McBain Blog

Canon Reveals New EOS R6 V Full-frame Video Focused Camera and RF20-50mm F4 L IS USM PZ Lens.

2026-05-13T15:49:28-05:00

Today Canon announced the Canon EOS R6 V, which marks a clear step forward in Canon’s growing video-first ecosystem, pairing a high-resolution full-frame sensor with purpose-built filmmaking tools in a compact, creator-friendly body. Thoughtfully designed with modern content workflows in mind, it blends strong video specs—like 7K recording, open-gate capture, and advanced autofocus—with usability features, such as internal cooling, vertical shooting support, and enhanced stabilization.

Paired with the new RF20–50mm F4 L IS USM PZ, Canon’s first L-series lens with integrated power zoom, the system emphasizes smooth, controlled shooting for handheld and gimbal work. Altogether, this release signals Canon’s continued focus on creators who need reliable, flexible tools that can move easily between solo production, social video, and more involved filmmaking projects.

What will make this setup stand out for our customers his how naturally it fits into real-world shooting. The power zoom allows for smooth, precise focal transitions, something that is often difficult to achieve without dedicated cinema equipment. The camera's stabilization and cooling support longer, more consistent shooting sessions.

Pre-Order Canon EOS R6 V Here »
Pre-Order Canon RF 20-50mm F4 L IS USM PZ Here »

For the full press release, check out Canon's Press Release below:

Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Built-In Power Zoom Lens Empowering Creators to Achieve Maximum Creative Expression in Motion

BRAMPTON, Ontario (May 13, 2026) – Canon Canada Inc. a leader in digital imaging solutions, today announced the launch of the new full-frame EOS R6 V camera, the RF20-50mm F4 L IS USM PZ lens and accessories designed to empower the content creators and advanced videographers of today who seek flexibility, portability and high-end video performance in one powerful package. The EOS V-series lineup from Canon answers this call and delivers advanced video tools in a streamlined, creator-friendly system designed to let creativity soar.

Key features include:

32.5MP full-frame CMOS sensor, 4K up to 60p oversampled recording, and uncropped 4K 120p to deliver high-quality slow motion.

Advanced AF tracking optimized for video shooting, smooth autofocus performance for video, and in-body image stabilization for handheld shooting.

Enhanced operability and reliability, including a compact, flat body design with reduced profile, vertical shooting support with dedicated vertical tripod mount, and integrated zoom lever and tally lamp.

Internal cooling fan helping to enable extended shooting times.

Zooming In on Creativity

Every filmmaker toolkit needs a standout zoom lens, and the new RF20-50mm F4 L IS USM PZ zoom lens is an outstanding option. This full-frame compatible L-Series, RF mount lens is Canon’s first L-series lens to feature built-in power zoom without the need for additional accessories. With a versatile 20mm to 50mm focal range, it provides ultra-wide angle views, and zooms through to a standard field of view – bringing subject details within reach. The lens enables high-quality video imagery, balancing lightweight agility with professional-level performance.

Key features include:

Built in power zoom, with the ability to switch between manual and power zoom functionality, all controlled from a single zoom ring.

Constant f/4 aperture across the zoom range, maintains consistent image brightness while zooming from the expansive view of the 20mm wide, to the detailed 50mm telephoto setting, providing versatility for video and photo shooting.

Internal optical zoom design, for a balanced center of gravity essential for gimbal use.

Compact, lightweight design supporting comfortable and long-duration handheld and gimbal video shooting.

Ability to remotely power zoom the lens using the Canon Camera Connect app1 or through the use of Canon wireless Bluetooth® enabled remotes such as BR-E2 and BR-E1.

Accessories Designed for Flexibility

To complement the EOS R6 V camera and RF20-50mm F4 L IS USM PZ lens, Canon is debuting a range of optional accessories tailored to modern content production, including:

BR-E2 Wireless Remote Control: The BR-E2 Wireless Remote Control is a next-generation Bluetooth® Low Energy remote supporting the new EOS R6 V camera as well as all other EOS cameras (excluding the EOS R100) or PowerShot cameras released from August 2022 onwards. Features include lever-operated zoom operations and exposure compensation, making it an ideal accessory for vlogging, livestreaming and solo shooting.

