid” deploys a hard tonal curve for a crisp, clean look with vivid edge clarity. “Grainy,” on the other hand, creates an image similar to a silver-halide print, keeping highlights in check while preserving shadow detail and producing grain that's easily visible even when displayed on your phone.

Finally, Ricoh has included a red filter that can be activated with the press of a button. With only red wavelengths hitting the image sensor, you can achieve wonderfully contrasty skylines and isolate red subjects with brilliant clarity.

Other Features

28mm (35mm equiv.) F2.8 lens.
25.74 Monochrome CMOS APS-C image sensor.
ISO160 to ISO 409600 sensitivity range.
5-axis sensor-shift Shake Reduction (SR).
Image sensor dust removal using ultrasonic vibrations.
AA Filter Simulator: Moiré reduction using SR unit.
Electronic shutter enabling high-speed shooting up to 1/16000 second.

The Ricoh GR IV Monochrome is available for pre-order now at McBain, retailing for $2,499.99. Expected arrival is February 2026.

Master Photo Editing Apps with Award Winning Photographers Lucy Sager & Evan Will

2026-01-13T11:08:53-06:00

This January, McBain will be hosting three tremendous opportunities to develop your skills in two of the most popular and powerful photo editing studios, Adobe Lightroom and Capture One. We’re very excited to have award-winning photographers Lucy Sager and Evan Will on board to help you not only understand the software's workflow, but also how to get the results you want from it.

» Visit McBain's Events Page for Tickets

Photo by Lucy Sager

Starting with Intro to Lightroom on Saturday, January 17th, Lucy will take you through essentials like colour theory and grading, masking, profiles and presets and saving files. You will also learn how to crop for maximum impact, remove distractions from the scene, and paint with light.

We had the opportunity to sit down with Lucy at our last Brews & Cameras event, where she regaled us with many fascinating tales from her life and travels in photography. A strong communicator and storyteller, the opportunity to learn from her vast experience is not something you want to miss.

Join Lucy at the McBain Creator Classroom for this full-day workshop; tickets are just $179.99.

Speaking of experienced photographers, Evan Will returns to the McBain Creator Classroom for not one but two Capture One courses. Intro to Capture One: Editing Like a Pro will introduce you to Capture One’s layout and workflow before moving on to colour correction, retouching, and output. Next, sign up for Advanced Capture One: Mastering Professional Editing, where Evan guides you through advanced colour grading, luminosity masking, layered editing, building customer styles and LUTs, and tethered shooting techniques.

Intro to Capture One takes place Tuesday night, January 27th, with Advanced Capture One happening two nights later on January 29th. The classes are $89.99 each. If you’re interested in taking both, we are offering an Intro and Advanced Capture One bundle for only $169.99.

These classes are coming up quick, so be sure to sign up today!

Photo by Evan Will

A New Versatile Z Series Companion: The Nikon NIKKOR Z 24-105mm f/4-7.1

2026-01-07T10:59:29-06:00

We are days into a brand-new year, and Nikon is already dropping new gear! This morning, the company announced the NIKKOR Z 24-105mm f/4-7.1 lens, a versatile, budget-conscious companion for your Z series full-frame camera.

Lightweight at just 350g with a focal range suitable for a wide range of subjects, it is designed to be your everyday lens. It features a quick, quiet stepping motor (STM) that delivers smooth autofocus for still and video recording. It is also equipped with a control ring that can be customized to adjust focus, aperture, exposure compensation or ISO sensitivity.

Nikon says the lens will be available in mid-January 2026, priced at a friendly $679.99.

» Pre-order the Nikon NIKKOR Z 24-105mm f/4-7.1 Lens

Read Nikon’s press release below:

NIKON RELEASES THE NIKKOR Z 24-105MM F/4-7.1: A VERSATILE AND LIGHTWEIGHT 4.4X ZOOM LENS THAT ELEVATES EVERYDAY CAPTURE

An Affordable Zoom for Everyday Photo and Video

MISSISSAUGA, ON - Nikon Canada Inc. has announced the versatile NIKKOR Z 24-105mm f/4-7.1 standard zoom lens for Nikon FX-format /full-frame mirrorless cameras. This new lens features a broad 24-105mm wide-angle to medium-telephoto focal range, making it simple to capture all kinds of scenes and subjects, from expansive landscapes, distant landmarks, food, friends, street snapshots, travel and more.This highly versatile and compact lens is easy to carry all day for any excursion, with a weight of only 12.4 oz / 350 g. It features a minimum focus distance of just 0.2 m at the wide-angle end and 0.28 m at the telephoto end, so users can achieve attractively blurred backgrounds, with closeup shooting for impressive rendering that highlights the primary subject.
Features of the NIKKOR Z 24-105mm f/4-7.1

The versatile wide-angle 24mm to medium telephoto 105mm range of focal lengths is optimal for a wide range of scenes and subjects.

