McBain Blog

Canon Reveals New EOS R6 V Full-frame Video Focused Camera and RF20-50mm F4 L IS USM PZ Lens.

Wed, 13 May 2026 15:49:28 -0500

Today Canon announced the Canon EOS R6 V, which marks a clear step forward in Canon’s growing video-first ecosystem, pairing a high-resolution full-frame sensor with purpose-built filmmaking tools in a compact, creator-friendly body. Thoughtfully designed with modern content workflows in mind, it blends strong video specs—like 7K recording, open-gate capture, and advanced autofocus—with usability features, such as internal cooling, vertical shooting support, and enhanced stabilization.

Paired with the new RF20–50mm F4 L IS USM PZ, Canon’s first L-series lens with integrated power zoom, the system emphasizes smooth, controlled shooting for handheld and gimbal work. Altogether, this release signals Canon’s continued focus on creators who need reliable, flexible tools that can move easily between solo production, social video, and more involved filmmaking projects.

What will make this setup stand out for our customers his how naturally it fits into real-world shooting. The power zoom allows for smooth, precise focal transitions, something that is often difficult to achieve without dedicated cinema equipment. The camera's stabilization and cooling support longer, more consistent shooting sessions.

Pre-Order Canon EOS R6 V Here »
Pre-Order Canon RF 20-50mm F4 L IS USM PZ Here »

For the full press release, check out Canon's Press Release below:

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens Empowering Creators to Achieve Maximum Creative Expression in Motion

BRAMPTON, Ontario (May 13, 2026) – Canon Canada Inc. a leader in digital imaging solutions, today announced the launch of the new full-frame EOS R6 V camera, the RF20-50mm F4 L IS USM PZ lens and accessories designed to empower the content creators and advanced videographers of today who seek flexibility, portability and high-end video performance in one powerful package. The EOS V-series lineup from Canon answers this call and delivers advanced video tools in a streamlined, creator-friendly system designed to let creativity soar.

Key features include:

32.5MP full-frame CMOS sensor, 4K up to 60p oversampled recording, and uncropped 4K 120p to deliver high-quality slow motion.

Advanced AF tracking optimized for video shooting, smooth autofocus performance for video, and in-body image stabilization for handheld shooting.

Enhanced operability and reliability, including a compact, flat body design with reduced profile, vertical shooting support with dedicated vertical tripod mount, and integrated zoom lever and tally lamp.

Internal cooling fan helping to enable extended shooting times.

Zooming In on Creativity

Every filmmaker toolkit needs a standout zoom lens, and the new RF20-50mm F4 L IS USM PZ zoom lens is an outstanding option. This full-frame compatible L-Series, RF mount lens is Canon’s first L-series lens to feature built-in power zoom without the need for additional accessories. With a versatile 20mm to 50mm focal range, it provides ultra-wide angle views, and zooms through to a standard field of view – bringing subject details within reach. The lens enables high-quality video imagery, balancing lightweight agility with professional-level performance.

Key features include:

Built in power zoom, with the ability to switch between manual and power zoom functionality, all controlled from a single zoom ring.

Constant f/4 aperture across the zoom range, maintains consistent image brightness while zooming from the expansive view of the 20mm wide, to the detailed 50mm telephoto setting, providing versatility for video and photo shooting.

Internal optical zoom design, for a balanced center of gravity essential for gimbal use.

Compact, lightweight design supporting comfortable and long-duration handheld and gimbal video shooting.

Ability to remotely power zoom the lens using the Canon Camera Connect app1 or through the use of Canon wireless Bluetooth® enabled remotes such as BR-E2 and BR-E1.

Accessories Designed for Flexibility

To complement the EOS R6 V camera and RF20-50mm F4 L IS USM PZ lens, Canon is debuting a range of optional accessories tailored to modern content production, including:

BR-E2 Wireless Remote Control: The BR-E2 Wireless Remote Control is a next-generation Bluetooth® Low Energy remote supporting the new EOS R6 V camera as well as all other EOS cameras (excluding the EOS R100) or PowerShot cameras released from August 2022 onwards. Features include lever-operated zoom operations and exposure compensation, making it an ideal accessory for vlogging, livestreaming and solo shooting.

HG-200TBR Multi-Function Tripod Grip: Features a versatile combination tripod and hand grip that is designed for both horizontal and vertical formats and supports both video and still shooting. A movie record button and zoom and exposure compensation levers provides smooth and intuitive movie shooting. Included with the HG-200TBR Multi-Function Tripod Grip, is the BR-E2 Wireless Remote Control.

AD-M1 Macro Lite Adapter Set: A specialized accessory set designed for use with macro lenses and select standard lenses. The kit includes a mount ring, micro lite adapter and flash head mount, enabling enhanced close-up photography and creative lighting control.

Pricing and Availability

The Canon EOS R6 V camera body is expected to be available in late June for an estimated retail price of $3,199.992. The Canon RF20-50mm F4 L IS USM PZ lens is expected to be available in late June for an estimated retail price of $1,799.992.

The BR-E2 Wireless Remote Control, HG-200TBR Multi-Function Tripod Grip and AD-M1 Macro Lite Adapter Set are expected to be available in late June for an estimated retail price of $89.99, $199.99 and $299.99 respectively2.

For more information about Canon's latest innovations and products, please visit www.canon.ca.

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter (X), LinkedIn or Instagram using @CanonCanada.
1. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone iOS 12.0 or later, iPadOS 13.7 or later, iPod Touch 12.0 or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.7.30. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
2. Specifications, availability and prices are subject to change without notice.

Roadside Relics! April's Monthly Photo Contest Winner.

internet@mcbaincamera.com — Wed, 13 May 2026 15:45:09 -0500

From roadside relics to fleeting wildlife moments, April’s submissions remind us that the best photos often happen in the in-between.

Sony Unveils The FE 100-400mm F4.5 G Master OSS

Wed, 13 May 2026 15:08:41 -0500

Sony’s latest FE 100–400mm F4.5 G Master OSS refines one of its most versatile telephoto ranges with a clear focus on speed, consistency, and field usability. By introducing a constant F4.5 aperture, faster autofocus performance, and a more balanced internal zoom design, this updated lens is built to better support demanding scenarios like wildlife, sports, and photojournalism. It maintains the optical precision expected of the G Master line while improving responsiveness and handling for photographers who rely on long reach without sacrificing mobility.