HG-200TBR Multi-Function Tripod Grip: Features a versatile combination tripod and hand grip that is designed for both horizontal and vertical formats and supports both video and still shooting. A movie record button and zoom and exposure compensation levers provides smooth and intuitive movie shooting. Included with the HG-200TBR Multi-Function Tripod Grip, is the BR-E2 Wireless Remote Control.

AD-M1 Macro Lite Adapter Set: A specialized accessory set designed for use with macro lenses and select standard lenses. The kit includes a mount ring, micro lite adapter and flash head mount, enabling enhanced close-up photography and creative lighting control.

Pricing and Availability

The Canon EOS R6 V camera body is expected to be available in late June for an estimated retail price of $3,199.992. The Canon RF20-50mm F4 L IS USM PZ lens is expected to be available in late June for an estimated retail price of $1,799.992.

The BR-E2 Wireless Remote Control, HG-200TBR Multi-Function Tripod Grip and AD-M1 Macro Lite Adapter Set are expected to be available in late June for an estimated retail price of $89.99, $199.99 and $299.99 respectively2.

For more information about Canon's latest innovations and products, please visit www.canon.ca.

About Canon Canada Inc.

Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter (X), LinkedIn or Instagram using @CanonCanada.
1. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone iOS 12.0 or later, iPadOS 13.7 or later, iPod Touch 12.0 or later) equipped with Bluetooth® version 4.1 or later and the Camera Connect App Ver. 2.7.30. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
2. Specifications, availability and prices are subject to change without notice.

Roadside Relics! April's Monthly Photo Contest Winner.

2026-05-13T15:45:09-05:00

I had this bizarre dream last night. I was sitting in the driver's seat of a dusty old pickup truck, tapping the gas gauge, hopelessly stranded on a lonely road near Ma-Me-O Beach. The pickup’s rusty door scratched and creaked as I got out in search of help. Surveying the roadside lit only by the dancing green and yellow hues of the northern lights, I locked eyes with a coyote curiously nibbling on a strand of long grass. The coyote paused, grinned and said: "Hey, who won the McBain Photo Contest?"

That totally real dream I definitely had turned out to be the perfect setup for April’s Monthly Photo Contest. Once again, your creative submissions made a lasting impression on us, and we're excited to share the finalists and our winner.

Enter May's Monthly Photo Contest Here!

WINNER

Tonya Davison

On her road trip in Ponoka County near Gull Lake, Tonya found a couple of old Ford trucks sitting along the road. Like any photographer, she whipped out her camera, looking to explore her curiosity through the lens of history frozen in time.

Tonya described the scene, “I pulled over to check out the pickups and was amazed to see what was still in one piece. These are the old gauges used in this old Ford pickup.”

It’s amazing when curiosity intersects with craftsmanship both behind and in front of the lens. There are a lot of missed shots when we don’t trust the little voice that says, “Pull over, this might be exciting”. We’re so happy Tonya listened to her instinct. Congratulations on your win, Tonya!

HONOURABLE MENTIONS:

Christopher Jarvis-Sallustio

For Christopher, capturing this great shot of a foraging coyote was a matter of precious timing. Being away from his camera with a broken hip, Christopher was eager to get behind the lens, capturing nature’s best on his first outing of spring! Somewhere between food-diving and grass eating, this Coyote learned that this grass meal was an acquired taste. When curiosity bit back, I’m sure this coyote had immediate regrets. Zero Stars. He would not recommend.

Christopher says, “This adorable Coyote was fully unbothered by my friend and me. Some of the grass obviously did not taste all that good.”

Alex Paikada

It’s been awhile since we’ve made a trip past one of our favourite landmarks past Ma-Me-O Beach, but when Alex recently made that trip, what he found was magical.

“The night surprised us,” Alex says. “A green fire unfurled across the sky, whispering secrets older than the highway humming beneath our tires. I pulled over, heart racing, and we stepped into the cold. The car became a shadow, the world a hush. My wife leaned into me, and for a moment time held its breath. We kissed beneath the dancing lights, small and infinite at once. Still, I pressed the shutter, keeping proof of all wonders you can find between destinations, and return again when you least expect it.”