Lightweight design of only 12.4 oz / 350 g is comfortable to use all day.

The short minimum focus distances of 7.9 in. / 0.2 m at the wide-angle end and 11 in. / 0.28 m at the telephoto end, combined with a maximum reproduction ratio of 0.5× (at focal lengths of 70mm to 105mm), facilitate close-up shooting.

Use of a stepping motor (STM) ensures fast and quiet autofocusing for smooth video recording.

Zoom capability can be expanded to the equivalent of a maximum 210mm range of focal lengths, without sacrificing resolution, using the Hi-Res Zoom1 feature of select Nikon cameras2.

Equipped with a customizable control ring to which focus (M/A), aperture, exposure compensation, or ISO sensitivity can be assigned.

Designed with consideration of dust and drip-resistance.3

Price and Availability

The NIKKOR Z 24-105mm f/4-7.1 lens will be available in mid-January 2026 for a manufacturer suggested retail price of $679.95* MSRP.For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit www.nikon.ca

*1. Some features may not be accessible or may have limited functionality when using High-Res Zoom.
*2. When used with the Z9, Z8, Z6III, Z5II, Zf, Z50II, or ZR. The angle of view is equivalent to that of the 36-315mm lens in FX/35mm [135] format when used with the Z50II (as of January 7, 2026).
*3 Thorough dust and drip resistance is not guaranteed under all conditions or in all situations. For further information, please contact Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.
*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

McBain & Fujifilm X-mas Giveaway

2025-12-16T15:51:10-06:00

The holidays are full of heartwarming moments, so McBain and our good friends at Fujifilm are teaming up to help you uniquely capture every single one! From now until December 23rd, enter our X-mas Giveaway Draw for your chance to win one of two fantastic Fujifilm cameras that will add another level of merriment to your Christmas festivities.

The grand prize is one of our favourite little cameras of the year: the Fujifilm X half camera ($999.99 value). This charming film-inspired digital compact will instantly take you back to the days of patient, deliberate photography with a suite of amazing film simulations and the ability to create fun side-by-side images.

But that’s not all. No, we’ll be making a second draw for our “Bronze” Prize, a Fujifilm Instax Mini LiPlay Hybrid Instant Camera in Deep Bronze ($229.99 value). Capture, preview and print all in one stylish little device – perfect for instant sharing!

Entering the draw is quick and easy, no purchase necessary! Simply fill out the form below for your chance to win. The lucky winners will be selected by random draw at 1 PM on Tuesday, December 23rd. Good luck!

Sorry, the entry period for this contest has ended.

Sony Electronics Launches Alpha 7 V And FE 28-70mm f/3.5-5.6 OSS II

2025-12-02T10:19:16-06:00

Guest Post by Sony Alpha Universe

SAN DIEGO. Dec. 2, 2025 – Sony Electronics introduces the Alpha 7 V (ILCE-7M5), the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up, powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective megapixels. The new image processing engine BIONZ XR2™¹ incorporates the AI processing unit functions of the latest Alpha^TM series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition² AF (Auto-Focus) to Real-time Tracking³, speed, stable color accuracy, still capture, and video versatility.

Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II (SEL28702), a Full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

» Pre-order the Sony Alpha 7 V - $3699.99

» Pre-order the Sony Alpha 7 V & FE 28-70mm OSS II Kit - $3899.99

“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By evolving autofocus intelligence, color science, and system responsiveness, we’re enriching our expanding lineup with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”

AI-Powered Performance Boosts

The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement⁴ in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0⁵.

High-resolution RAW processing is now supported through Imaging Edge Desktop application⁶ for unparalleled post-production flexibility.

No compromise High-speed Continuous Shooting

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster⁷ readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.

Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps⁸ with AF/AE tracking⁹ ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.

The Pre-Capture function¹⁰, which can record up to one second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.

Outstanding Still Image Performance

Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range¹¹, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.

The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload.

Versatile Video Capabilities

Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording¹² available in full-frame mode and 4K 120p¹³ recording in APS-C /Super 35mm mode, delivering rich, detailed footage with exceptional flexibility in editing.