Altogether, we expect the FE 100–400mm F4.5 G Master OSS to be a thoughtful update to a well-established workhorse. Rather than reinventing the category, Sony has focused on the areas that matter most in the field—faster autofocus, consistent exposure control, and improved balance when tracking moving subjects. For photographers who regularly work at longer focal lengths, it’s a refinement that prioritizes confidence and control where it counts.

The Sony FE 100-400mm F4.5 is available to pre-order today and is to hit store shelves in June 2026.

Pre-order the Sony FE 100-400mm F4.5 GM OSS

For full announcement details on check out Sony's Press Release below:

Sony Electronics Unveils The FE 100-400mm F4.5 G Master OSS

SAN DIEGO, May 13, 2026 — Sony Electronics Inc. introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame AlphaTM E-mount cameras. Covering a 100-400mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster^1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

"Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc.

Uncompromising G Master Optics

Resolves fine detail across the full 100-400mm zoom range, even wide open at F4.5

Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range

Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions

11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh

Constant F4.5 maximum aperture eliminates exposure shifts while zooming

Compatible with optional teleconverters³ for focal lengths up to 800 mm or 1,200 mm in APS-C mode⁴

Autofocus That Keeps Pace With The Action

Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster^1,2 with approximately 50% improved subject tracking²

Fully compatible with Alpha 9 III continuous shooting at up to 120 fps⁵ with AF/AE tracking

Lightweight Build, Exceptional Mobility

Combining the latest optical design, mechanical engineering with lightweight yet robust magnesium alloy barrel components, and high-efficiency, high-thrust XD Linear Motors, the lens achieves a lightweight and robust body at approximately 65 oz. (1,840g)

Inner-zoom design maintains constant length and stable center of gravity throughout the zoom range for precise framing adjustments without shifting balance

Professional-Grade Control & Reliability

Built-in stabilization supports Active Mode and coordinates internal stabilization control on compatible bodies

Supports the camera body's breathing compensation6, correcting angle-of-view shifts during focus adjustments in video recording

Four focus hold buttons⁷ and a dedicated function ring for intuitive, personalized operation in the field

Dust and moisture resistant design⁸ with fluorine front-element coating maintains reliable performance in challenging conditions

Pricing & Availability

The FE 100-400mm F4.5 GM OSS will be available in June 2026 for approximately $5,599.99 CAD. It will be sold directly through Sony and various Sony authorized dealers throughout North America.

1. Compared to the FE 100-400 mm F4.5-5.6 GM OSS.
2. When mounted on the Alpha 9 III. Compared to the FE 100-400 mm F4.5-5.6 GM OSS. Based on Sony test conditions.
3. Compatible with 1.4x Teleconverter (SEL14TC) and 2x Teleconverter (SEL20TC).
4. With 2x Teleconverter (SEL20TC) attached.
5. Based on Sony test conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the lens attached. Please check the lens compatibility information support page for details.
6. Please refer to support information for compatible cameras. When this function is set to [On], angle of view and image quality may change slightly. Depending on the lens, compensation may not be fully effective even when this function is set to [On].
7. Assignable functions vary depending on the camera used. Please refer to support information for compatible cameras for details.
8. The lens is designed with dust and moisture resistance in mind but is not completely sealed against dust or water droplets.

Sony Accelerates High-Resolution Photography With The Alpha 7R VI

Wed, 13 May 2026 14:04:45 -0500

For the first time, Sony’s R-series delivers both extreme detail and real speed. Meet the a7R VI—66.8MP, 30fps blackout-free shooting, and smarter AI autofocus.

Panasonic Announces The LUMIX L10 Fixed Lens Camera

Tue, 12 May 2026 11:01:21 -0500

While both Canon and Sony have been teasing big announcements this week, Panasonic managed to beat them to the punch by dropping an intriguing new fixed-lens compact camera. Crafted with an elegant simplicity, the LUMIX L10 is focused on delivering an instinctive feel through intuitive controls so photographers can relax and enjoy the creative process.

The new compact will feature a LEICA DC VARIO-SUMMILUX 24-75mm F1.7-2.8 lens and a 20.4MP 4/3-type back-illuminated (BSI) CMOS image sensor, enabling expressive detail and beautiful bokeh. The LUMIX L10 will also include new Photo Styles, including L.Classic for soft tones and muted colours, and the warm amber highlights and contrast of L.ClassicGold.

» Pre-order the Panasonic LUMIX L10 today!

The LUMIX L10 is available for pre-order today, with units expected in stores late July 2026. Check out Panasonic’s full feature breakdown below:

Compact premium design with uncompromising image quality

Flat, compact body weighing approximately 508g / 1.12 lb¹, designed for everyday use while maintaining professional handling.
High-quality metal exterior with magnesium alloy front case, paired with a saffiano leather-textured finish for a modern yet classic look.
LEICA DC VARIO-SUMMILUX 24–75mm² F1.7–2.8 lens delivers rich depth, beautiful bokeh, and delicate gradation of light and shadow.
The camera is equipped with a 4/3-type back-illuminated (BSI) CMOS sensor and the latest-generation image processing engine. Its effective 20.4MP³ resolution delivers high resolution, rich tonal expression, and natural texture reproduction.
A multi-aspect sensor design enables shooting in 4:3, 3:2, or 16:9⁴, while maintaining a consistent angle of view—supporting intentional composition across different formats.
Highly immersive shooting experience with a 2.36-million-dot OLED viewfinder and 1.84-million-dot free-angle rear monitor, supporting both horizontal and vertical compositions.

Advanced imaging performance that captures decisive moments

High-speed, high-precision Phase Hybrid AF with 779 focus points for reliable subject tracking.
Advanced AI-based real-time recognition AF, supporting eyes, faces, bodies, animals, vehicles, and dynamic scenes such as urban sports.
High-speed burst shooting up to 30 fps with electronic shutter and approx. 11 fps with mechanical shutter, ideal for fast-moving subjects.
Reliable image stabilization and POWER O.I.S. support stable shooting in low light, night scenes, and close-ups.

Creative color expression and seamless workflow

REAL TIME LUT allows creators to load and apply custom LUTs in-camera while shooting.
Dedicated LUT button provides instant access to color settings for intuitive creative control.
Two new film-inspired Photo Styles are added L.Classic and L.ClassicGold.
Smartphone integration via the LUMIX Lab app, enabling high-speed transfer, RAW editing, Magic LUT (LUT generating feature using AI)⁵, and easy social media sharing.
Versatile video formats including MP4 (Lite) for quick social sharing.