Alex delivered one of the most poetic descriptions of their photo that anyone has submitted. We love his attention to detail and how present he allowed himself to be in the moment. Often, photographers can get so lost behind the camera in composition and settings that they forget to be “in” the magic instead of behind it. What a great reminder that you can be both present and intentional when capturing meaningful, balanced images.

From roadside relics to candid wildlife moments that feel a bit serendipitous, this month’s submissions reminded is that great photography often lives in the in-between stops - the unplanned pauses that reveal stories waiting just off the edge of the road.

To everyone who submitted, thank you for sharing your perspectives with us. Take a peek at this month’s entries, while we encourage you to submit your entry for May’s Monthly Photo Contest.

Sony Unveils The FE 100-400mm F4.5 G Master OSS

2026-05-13T15:08:41-05:00

Sony’s latest FE 100–400mm F4.5 G Master OSS refines one of its most versatile telephoto ranges with a clear focus on speed, consistency, and field usability. By introducing a constant F4.5 aperture, faster autofocus performance, and a more balanced internal zoom design, this updated lens is built to better support demanding scenarios like wildlife, sports, and photojournalism. It maintains the optical precision expected of the G Master line while improving responsiveness and handling for photographers who rely on long reach without sacrificing mobility.

Altogether, we expect the FE 100–400mm F4.5 G Master OSS to be a thoughtful update to a well-established workhorse. Rather than reinventing the category, Sony has focused on the areas that matter most in the field—faster autofocus, consistent exposure control, and improved balance when tracking moving subjects. For photographers who regularly work at longer focal lengths, it’s a refinement that prioritizes confidence and control where it counts.

The Sony FE 100-400mm F4.5 is available to pre-order today and is to hit store shelves in June 2026.

Pre-order the Sony FE 100-400mm F4.5 GM OSS

For full announcement details on check out Sony's Press Release below:

Sony Electronics Unveils The FE 100-400mm F4.5 G Master OSS

SAN DIEGO, May 13, 2026 — Sony Electronics Inc. introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master™ lens series for full-frame AlphaTM E-mount cameras. Covering a 100-400mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster^1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

"Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc.

Uncompromising G Master Optics

Resolves fine detail across the full 100-400mm zoom range, even wide open at F4.5

Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range

Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions

11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh

Constant F4.5 maximum aperture eliminates exposure shifts while zooming

Compatible with optional teleconverters³ for focal lengths up to 800 mm or 1,200 mm in APS-C mode⁴

Autofocus That Keeps Pace With The Action

Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster^1,2 with approximately 50% improved subject tracking²

Fully compatible with Alpha 9 III continuous shooting at up to 120 fps⁵ with AF/AE tracking

Lightweight Build, Exceptional Mobility

Combining the latest optical design, mechanical engineering with lightweight yet robust magnesium alloy barrel components, and high-efficiency, high-thrust XD Linear Motors, the lens achieves a lightweight and robust body at approximately 65 oz. (1,840g)

Inner-zoom design maintains constant length and stable center of gravity throughout the zoom range for precise framing adjustments without shifting balance

Professional-Grade Control & Reliability

Built-in stabilization supports Active Mode and coordinates internal stabilization control on compatible bodies

Supports the camera body's breathing compensation6, correcting angle-of-view shifts during focus adjustments in video recording

Four focus hold buttons⁷ and a dedicated function ring for intuitive, personalized operation in the field

Dust and moisture resistant design⁸ with fluorine front-element coating maintains reliable performance in challenging conditions

Pricing & Availability

The FE 100-400mm F4.5 GM OSS will be available in June 2026 for approximately $5,599.99 CAD. It will be sold directly through Sony and various Sony authorized dealers throughout North America.