Full pixel readout without pixel binning enables highly detailed video recording, down to the finest details.

The image stabilization features Dynamic Active Mode¹⁴, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories.

The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.

New in-camera noise reduction and improved internal mic functionality¹⁵ ensures high-quality audio recording by reducing steady background noises, minimizing interference, and maintaining natural sound.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility¹⁶ for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility.

Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.

The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom.

A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built For Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life¹⁷ even further, while improved thermal management supports extended¹⁸ 4K recording with uncompromised quality, approximately 630 shots when using the viewfinder, per CIPA standards.

FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens

Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting¹⁹ capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking²⁰, continuous shooting, seamless body-lens coordinated image stabilization, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.

Social Responsibility

Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The Sony Group's manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony's proprietary environmentally friendly Original Blended Material²¹ instead of plastic²².

Pricing And Availability

The Alpha 7 V body is available for pre-order now for $3699.99 CAD and is expected to arrive by the end of December 2025. The Alpha 7 V with SEL2870-kit will be available in February 2026 for $3899.99 CAD.

The Alpha 7 V product video can be viewed here: https://youtu.be/x_hlDW5kmyc

Notes

¹Bionz XR Two.
²Available subject settings are: AUTO, Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases.
³[Tracking] in the menu.
⁴The 30% improvement is a value from Sony's internal measurement comparing the eye recognition performance for human eye with the real-time Eye AF of the Alpha 7 IV.
⁵AF-S, ISO 100 equivalent, F2.0 lens.
⁶The latest version of Imaging Edge Desktop is required. Download Creators' Cloud Web page. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
⁷Compared to the Alpha 7 IV. Based on Sony measurement conditions.
⁸When using the electronic shutter. [Hi+] continuous shooting mode. A software update may be required for some lenses. See Sony’s support web page for information on compatible lenses
⁹When using electronic shutter, based on Sony measurement conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the attached lens. For details, please check the lens compatibility information support page.
¹⁰Still image shooting only.
¹¹Applicable only in mechanical shutter mode.
¹²When [4K angle of view Priority] is ON.
¹³When [4K Angle of View Priority] is ON.
¹⁴Angle of view is reduced more than in Active Mode. Clear Image Zoom is not available when using Dynamic active Mode. Maximum ISO sensitivity is ISO25600.
¹⁵The effectiveness of reducing lens power zoom noise varies depending on the type of lens used. Even with the setting turned on, it may take some time for the noise reduction function to take effect.
¹⁶5 GHz/6 GHz communication may be restricted in some countries and regions. Requires compatible wireless network.
¹⁷Actual performance varies based on settings, environmental conditions, and usage.
¹⁸4K recording time @ 25 deg is approximately 90 min; 4K recording time @40deg is approximately 60 min.
¹⁹Up to 30 fps AE/AF tracking.
²⁰For compatible cameras, please refer to the support information.
²¹Paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.
²²Excluding materials used in coatings and adhesives.

A Day in the Life of a Portrait Photographer — Powered by the Sony A7RV

2025-11-19T16:56:10-06:00

Guest blog by Nam Vo courtesy of Sony Canada

As a portrait and family photographer, my days move fast. Most of my shoots happen during the holiday season when families, couples, and clients want to capture memories they can hold onto forever. I need a camera setup that keeps up with real moments, shifting light, and people who aren’t standing still for long.

This year, the Sony Alpha 7RV and the new 50–150mm f/2 G Master lens became my go-to pairing. After a full day of shooting, it became clear why this setup checks every box for the work I do.

Unmatched Image Quality

Holiday portraits rely on detail and dynamic range. The 61-megapixel full-frame sensor delivers incredibly sharp files with plenty of flexibility for cropping, printing, and color grading. Even in challenging light, the camera’s advanced processing preserves texture and reduces noise without losing the natural look of the image.

Autofocus I Can Trust

Working with families means working with movement. Kids laugh, run, and react quickly, and the Real-time Eye AF locks onto subjects with impressive accuracy. Whether I’m shooting an outdoor couple session or a busy studio family portrait, I know the expressions I want remain perfectly sharp.

Low-Light and Holiday Vibes

Holiday shoots often involve warm studio lighting, Christmas tree setups, and scenes full of ambient glow. This camera handles these low-light environments beautifully. The colors stay rich, skin tones stay clean, and the files remain detailed even at higher ISOs.

Strong Video Performance

My workflow blends photo and video. It captures 4K footage with 10-bit color, giving me the flexibility to create cohesive visual stories without switching gear. On busy shoot days, that efficiency matters.