1. The combined weight of the body, battery, SD memory card, and hot shoe cover. (excluding the body cap)
2. 35mm camera equivalent
3. Total sensor pixel count is 26.5 megapixel.
4. When the aspect ratio is set to 1:1, the left and right edges are cropped, resulting in a narrower angle of view.
5. Please use images that do not violate their license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.

The DJI Lito Series: Fly Safe and Shoot Easy

Wed, 06 May 2026 11:18:25 -0500

DJI’s new Lito Series makes aerial content easier than ever—but which model is right for you? We break down the real differences between the Lito 1 and X1 so you can choose with confidence.

Capture the Earth Without Costing It. Small Photography Shifts, Big Impact.

Wed, 22 Apr 2026 10:13:10 -0500

Photographers share a unique bond with nature. We see a lot of beauty, and as we honour Earth Day, we’re reminded that our cameras do more than capture landscapes – they help us advocate for them. Earth Day isn’t necessarily about perfection– but it is about awareness. It’s an invitation to move beyond the lens and consider how we give back to the environment that provides us with as much inspiration.

Below, we highlight 5 ways you can start making an impact in your craft:

1. Support Sustainable Gear

Every purchase sends a message when you choose which camera bag, accessory, or piece of equipment you welcome into your family. Buying accessories or camera bags made with recycled materials encourages companies to produce responsibly while also lowering the carbon footprint of your creative work.

There are a few names in the game that center their products around sustainable materials and practices. When shopping for camera accessories or bags, here are some environmentally conscious brands you’ll want to keep in mind:

LoweproLowpro explicitly states its environmental responsibility policy as part of its brand values. They launched a Green Line of camera bags, where products feature a green line logo to indicate their sustainability level, showing how much recycled or responsibly sourced material is in each product. They measure sustainability using standards like GRI 301-2, which tracks the percentage of recycled yarn in fabrics. They have also transitioned to PFC-free water-resistant coatings, reducing harmful chemicals in production. Some Lowepro bags are made with as much as 75% recycled materials including the packaging. They also use solution-dyeing processes that reduce water use by up to 80% compared with traditional dyeing.
Peak Design
Peak Design’s sustainability efforts are supported by several independent certifications and memberships, including the Certified B Corporation (meeting high standards of social and environmental performance). They have measurable targets to improve the sustainability of their products, with a projected 90% of their primary fabrics to come from recycled materials by 2027. Peak Design has taken rare steps to measure its entire carbon footprint and offset it since the company began. They actively fund and advocate for environmental and conservation causes through nonprofits such as The Conservation Alliance.
Urth
Urth gear is designed with sustainability in mind. Their backpacks are made with approximately 70% recycled materials (especially recycled nylon), which helps divert textiles from landfill without compromising durability. Tree planting is a core part of Urth’s sustainability strategy, where they plant one tree for every product sold – contributing to ecosystem restoration. Their strategy is to offset the carbon impact of production to create a net-positive effect on the environment. They also continuously search for low-impact materials, refining their designs to minimize material during production. Urth’s packaging avoids single-use plastics, using recycled materials instead. It’s a mission with purpose.

2. Recharge, Recycle Batteries

Between Cameras, flashes, and accessories, photographers go through a lot of
batteries – especially on long shoots. One of the easiest ways to make a small environmental impact is by taking care of your batteries. Here are a few tips to maximize your battery health:

Charge Before They Are Empty
Lithium-ion batteries last longer when they’re topped up before hitting 0%. Try recharging when your battery charge cycle is hovering around 20-30%
Avoid Overcharging
Leaving batteries plugged in overnight is occasionally okay, but consistently doing so can shorten their lifespan.
Rotate Multiple Batteries
Cycling through your batteries helps them wear evenly – and ensures you’re never caught without power.

And finally, when your battery reaches the end of its cycle, it’s important to be mindful of how you dispose of it. Many local recycling depots and electronics stores accept used batteries, keeping harmful materials out of landfills.

3. Print with Purpose

While photo printing isn’t free from enviromental impact, when done with intention and care, you can easily reduce clutter and waste. Here a few tips you can follow to keep your environmental footprint in check when printing:

Curate your Photos
Instead of letting thousands of images live unseen on hard drives
1. Curate and print your favourite
2. Choose quality over quantity
3. Use labs and materials that prioritize sustainable practices when possible
Look for Energy Star & EPeat Ratings
Many Canon printers (especially larger formats like imagePROGRAF) have ENERGY STAR and EPEAT Gold certifications - meaning they meet internationally recognized standards for energy efficiency and lower environmental impact.
Refillable Ink & Recycled Materials
Look for MegaTank/MAXIFY printers that use refillable ink tanks – a big sustainability benefit if you print often.
Canon Recycling Programs
Canon offers cartridge and hardware recycling programs to keep consumables and old devices out of landfills.
Choose your Paper wisely
Printing on FSC-certified, recycled, or sustainably sourced photo papers dramatically improves the environmental footprint of your prints.

A thoughtfully printed image is more likely to be treasured—and far less likely to be forgotten.

4. Rescue Your Film, Preserve Your Memories

Remember that film you dropped off for developing and/or scanning? It’s still in the dark about what’s next - literally. Every captured moment forsaken, abandoned to a life of eternal obscurity. Snapshots of your life- just vanished! Okay, maybe not that dramatic, but you would be shocked how many rolls of film get ghosted after being dropped off.

And while we’d love to hold onto every roll indefinitely, abandoned negatives must be binned after a certain period to keep our lab space running efficiently. We can only hold onto negatives for so long before we are required to dispose of them. Your negatives have gone through a long journey behind the scenes. Bringing them home is a small way to complete that story.

5. Sell, Trade-In, Trade-Up, or Donate

When we go buy new gear, we put so much research, discipline, and intention into making sure we stretch every last dollar, and we purchase in ways that align with our ethics. I wonder what the ripple effect would be if we were equally intentional about the gear we left behind. That camera sitting on the shelf? The lens you upgraded from last year? It’s sitting in a drawer or box that could fuel someone else’s creative journey! It’s time to give it a second life or ethically dispose of it.

Trade-In or Sell

McBain offers a really great Trade-In program that will give you a fair appraisal on so many pieces of equipment, you’d be reckless not to explore this. The program allows credit to be applied to future purchases on your account, while our Red Deer branch lets you explore a cash exchange option.