1. Compared to the FE 100-400 mm F4.5-5.6 GM OSS.
2. When mounted on the Alpha 9 III. Compared to the FE 100-400 mm F4.5-5.6 GM OSS. Based on Sony test conditions.
3. Compatible with 1.4x Teleconverter (SEL14TC) and 2x Teleconverter (SEL20TC).
4. With 2x Teleconverter (SEL20TC) attached.
5. Based on Sony test conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the lens attached. Please check the lens compatibility information support page for details.
6. Please refer to support information for compatible cameras. When this function is set to [On], angle of view and image quality may change slightly. Depending on the lens, compensation may not be fully effective even when this function is set to [On].
7. Assignable functions vary depending on the camera used. Please refer to support information for compatible cameras for details.
8. The lens is designed with dust and moisture resistance in mind but is not completely sealed against dust or water droplets.

Sony Accelerates High-Resolution Photography With The Alpha 7R VI

2026-05-13T14:04:45-05:00

For over a decade, Sony’s Alpha 7R line has set the benchmark for resolution in the full-frame mirrorless space. If you wanted detail, dynamic range, and files that could be pushed in post without hesitation, this was the series you reached for.

There was always a quiet asterisk, though.

Speed- while usable - was never the defining strength.

With the arrival of the only Alpha 7R VI, that asterisk all but disappears. This is the first R-series body that doesn’t make you choose between resolution and responsiveness. Backed by a new sensor architecture, refined AI autofocus, and a shooting experience that feels more immediate, the Alpha 7R VI delivers both. It’s more than an evolution. It’s a new framework for what the R series can be.

» Pre-order the Sony Alpha 7R VI

Key Features

A New Class of Sensor: 66.8 MP Fully Stacked

66.8MP fully stacked Exmor RSTM CMOS sensor. It’s the first of its kind in the R lineup. The bump from 61MP might not seem dramatic on paper, but the fact that it’s a stacked design is what makes it stand out. This translates to increased sensor readout speed, which impacts:

• Burst Performance
• Rolling Shutter Control
• Overall responsiveness

2. Blackout-Free 30fps Shooting

With the BIONZ XR2 processor, the a7R VI can shoot full-resolution RAW at up to 30 frames per second, completely blackout-free

Tracking moving subjects through the viewfinder feels fluid and uninterrupted. Users will notice the most difference when photographing fast-paced candid moments and wildlife. It’s a level of usability that simply wasn’t part of the R-series DNA before.

3. AI Autofocus that Subtly Better

Sony didn’t need to reinvent autofocus here because it was already excellent. Instead, they refined it. The updated Real-time Recognition AF+ builds on Sony’s AI processing unit. The changes aren’t flashy, but they’re practical.

• More accurate human pose estimation
• Improved tracking precision, especially for smaller subjects
• Broader subject recognition, including animals, insects, and vehicles
• 759 phase-detect points with 94% frame coverage

4. Pre-Capture: A Quiet Game-Changer

The Pre-Capture feature allows the camera to buffer up to one second before the shutter is fully pressed. Thought you reacted too late to the moment? This feature ensures you’re a step ahead of the game. You’ll notice more of this feature in:

• Unpredictable motion
• Fleeting expressions
• Wildlife behaviour

There are trade-offs: using Pre-Capture draws from the buffer and slightly affects EVF smoothness. But in practice, it’s a tool many photographers will reach for regularly.

5. Stabilization That Matches the Resolution

At nearly 67MP, even slight movement can impact sharpness. Sony addresses this with improved 5-axis IBIS offering up to 8.5 stops (center) and up to 7 stops (periphery).

In practical terms, handheld shooting at surprisingly slow shutter speeds becomes realistic.

6. Colour and White Balance: Smarter Foundations

Sony has quietly improved auto white balance, using a combination of:

• Visible light sensing
• Infrared data
• Deep learning

The result is more consistent, natural colour - particularly in mixed or challenging lighting. While RAW shooters will always fine-tune, starting from a more accurate baseline matters.

7. A Viewing Experience That Keeps Up

The 9.44M-dot EVF returns, now with significantly increased brightness and improved colour handling. It’s detailed, making it easier to evaluate focus, exposure and colour directly in-camera.