The Lens That Ties It All Together

The 50–150mm f/2 G Master is the perfect portrait range. It gives me versatility for full-body portraits at 50mm and intimate compressed shots at 150mm, all with the speed, sharpness, and background separation I love. With this lens, I rarely need to swap mid-session. That keeps the flow smooth for both me and my clients.

The Setup That Does It All

After a full day of sessions, from outdoor portraits to studio families to cozy holiday setups, the A7RV and 50–150mm f/2 G Master consistently delivered everything I needed as a portrait working photographer.

For my workflow and the pace I move, this might just be the camera setup that truly does it all.

New At McBain: ECN-2 Film Processing – The Cinematic Look Reimagined

2025-11-06T14:12:55-06:00

If you didn’t need another reason to love film, listen up — because some freshly developed news just came in, and the gold standard of cinematic storytelling has now arrived at McBain.

If you’ve ever dreamed of giving your still photos that movie magic look, this is it: McBain is now offering ECN-2 film processing - the same process used to develop motion picture film stock like Kodak Vision 3.

What makes ECN-2 so special? It’s all about the aesthetic. This process delivers incredibly fine-grain, stunning detail, and a wide dynamic range that captures light with a softness and subtlety reminiscent of the silver screen. ECN-2 film is known for its muted tones and neutral contrast, giving photographers incredible flexibility to craft their own cinematic colour grade in post.

And sure, it’s a bit more complex than your standard C-41 roll as it requires a special remjet removal step and careful handling – but that’s precisely why it’s unique. The result renders images with rich character, depth and an unmistakable cinematic feel.

As with all processes, there will be pros and cons, but we’ve highlighted them below for you to compare:

Why you’ll love it:

Cinematic Look: Delivers the signature movie-style aesthetic with soft contrast and subtle colour tones.
Exceptional Quality: Fine grain, high resolution, and excellent dynamic range for stunning detail.
Creative Flexibility: Neutral base ideal for colour grading and creative editing.
Cost-Effective Film Options: Motion picture film stocks are often more affordable and easier to find than C-41 films.
Indoor-Friendly: Many ECN-2 films are tungsten-balanced for accurate colour under artificial light.
Built to Last: Properly stored ECN-2 negatives can remain stable for over a century.

A couple cautionary notes:

Extra Post-Work: Negatives are designed for motion picture grading, so scans often need more colour correction.
Unforgiving of Errors: Mistakes in exposure or processing can lead to colour shifts and lost detail.

Why McBain Is Excited

At McBain, we love seeing creativity evolve – and ECN-2 processing opens the door to a whole new visual language for photographers. Creativity doesn’t stop where convention does, and whether you’re a filmmaker dabbling in stills or a photographer chasing that timeless film aesthetic, our team is here to help bring your vision to life – one frame at a time.

» Explore McBain's Film Processing Services

Meet the Canon EOS R6 III and RF 45mm F1.2

2025-11-06T11:27:44-06:00

The long-rumoured Canon EOS R6 III is rumour no more! Early this morning, Canon Canada announced the latest iteration of its popular enthusiast-level full-frame camera, bringing a suite of serious upgrades for photographers of all disciplines. Joining the R6 III will be a new RF 45mm F1.2 prime lens at an incredibly tempting price point. Let's dive into all the details.

Canon EOS R6 III

Featuring the same 32.5MP CMOS Image Sensor as Canon's latest C50 cinema camera, the EOS R6 III gets a 34% bump in resolution over its predecessor—more pixels to play with means more cropping flexibility and larger print resolutions for all your shots. And you'll be taking a lot, with continuous shooting up to a blazing 40 frames per second. The R6 III also supports pre-continuous shooting, capturing 20 fps before the shutter is fully depressed, ensuring your camera is reacting before your subject does.

The EOS R6 III is also positioned as a video powerhouse. The aforementioned cinema sensor can produce 7K recording up to 60p (Canon Cinema Raw Lite), oversampled 4K <60p, 4K 120p, and maximum recording flexibility with 3:2 Open Gate recording up to 30p. Canon has also made a quality-of-life upgrade to the menu system, making selecting your desired video resolution much more intuitive.

There have also been updates to the ports; gone is the mini-HDMI port, replaced with a standard full-sized connection. The dual card slot now supports one UHS-II SD card and a CFExpress card, providing the speed and capacity needed to record Canon Cinema Raw video.