Recycle/Donate

Edmonton offers an array of Eco Stations and Electronic Depots to drop off old gear that is easily accessible within our city limits:

City of Edmonton Eco Stations:

Strathcona Eco Station: 5150-99 Street NW
Kennedale Eco Station: 5355 127 Avenue NW
Ambleside Eco Station: 14710 Ellerslie Road SW
Coronation Eco Station: 11440 143 Street

Specialized Electronic Recyclers:

Electronic Recycling Association (ERA): Accept old, broken, or working cameras, focusing on refurbishing for community donation, or safe recycling
Find Retail + Donation Centre: Partners with eCycle Solutions to accept various electronic devices
Quantum Lifecycle Partners: focusing on secure data destruction and component recover

Retail Drop-Offs:

London Drugs: Frequently part of the Electronic Recycling Association network. They offer in-store drop-offs for small electronics, including cameras, under their waste reduction program
Staples: Often have electronics recycling bins near the entrance for cameras and small peripherals.

Donate:

Rare Earth Outreach: Accepts donated cameras to deliver Photography Programming for groups with limited access to equipment.
More Than a Fad Thrift Store: a local thrift store accepting donations to support community initiatives.
Bissell Thrift Shop: Accepts cameras and other household items to support community services.
Edmonton Photographic Historic Society: Accepts vintage or historic camera donations.
Inclusion Alberta: Camera Donations and funds are used to directly support children and adults with developmental disabilities and their families.
Find.: Will accept Antiques & collectibles for gear. A social enterprise providing furnishings free of charge to individuals & families that are newly rehoused.

Our Final Thought

Photography is all about preserving what matters—moments, people, places.

Earth Day is a reminder that the world we capture deserves that same care and intention. And while no one gets it perfect, small, mindful choices in how we shoot and care for our craft can add up to something meaningful over time.

The World in Your Pocket - The DJI Osmo Pocket 4

Wed, 15 Apr 2026 17:09:50 -0500

From 14 stops of dynamic range to the magic of ActiveTrack 7.0, the Osmo Pocket 4 is no longer just a secondary camera—it’s a cinematic powerhouse. Discover how this pocket-sized tool is redefining professional workflows for photographers and filmmakers alike.

The McBain Spotlight: March Photo Contest Winners

internet@mcbaincamera.com — Mon, 13 Apr 2026 17:23:16 -0500

While winter lingers, our photographers are heating things up. From the misty caves of Oregon to abandoned prairie churches, see how our April contest winners pushed their creativity and editing skills to the limit.

Staying Present Behind the Lens: Real Wedding Moments with the Sony Alpha 7 V

internet@mcbaincamera.com — Fri, 27 Mar 2026 11:04:58 -0500

Discover how the Sony Alpha 7 V empowers wedding photographers to stay present, work through challenging lighting, and capture authentic, emotional moments without interruption.

The Sharpest Tool in My Kit: A Chef’s Journey Behind the Lens

internet@mcbaincamera.com — Mon, 23 Mar 2026 16:51:54 -0500

A former chef trades the intensity of the kitchen for the art of visual storytelling—capturing the passion, precision, and untold stories of culinary professionals.

Chasing Light in New Zealand: A Photographer's Guide to the South Island in December

internet@mcbaincamera.com — Fri, 20 Mar 2026 09:44:07 -0500

Discover the most breathtaking South Island landscapes through photographer Josh McCabe's lens. From lupin-filled valleys to dramatic Milford Sound storms, get insider tips on timing, gear, and capturing perfect shots.

February Photo Contest Winner

internet@mcbaincamera.com — Tue, 17 Mar 2026 16:36:17 -0500

From high-energy BMX action to serene coastal scenes and icy textures, see how our community captured the beauty of winter transitioning into spring.

TWO New Sigma Primes, Two Creative Perspectives

internet@mcbaincamera.com — Wed, 25 Feb 2026 13:12:46 -0600

Sigma introduces the 15mm F1.4 DC Contemporary and the 35mm F1.4 DG II Art—two refined primes built for speed, sharpness, and modern hybrid creators.

The NEW NIKKOR Z 70-200mm F2.8 VR S II: Lighter. Faster. Sharper

internet@mcbaincamera.com — Wed, 25 Feb 2026 12:37:57 -0600

Lighter, faster, and sharper than ever. Nikon’s redesigned 70-200mm F2.8 VR S II delivers pro-level performance for sports, weddings, wildlife, and hybrid creators.

Tamron 35-100mm F2.8 + TAMRON-LINK: A Smarter Hybrid Workflow

internet@mcbaincamera.com — Fri, 20 Feb 2026 13:25:57 -0600

A compact F2.8 telephoto zoom meets wireless lens control. Discover how Tamron is streamlining hybrid photo and video workflows.

Canon Winter Cashback Event

internet@mcbaincamera.com — Fri, 20 Feb 2026 08:00:00 -0600

Get up to $125 in Savings on Select RF Lenses

Our friends at Canon Canada have a new way for you to save on select RF lenses! From February 20th to March 12th, the company is offering exclusive cashback rewards on popular RF glass that could save you up to $125 per lens*. The program is simple to use, so claiming your reward is easy-peazy.

How it Works

Purchase: Buy an eligible lens from McBain Camera during the promotional period (Feb 20th to March 12th)
Claim: Submit your claim online at the Canon Creator Lab Offers page by April 12, 2026, 23:59PM
Get Paid: Once verified, you will receive your cashback via e-Transfer within 4–6 weeks.

Eligible Products

Model	Price	Cashback
RF100-400mm F5.6-8 IS USM	$949.99	$100
RF28-70mm F2.8 IS STM	$1549.99	$125
RF-S18-150mm F3.5-6.3 IS STM	$699.99	$100
RF24-240mm F4-6.3 IS USM	$1299.99	$125
RF15-30mm F4.5-6.3 IS STM	$799.99	$100
RF24mm F1.8 MACRO IS STM	$849.99	$100

Shop Eligible Canon Lenses »

* Each household is eligible to claim cashback for up to three lenses.

OM-3 ASTRO: Built for the Night Sky

internet@mcbaincamera.com — Thu, 19 Feb 2026 16:28:55 -0600

A purpose-built astrophotography camera optimized for hydrogen-alpha detail, deep-sky clarity, and creative flexibility.

A Complete Buyer’s Guide To Sony G Master Lenses

internet@mcbaincamera.com — Tue, 17 Feb 2026 11:46:54 -0600

G Master lenses are built for top-tier image quality, reliable autofocus, rugged weather sealing, and a signature mix of high resolution with smooth bokeh. They’re excellent matches for all of Sony's Alpha camera bodies, whether it be the high-resolution Alpha 7R series, speed-focused Alpha 1 and Alpha 9 series, or the premier hybrid Alpha 7 series. With a wide range of G Master lenses in the lineup, there are plenty to choose from. This guide will help you distinguish between each so you can choose which G Master lenses belong in your photo or video kit.

» Shop Sony Alpha at McBain

A Complete Buyer’s Guide To G Master Lenses

What “G Master” Generally Means

Optics tuned for high resolution and smooth bokeh (often with XA/extreme aspherical elements, special coatings).
Fast, quiet, precise AF (XD Linear motors on newer designs; older G Master lenses may use DDSSM).
Strong weather sealing, customizable focus-hold buttons, AF/MF switch, and (on many) an aperture ring with click/de-click and iris lock.
OSS optical stabilization on telephotos and the 100mm STF, otherwise rely on in-body stabilization (IBIS).
Video-friendly touches on recent G Master II lenses: reduced focus breathing, smoother focus, linear response MF.

How to use this guide

Lenses are grouped by zooms, primes, and super-tele primes.
For each lens: standout traits, best uses, and who typically loves it.
At the end: teleconverter notes, pick-by-genre suggestions, and quick tips.

G Master Zooms

FE 28-70mm f/2 G Master

Why it’s special: First FE standard zoom with a constant f/2 aperture for one full stop more light and shallower depth than f/2.8. Prime-level sharpness, fast XD Linear AF, minimized focus breathing, and full video controls (aperture ring with click/de-click and lock).
Excels at: Weddings/events, low-light documentary, portraits with extra subject separation, product/food with shallow DOF, narrative/video work needing low breathing.
Who it’s for: Shooters who want the exposure advantage and look of f/2 in a single standard zoom and can live with starting at 28mm and larger 86mm filters.

FE 50-150mm f/2 G Master

Why it’s special: Constant f/2 tele zoom—unique reach at 150mm with f/2 speed for brighter view, faster shutter and creamier backgrounds. Four XD Linear motors and low focus breathing.
Excels at: Portraits, ceremonies, indoor sports, stage, low-light action, interviews/narrative video with strong separation and stable framing on IBIS bodies.
Who it’s for: Event/portrait/hybrid shooters who want f/2 speed and look across a highly useful portrait-to-tele range and don’t need 200–300mm or TC compatibility.

FE 12-24mm f/2.8 G Master

Why it’s special: Ultra-wide f/2.8 zoom with prime-like sharpness and excellent coma control for astro. Bulbous front element; uses rear gel filters/third-party holders.
Excels at: Landscapes, architecture, interiors, Milky Way and nightscapes, dramatic perspectives for video.
Who it’s for: Landscape/astro shooters, real estate photographers who need the widest views without sacrificing speed or sharpness.

FE 16-35mm f/2.8 G Master II

Why it’s special: Update to the 16-35mm f/2.8 G Master. Lighter, sharper, and faster focusing than the original; improved flare resistance and lower focus breathing. Great close-focus for detail shots.
Excels at: Travel, landscape, cityscapes, environmental portraits, gimbal/video work.
Who it’s for: Hybrid creators, wedding and event shooters, anyone who wants a do-it-all wide zoom with pro optics.

FE 24-70mm f/2.8 G Master II

Why it’s special: Update to the 24-70mm f/2.8 G Master. One of the best 24-70s on the market. Noticeably lighter and sharper than the original, fast AF, low breathing, and excellent close-focus.
Excels at: Weddings, events, documentary, travel, product, food. The single most versatile pro zoom.
Who it’s for: If you buy one G Master zoom first, it’s usually this. Perfect generalist lens for photo and video.

FE 70-200mm f/2.8 G Master OSS II

Why it’s special: Update to the 70-200mm f/2.8 G Master. Much lighter than the original, faster AF, better optics, and very useful close-focusing for semi-macro detail. Built-in OSS and compatible with 1.4×/2× teleconverters.
Excels at: Portraits (compression + creamy backgrounds), ceremonies, indoor sports, stage, wildlife with TCs, video interviews.
Who it’s for: Wedding/event shooters, portraitists, sports and stage shooters who need reach, speed, and stabilization.

FE 100-400mm f/4.5-5.6 G Master OSS

Why it’s special: Pro-level sharpness through the range, strong AF, OSS, and surprisingly good close-focus for near-macro shots. Works with 1.4×/2× TCs.
Excels at: Wildlife, birds in good light, outdoor sports, airshows, travel safaris where portability matters.
Who it’s for: Photographers who want real reach with top optics but prefer a smaller, lighter package than the big primes.

Ultra-wide and Wide G Master Primes

FE 14mm f/1.8 G Master

Why it’s special: Tiny for its speed, exceptionally sharp wide open with excellent coma control.
Excels at: Astrophotography, aurora, vast landscapes, interiors, dramatic foregrounds.
Who it’s for: Astro and landscape shooters who want the cleanest stars and a compact kit. Note: no front filters.

FE 24mm f/1.4 G Master

Why it’s special: Featherweight feel, beautiful bokeh, sharp wide open, minimal coma.
Excels at: Astro, environmental portraits, travel, documentary, weddings (dance floor, prep).
Who it’s for: A top pick for hybrid wedding shooters and nightscape photographers who like a fast, small prime.

Normals & Near-Normals

FE 35mm f.1.4 G Master

Why it’s special: Compact, fast, and clinically sharp with pleasing bokeh and low distortion. Strong close-focus for detail shots.
Excels at: Street, weddings, documentary, low-light interiors, video with minimal breathing.
Who it’s for: If you love the 35mm look, this is a “lifer” lens for both photo and video.

FE 50mm f/1.4 G Master

Why it’s special: Modern, compact 50 with fast AF, excellent sharpness from wide open, low breathing, and great close-focus.
Excels at: Portraits, weddings, product, low-light generalism, gimbal/video.
Who it’s for: Shooters who want a top-tier 50 with great handling at a friendlier size and price than the 1.2 G Master.

FE 50mm f/1.2 G Master

Why it’s special: Flagship 50 with stunning subject isolation, fast AF for an f1.2, and premium rendering.
Excels at: Portraits, fashion, editorial, weddings where creamy bokeh and speed matter.
Who it’s for: Bokeh lovers and pros who want the look and can handle the size/price. Choose 1.2 for maximum blur, 1.4 for versatility.

Portrait & Telephoto Primes

FE 85mm f/1.4 G Master II

Why it’s special: Update to the 85mm f/1.4 G Master. Classic portrait rendering with creamy bokeh. AF is solid.
Excels at: Portraits, weddings, studio work, fashion, filmmaking.
Who it’s for: Photographers who love a classic 85 look and the smoothest bokeh.