Other highlights include:

Dual Pixel CMOS AF II with People, Animal, Vehicle detection, and Register People Priority.
14 Colour Filters.
8.5EV Built-in image stabilization.
Canon Log 2 video with up to 15+ stops of dynamic range.
Versatility for Slow-Mo video or Fast Motion Time-Lapse.
Ability to apply a Look file (LUT) in-camera.
Transfer LUTs via Camera Connect app.
New Red tally lamp.
Natural 3.69m dot EVF with OVF View Assist.
3.0" Vari-Angle LCD Screen.

Overall, the EOS R6 Mark III promises to be a significant upgrade over the R6 II, while retaining a familiar weather-sealed form factor. The camera is expected to arrive in late November, starting at $3499.99.

Pre-Order Bonus - Get $500 Cashback!

From now until January 8, 2026, purchase a Canon EOS R6 Mark III body or kit and pair it with an eligible RF L series lens to receive a $500 pre-order cashback bonus from Canon.

» Pre-order the Canon EOS R6 III

Canon RF 45mm F1.2 STM Lens

The photography giant also dropped a new wide-aperture prime lens on us that is both unique in focal length and price. Canon is very excited about this lens and its expressive potential. Here are the highlights:

Standard 45mm prime lens with an f/1.2 aperture.
Large-diameter mount and short back focus, combined with digital distortion correction, result in a compact and reasonably priced f/1.2 large-diameter lens.
Bokeh, enabled by a large-diameter lens, allows users to create images with a three-dimensional look, isolating subjects from the background.
An aperture of f/1.2 allows for faster shutter speeds in darker situations.
Effective placement of one PMo aspheric lens reduces aberrations (a first for Canon in a f/1.2 lens).
Gear-type STM technology with a magnetic detection system enables a significantly smaller and lighter system.
The 45mm focal length is closer to human vision, providing more natural angles of view and perspective.
A dedicated control ring lets you customize the adjustment of various functions.

The RF 45mm F1.2 STM Lens is expected to arrive in December for just $569.99.

» Pre-order the Canon RF 45mm F1.2 STM Lens

Chasing Light: Meet the FUJIFILM X-T30 III + XC13-33mm Lens

2025-10-23T10:32:34-05:00

As fleeting as the crisp air and golden hues in our river valley, so are the memories that accompany them. Capturing them best is what the Fujifilm X-T30 lives for, blending timeless design with intuitive control, it feels as natural in your hands as it does slung over your shoulder on a Fall getaway. Autumn may be short and sweet, but it can invite you to create memories that the Fujifilm X-T30 will help you cherish long after the leaves have fallen.

» Pre-order the Fujifilm X-T30 III

FUJIFILM X-T30 III

Everyday Ease Meets Creative Freedom
The X-T30 III was designed with simplicity at its core – a single switch activates Intelligent Auto Mode, letting the camera handle focus, exposure, and scene recognition while you stay immersed in the moment. No fussing through menus - just pure, uninterrupted creativity.

When inspiration strikes, manual controls and analog-style dials are right at your fingertips. From the satisfying click of the shutter to the tactile feel of its compact body, the X-T30 III gives you breathing room to create on the fly while giving you confidence to grow your craft– and keeps you packing light, weighing in at only 329 grams!

At the same time, its AI-powered autofocus smoothly tracks people, pets, and motion —keeping your fast-moving moments sharp and tactile.

For those who crave a camera that moves as fluidly as inspiration strikes, the FUJIFILM X-T30 III captures that spirit perfectly.

Dial in Your Signature Look
Few things define Fujifilm quite like its colour science. True to Fujifilm’s legacy, the X-T30 III puts colour storytelling front and centre. With 20-built-in Film Simulations, every photo becomes a canvas for expression with a refined palette of simulations that turn every frame into a mood.

For more customizations, create your very own Film Simluation “recipes” – a hint of warmth, a touch more grain – and save them to the dial for instant recall. The result is a camera that remembers your style, just as an artist remembers their brushstrokes. It’s not about filters – it’s about feeling.

XC13-33mm F3.5-6.3 OIS Lens

When paired with the X-T30 III, this wide-angle lens becomes a gateway to new perspectives, inviting you to frame sweeping landscapes, tight portraits, or quiet in-between moments with equal grace.

The Lens that Sees the Whole Story
With Optical Image Stabilization, handheld shots stay steady and sharp even when the light fades. And because it focuses as close as 20cm, it encourages you to get near to notice details others might overlook: the texture of bark, the frost on glass, and the soft breath of your dog in the morning chill.