FE 100mm f/2.8 STF G Master OSS

Why it’s special: Apodization element creates uniquely smooth, cat’s-eye-free bokeh. Has OSS. Note: transmission is about T5.6 (less light to the sensor than f2.8 suggests).
Excels at: Artistic portraits, detail shots, product/still life with a bokeh-centric look.
Who it’s for: Creators chasing the smoothest background rendition and willing to trade light and some AF speed for that signature look.

FE 100mm f/2.8 Macro G Master OSS

Why it’s special: The first true macro in the G Master line. Delivers 1.4× native magnification (beyond life-size) and works with Sony’s 1.4×/2.0× teleconverters for up to 2.8×. Tack-sharp GM optics with smooth bokeh, four XD Linear motors for fast/quiet AF, macro-tuned OSS, an aperture ring, and dedicated macro controls (full-time DMF, focus-mode switch, sliding focus ring with distance/magnification scale).
Excels at: True macro and beyond life-size detail (jewelry, insects, textures), product/food, wedding details (rings, invites), meticulous studio/archival work, and crisp portraits with tight close-focus. Handheld macro is more practical thanks to OSS.
Who it’s for: Macro and product shooters who want GM-grade sharpness, stabilization, and more than 1:1 without tubes; hybrid creators who need reliable AF and video-friendly handling in a macro; portrait shooters who like the 100mm look with close-up versatility.

FE 135mm f/1.8 G Master

Why it’s special: Incredibly sharp with lightning-fast AF and beautiful, clean bokeh. A modern benchmark 135.
Excels at: Portraits with compression, indoor sports, events, stage, subject isolation outside.
Who it’s for: Portrait and event shooters who also dabble in action. If you love the 135 look, this lens is special.

Super-telephoto G Master primes

FE 300mm f/2.8 G Master OSS

Why it’s special: Fast 300 in a surprisingly light package for its class, with pro OSS and top-tier AF. Pairs excellently with 1.4×/2× TCs.
Excels at: Field sports, wildlife in lower light, indoor arenas (with high-ISO bodies), and sideline work.
Who it’s for: Action/wildlife shooters who want speed and mobility, a compelling alternative to jumping straight to the 400mm f/2.8 G Master.

FE 400mm f/2.8 G Master OSS

Why it’s special: The pro sideline staple—fast, tack-sharp, beautiful background separation, excellent with TCs.
Excels at: Field sports, large wildlife, airshows, night games.
Who it’s for: Working pros and serious amateurs who need the 400mm f/2.8 G Master look and performance.

FE 600mm f/4 G Master OSS

Why it’s special: Ultimate reach with prime-grade sharpness and AF + takes TCs well for extreme distances.
Excels at: Birds, distant wildlife, surf, motorsports from far stands.
Who it’s for: Dedicated wildlife/birders and pros who prioritize reach and background separation.

Teleconverters (G Master Compatibility)

1.4× and 2.0× TCs work with: 70-200mm f/2.8 G Master II, 100-400mm f/4.5-5.6 G Master, 300mm f/2.8 G Master, 400mm f/2.8 G Master, 600mm f/4 G Master, 100mm f/2.8 Macro G Master.

Notes: A 1.4× TC costs one stop of light, a 2.0× costs two stops. AF remains strong on recent bodies but slows under dim light. Optical performance is best with the big primes, the 70-200mm and 100-400mm pair very well with the 1.4×.

Pick A Lens By Photography Type

Weddings/events (hybrid): 24-70mm f/2.8 G Master II + 70-200mm f/2.8 G Master II, add 35mm f/1.4 G Master or 50mm f/1.4 G Master for low light and creative bokeh.

Portraits: 85mm f/1.4 G Master II or 135mm f/1.8 G Master, add 50mm (1.2 for maximum blur, 1.4 for balance).

Travel/storytelling: 24-70mm f/2.8 G Master II as a one-lens solution, ultralight two-prime kit: 24mm f/1.4 G Master + 50mm f/1.4 G Master. Add 100-400mm f/4.5-5.6 G Master for safaris.

Landscape/astro: 14mm f/1.8 G Master or 24mm f/1.4 G Master for night, 16-35mm f/2.8 G Master II or 12-24mm f/2.8 G Master for daytime range and flexibility.

Sports/action: 70-200mm f/2.8 G Master II; upgrade reach with 300mm f/2.8 G Master or 400mm f/2.8 G Master. 100-400mm f/4.5-5.6 G Master for daylight field versatility.

Wildlife/birding: 100-400mm f/4.5-5.6 G Master as a mobile option, 300mm f/2.8 G Master + 1.4× for flexibility; 600mm f/4 G Master for dedicated birders. Teleconverters are your friend.

Video/hybrid creators: 24-70mm f/2.8 G Master II and 16-35mm f/2.8 G Master II (low breathing, excellent AF, aperture rings). Add 35mm f/1.4 G Master or 50mm f/1.4 G Master for shallow-depth narrative.

Helpful Buying Notes

OSS vs IBIS: Most mid-range G Masters rely on your camera’s IBIS. Telephotos (70-200 II, 100-400, 300/400/600, 100 STF) add OSS for steadier framing. The 100mm f/2.8 Macro G Master also includes OSS tuned for close-up work.

Focus breathing: Newer G Master II zooms and newer primes significantly reduce breathing, and recent Sony bodies can compensate further in video.

Filters: 12-24mm f/2.8 G Master and 14mm f/1.8 G Master have bulbous/no-thread fronts. The 12-24mm accepts rear gel filters; both support third-party holders. If you rely on screw-in filters, 16-35mm f/2.8 G Master II is easier.

Close-focus: G Masters often focus pretty close (great for details without a macro). The 70-200mm f/2.8 G Master II is particularly handy for semi-macro.

AF behavior: The latest lenses with XD Linear motors track fast subjects better and are quieter for video.

APS-C bodies: All FE G Masters work on APS-C (1.5× crop FOV). A 70-200mm becomes ~105-300mm equivalent – great for sports.

Budget alternates: Sony’s “G” line (e.g., 20mm f/1.8 G, 24-105mm f/4 G, 200-600mm f/5.6-6.3 G) offers superb value if you aren’t looking for a G Master.

Simple Starting Points:

The one-lens solution: 24-70mm f/2.8 G Master II.

The two-lens event kit: 24-70mm f/2.8 G Master II + 70-200mm f/2.8 G Master II.

The light two-prime kit: 35mm f/1.4 G Master + 85mm f/1.4 G Master II (or 50mm f/1.4 G Master if you prefer normal FoV).

Landscape/astro duo: 14mm f/1.8 G Master + 16-35mm f/2.8 G Master II (or 24mm f/1.4 G Master if you prefer primes).

Wildlife starter: 100-400mm f/4.5-5.6 G Master; add a 1.4× TC as needed.

To explore all of the lenses that are compatible with your Alpha camera, visit mcbaincamera.com

This editorial article was originally published on AlphaUniverse.com

January Photo Contest Winner

internet@mcbaincamera.com — Fri, 13 Feb 2026 11:32:33 -0600

Winter usually greets us with frozen eyelashes and temperatures that make you question every life choice that brought you outside. But this year, instead of deep freeze mornings, we’ve been treated to stretches of beautiful warm weather and winter light – the kind that gets you excited about getting outdoors with your camera. And our January Photo Contest submissions proved you were ready for it. Judging by the month’s Winner, January stopped nobody from a wild photo adventure.

Submit your Photo for February's Photo Contest

WINNER

Julie Cork

Julie must know the winning formula for a contest win, because this is her 2nd win in the last few years, both with a star k9 as the winning subject. In her breathtaking image, Guardian of the Badlands, Julie captured her dog standing proudly atop a rock at Horsethief Canyon during a camping trip to Drumheller. With the wind dancing in her pup’s fur and that final kiss of golden light flooding the horizon, the scene feels both invigorating and serene – a perfect blend of Alberta landscape and loyal companion. It’s a moment of light, timing, and connection that will look beautiful on a 16x20 canvas. Congratulations, Julie.

HONOURABLE MENTIONS:

Jordan Weiss

We’d also like to extend a big congratulations to our Honourable Mentions this month. Taking our first honourable mention spot is Jordan Weiss, who transported us halfway across the world with an image he captured during a road trip through Uzbekistan. His photograph captures an intense kabob grilling surrounded by a cinematic smoke cloud. Jordan has been a regular in our Top 3, and his submissions often take us on adventures to distant countries with rich culture and history. His photos are typically immersive, capturing the true essence of a travel photographer. What drew our McBain voting panel to Jordan’s image this month was its intensity and moodiness. There’s a steady, almost masterful focus in the preparation of this meal. It’s an image that engages the senses – inviting you to feel the heat, catch the aroma, and taste the flavour.

Calvin Binnema

New to our podium is Calvin Binemma’s honourable mention win as well. In striking contrast, Calvin’s black and white architectural image of a utility building at the U of A South Campus, takes us into a world of line, form, and structure. Calvin wrote of his image,

“I was attracted to the different areas of parallel lines offset by a couple of prominent diagonals. The shadows gave it a feeling of depth. It recently did well in an international competition.”

The image draws the eye through a dynamic contrast of shapes, arrangement, and an interplay between light and shadow, giving it more depth. We love how this image demonstrates the impact of strong composition and contrast – proof that a good photograph isn’t always about subject matter, but how you choose to frame it. Thank you, Calvin for submitting your art this month!

January proved that inspiration doesn’t hibernate. You can find it in wind-swept canyons, in back-alley kitchens halfway around the world, and even in the sharp angles of a utility building. Thank you to our winner, our honourable mentions and every photographer who continues to share their vision with our community. February is already underway, and we’re ready to be inspired all over again. So keep shooting and exploring.

Submit your Photo for a chance to win a 16x20 Gallery wrapped Canvas! Check out some other submissions from this month's photo contest below!

Bert Crowfoot: Storytelling, Sports, and Setting the Standard for Indigenous Influence

Thu, 05 Feb 2026 18:26:42 -0600

When I sat down last week with longtime Canadian journalist & photographer, and McBain customer, Bert Crowfoot, we spoke about his recent appointment to the Order of Canada. I expected a straightforward conversation about career milestones and accolades. What I encountered instead was Bert Crowfoot, the storyteller—someone whose influence stretches far beyond awards and recognition.

He carries a warmth and patience that draws you into his stories, letting them unfold at their own pace. His legacy isn’t defined by personal achievement alone, but by mentorship, cultural preservation, and inspiring Indigenous communities to recognize what’s possible. At 72, Bert isn’t just a journalist or storyteller; he’s a photographer whose images have captured some of Canada’s most important moments. As a cultural leader, his work has shaped Indigenous media, mentored generations, and brought in focus stories that might otherwise go unheard.

Sports, Family & The Mental Game

Bert’s story begins on the playing field. He began his career wanting to teach, coach, and shape young minds through sport. From softball and women’s basketball to coaching clinics across North America, athletics became a foundation for his leadership philosophy. He attributes much of his philosophy to a book his brother gave him called “The Psychology of Winning” by Denis Waitley.

Mentors like Waitley taught him that the biggest differences in performance aren’t physical—they’re mental.

“Most teams have the talent,” Bert told me before tapping the side of his head. “The biggest difference is up here.”

That belief shaped his life beyond sports. In 1990, when government funding was cut for his newspaper, The Windspeaker -Canada’s first national Indigenous publication- Bert had just six weeks to make the publication self-sustaining. Leaning on lessons from sports psychology, he reframed the setback as an opportunity. By mailing five copies to every band office in Canada within months, the paper quickly became a national voice for Indigenous media.

Setbacks, Bert believes, aren’t failures—they’re lessons you train your mind to see.

Much of that mindset, Bert admits, also comes from family. Leadership was modelled early on: Bert himself descends from a line of Crowfoot Chiefs, a legacy he is immensely proud of. While he found success without a University degree, he is quick to draw attention to his family’s collective achievements: 22 Unviersity Degrees, 11 doctors, four dentists, and countless other professionals. He attributes much of this to his father’s unwavering persistence in multiplying his small successes in farming and his mother’s steadfast commitment to preservation and knowledge.

Achievement for Bert was never accidental – it was cultivated through discipline, mentorship, and expectation.

The Heart of Storytelling

Listening to Bert describe his life, I’m reminded that he is cut of the same cloth of storytellers he has spent his career documenting. His visual storytelling is deeply relational. Which is probably why he’s been granted the sacred trust in not only writing Indigenous stories, but capturing them through photography – not because he’s the most awarded candidate, but because he lives the stories he writes and photographs.

Unlike mainstream media’s compressed soundbites, Bert allows stories to breathe, honouring context and voice. The priority was never personal visibility but preserving Indigenous perspectives with accuracy and respect.