Similar to a 20mm lens in traditional photography, this lens enables you to capture more in every frame, making it perfect for those in-between moments when you’re taking it all in.

It’s your Season to Explore
This Fall, we encourage you to actually let your eyes wander. Notice the reflections, the laughter, and the texture of a world slowing down for winter.

The FUJIFILM X-T30 II with XC13-33mm F 3.5-6.3 lens is more than just a new tool - it’s an invitation to see with curiosity, intention, and heart.

» Pre-order the XC13-33mm F3.5-6.3 OIS Lens

Photo by Dong Yuan

Photo by Elke Vogelsang

Photo by Elisa Waves

Photo by Jess Ellis

Photo by Patrick Kasingsing

Photo by Jon Kerrin

McBain Blog

Trade In Your Gear with McBain at Image Wonderland Calgary

Sony Goes Long Without the Heavy Lift: Meet the New FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS

Key Features

FE 400mm F4.5 GM OSS

FE 600mm F6.3 GM OSS

OM SYSTEM PEN: A Camera Made to Be Taken Everywhere

Straight from the Camera

Key Features

Ready to Grow with You

Final Thoughts

Sigma Welcomes Fall with Two New Full-Frame Lens Options

RICOH GR IVx in Development!

Meet the RX10 V – Sony Debutes Fifth Gen All-in-One Super Zoom

Sony Electronics Introduces RX10 V – The Fifth Generation of the All-in-One Super Zoom Camera for Travel, Wildlife, and Sports Photography

AI-powered Real-time Recognition AF and High-speed Performance with a 24-600mm1 Zoom.

RX10 V Key Features

Wide-angle to super-telephoto image quality in one camera

AI-powered subject recognition and high-speed performance

Video features

Handling and reliability

Canon Reveals New EOS R6 V Full-frame Video Focused Camera and RF20-50mm F4 L IS USM PZ Lens.

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens Empowering Creators to Achieve Maximum Creative Expression in Motion

Zooming In on Creativity

Accessories Designed for Flexibility

Pricing and Availability

About Canon Canada Inc.

Sony Unveils The FE 100-400mm F4.5 G Master OSS

Sony Electronics Unveils The FE 100-400mm F4.5 G Master OSS

Autofocus That Keeps Pace With The Action

Lightweight Build, Exceptional Mobility

Professional-Grade Control & Reliability

Pricing & Availability

Sony Accelerates High-Resolution Photography With The Alpha 7R VI

Key Features

Who Is This For?

Final Thoughts

Panasonic Announces The LUMIX L10 Fixed Lens Camera

The DJI Lito Series: Fly Safe and Shoot Easy

Things in Common:

The Real Differences:

Camera & Image Quality

Lito 1:

X1:

Flight Intelligence & Tracking

Lito 1:

X1:

Speed & Responsiveness

Lito 1:

X1:

Take-Away

The World in Your Pocket - The DJI Osmo Pocket 4

1. Superior Image Quality

2. Intelligent Recording

3. Enhanced & Fun User Interface

Final Thoughts

Tamron 35-100mm F2.8 + TAMRON-LINK: A Smarter Hybrid Workflow

Practical Telephoto Zoom

Built for Hybrid Creators

Introducing TAMRON-LINK (Model TL-01)

Canon Winter Cashback Event

Get up to $125 in Savings on Select RF Lenses

How it Works

Eligible Products

Canon Launches Two World Class Ultra-Wide Lenses: Meet the RF7-14mm Fisheye and RF14mm F1.4 L

Canon Continues Wide Angle Optical Excellence with Launch of RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens and RF14mm F1.4 L VCM Prime Lens

Key features include:

Key features include:

Pricing and Availability

InFocus Photo Exhibit Explores “The Space Between”

Exhibit & Event Dates

Exhibit Run | February 2nd - April 30

Opening Party | February 3rd, 3 - 9 PM

Open House | February 7th, 1 - 3 PM

Ricoh's GR IV Gets a Look in Monochrome

Other Features

Master Photo Editing Apps with Award Winning Photographers Lucy Sager & Evan Will

A New Versatile Z Series Companion: The Nikon NIKKOR Z 24-105mm f/4-7.1

NIKON RELEASES THE NIKKOR Z 24-105MM F/4-7.1: A VERSATILE AND LIGHTWEIGHT 4.4X ZOOM LENS THAT ELEVATES EVERYDAY CAPTURE

An Affordable Zoom for Everyday Photo and Video

AI-powered Real-time Recognition AF and High-speed Performance with a 24-600mm¹ Zoom.