It is this level of reputation that has granted Bert front-line access to some of Canada’s biggest stories – from the Pope’s 1986 visit, to Queen Elizabeth II at Peace River, Alberta, to Prince Andrew and Sarah Ferguson at Head-Smashed-In Buffalo Jump – a distinction Bert speaks of with quiet pride.

Mentorship & Leadership

Bert’s induction into the Order of Canada is the culmination of decades spent amplifying Indigenous voices, mentorship, and building platforms like The Windspeaker and AMMSA, Alberta’s Indigenous Media Network, which combine cultural advocacy with sustainable business models. It not only recognizes personal achievement but also a career devoted to cultural preservation and creating opportunities for others.

The congratulatory messages that have meant the most to him come from former athletes and mentees who shared how his guidance shaped their lives. But Bert is never one to take full credit. He is intentional about acknowledging others. He surrounds himself with capable people and gives them autonomy and trust. Bert jokes, “People might think I’m lazy, but I hire good people, tell them where to go, and give credit where it’s due.”

Of all the Indigenous teachings he lives by, it’s the principle of giving that guides most of his work. Bert says, “Some people judge you by how much you accomplish. Your money, your bank account, house, clothes. But Indigenous people will judge by how much you give away. You’re supposed to give away your best”.

Giving away his best helped shape organizations like AMMSA and The Windspeaker, which operate as not-for-profits with strong business foundations. From staff to partnerships, the opportunities that have come into Bert’s orbit through his generosity have been nothing short of a gift that keeps giving. From radio bingo to advertising and property investments, these avenues have gone on to generate their own independent revenue. “Opportunities aren’t given,” Bert says. “They’re made”.

And as his influence continues to ripple outward, Bert is committed to showing Indigenous youth what’s possible, mentoring photographers, and creating pathways for others to follow.

Craft, Technology, and Respect

For photographers, Bert’s work is a masterclass in patience, discretion, and storytelling through imagery. He teaches that the most compelling photographs aren’t about the latest technology – they are about earning trust, observing without intrusion, and anticipating the right moment to click the shutter. Ethical storytelling and technical craft go hand in hand, and there is a sensitivity to culture and people that no piece of gear can replace.

Bert photographs sacred ceremonies with care, documenting within the boundaries of cultural practices. While he embraces evolving tools and technology, he is not a slave to them. Reliability, image quality, and discretion matter far more than chasing the newest gear, and his choices reflect that ethic – even favouring an occasional iPhone photo when it means capturing a moment respectfully. The moment could pass, so "Take the photo” Bert says.

For Bert, the most important part of his craft has centred around the reliability of his tools and the relationships he’s formed. For over 40 years, McBain has supported him with both. Not only in providing equipment, but also in guidance and support that have allowed Bert to focus on the story, not the gear. “It’s about relationships,” Bert says. “People remember when you go above and beyond.”

Perspective & Legacy

Most of Bert’s life lessons echo his sports roots: keep perspective, try new things, learn from setbacks, and set clear goals – specifically SMART goals, a tool he’s learned through studying sports psychology that he’s woven into his perspective as a photographer. Yet, he encourages goal-setting not just for work, but for life as a whole, emphasizing growth, balance and measurable progress in every arena. It’s this same mindset – seeking purpose over recognition – that has guided his journey.

Bert Crowfoot didn’t chase recognition. He sought opportunities and ways to help others. Along the way, he became a storyteller, mentor, and cultural guardian whose influence extends far beyond any award.

“People always ask, ‘What was your dream?’” he says. “I needed a job. I needed a roof over my head. And along the way, I realized I could help others—and that became my story.”

Canon Launches Two World Class Ultra-Wide Lenses: Meet the RF7-14mm Fisheye and RF14mm F1.4 L

internet@mcbaincamera.com — Thu, 05 Feb 2026 12:08:31 -0600

Canon announces two new ultra-wide RF lenses: the world’s widest angle zoom lens, the RF 7-14mm F2.8-3.5 L Fisheye, and the ultra-bright RF 14mm F1.4 L VCM, arriving February 2026.

DJI RS5: Smarter Tracking, Longer Power, Smoother Motion

internet@mcbaincamera.com — Fri, 30 Jan 2026 16:13:31 -0600

DJI’s RS 5 raises the bar for lightweight professional gimbals with smarter subject tracking, stronger stabilization, and all-day battery life—without adding bulk.

Your Nikon ZR Just Got Better

internet@mcbaincamera.com — Tue, 27 Jan 2026 16:51:10 -0600

Nikon’s latest ZR firmware update brings smarter workflows, longer recording times, and video-focused refinements you’ll actually notice in real-world shooting.

InFocus Photo Exhibit Explores “The Space Between”

Thu, 22 Jan 2026 13:40:23 -0600

As Edmontonians, I don’t have to tell you how uniquely spoiled we are to have such a passionate and dedicated arts community. Our little city punches far above its weight when it comes to presenting and sharing inspiring local and international art. It’s a great place for a camera store like ours to have a home base, where we can support amazing events like the upcoming InFocus Photo Exhibit.

Now in its 12th year, InFocus Photo invites photographers from across the globe to explore unique artistic themes in photography. This year’s theme is “The Space Between,” that challeged photographers to celebrate the hidden threads that bind us all together. The InFocus Photo website explains:

The photographs in this exhibition challenge, question, and illuminate the liminal: the emotional gaps, the silent pauses, the overlooked details, and the beauty that exists in uncertainty and temporality. The photographs are expansive and contemplative, leaning towards those things that can’t be explained, only felt. This multi-venue exhibition presents visual poetry.

The exhibit runs from February 2nd to April 30th at three venues in Edmonton and Stony Plain. There are also two free events you won’t want to miss! There will be an Opening Party at Wild Skies Gallery in the Renaissance Edmonton Airport Hotel on the evening of February 3rd (7-9pm) and an Open House at Stony Plain’s Red Brick Common on February 7th (1-3pm).

Visit infocusphoto.ca for all the details. We highly recommend checking out this amazing collection of inspired photography.

» Visit the InFocus Photo Exhibit Website

Exhibit & Event Dates

Exhibit Run | February 2nd - April 30

Wild Skies Art Gallery
Red Brick Common Public Art Gallery
Town of Stony Plain Office

Opening Party | February 3rd, 3 - 9 PM

Wild Skies Gallery Renaissance Edmonton Airport Hotel
Curator talk and award presentation at 7:30 PM

Open House | February 7th, 1 - 3 PM

Red Brick Common, 5411 – 51 Street, Stony Plain