8. Video: Significantly Better, Not the Focus

The a7R VI is a stronger video performer than its predecessor:

• 8K upt o 30p (improved readout speeds)
• Full-frame 4K 60p (no crop)
• 4K 120p for slow motion
• 10-bit 4:2:2 recording

Rolling shutter performance has notably improved, and overall usability is better. That said, it’s not a full hybrid flagship because features like internal RAW recording and advanced monitoring tools are still absent.

Bottom Line: It’s a very capable camera for video, but a stills-first camera foremost.

9. Speed: No Longer the Compromise

The a7R V was powerful but deliberate. The a7R VI feels immediate

• From moderate burst speeds -> 30fps
• From slower readout -> dramatically improved responsiveness

It won’t outpace Sony’s a9 III in pure speed, but it gets closer than any R-series camera has before - and for most photographers, it’s more than enough.

10. Image Quality: Still the Benchmark, But Even Better

Sony didn’t lose sight of what made the R series special. But it did improve:

• Dynamic range (especially with mechanical shutter)
• Exceptionally flexible RAW files
• Slight resolution Bump.

Who Is This For?

Ideal for photographers who:

• Want maximum detail without sacrificing speed
• Shoot a mix of landscape, wildlife, portrait, and commercial work
• Want one camera they can trust in almost any situation, without needing to switch bodies across different shooting styles.

If you’ve previously hesitated on the R series because it felt too slow – or leaned towards an a7 IV, a1, or even another system for versatility – this is the model that bridges that gap.

Final Thoughts

The Sony Alpha 7R VI doesn’t feel like a typical generational upgrade. Instead, it feels like a course correction.

For the first time, the R series sheds its biggest limitation and steps into a more complete role. It retains everything photographers loved (resolution, dynamic range, flexibility) but pairs it with speed and responsiveness that feels more modern.

The few compromises users have to make with this camera are hard to find, which makes this release stand out from others. We believe users will really gravitate to this new release.

Panasonic Announces The LUMIX L10 Fixed Lens Camera

2026-05-12T11:01:21-05:00

While both Canon and Sony have been teasing big announcements this week, Panasonic managed to beat them to the punch by dropping an intriguing new fixed-lens compact camera. Crafted with an elegant simplicity, the LUMIX L10 is focused on delivering an instinctive feel through intuitive controls so photographers can relax and enjoy the creative process.

The new compact will feature a LEICA DC VARIO-SUMMILUX 24-75mm F1.7-2.8 lens and a 20.4MP 4/3-type back-illuminated (BSI) CMOS image sensor, enabling expressive detail and beautiful bokeh. The LUMIX L10 will also include new Photo Styles, including L.Classic for soft tones and muted colours, and the warm amber highlights and contrast of L.ClassicGold.

» Pre-order the Panasonic LUMIX L10 today!

The LUMIX L10 is available for pre-order today, with units expected in stores late July 2026. Check out Panasonic’s full feature breakdown below:

Compact premium design with uncompromising image quality

Flat, compact body weighing approximately 508g / 1.12 lb¹, designed for everyday use while maintaining professional handling.
High-quality metal exterior with magnesium alloy front case, paired with a saffiano leather-textured finish for a modern yet classic look.
LEICA DC VARIO-SUMMILUX 24–75mm² F1.7–2.8 lens delivers rich depth, beautiful bokeh, and delicate gradation of light and shadow.
The camera is equipped with a 4/3-type back-illuminated (BSI) CMOS sensor and the latest-generation image processing engine. Its effective 20.4MP³ resolution delivers high resolution, rich tonal expression, and natural texture reproduction.
A multi-aspect sensor design enables shooting in 4:3, 3:2, or 16:9⁴, while maintaining a consistent angle of view—supporting intentional composition across different formats.
Highly immersive shooting experience with a 2.36-million-dot OLED viewfinder and 1.84-million-dot free-angle rear monitor, supporting both horizontal and vertical compositions.

Advanced imaging performance that captures decisive moments

High-speed, high-precision Phase Hybrid AF with 779 focus points for reliable subject tracking.
Advanced AI-based real-time recognition AF, supporting eyes, faces, bodies, animals, vehicles, and dynamic scenes such as urban sports.
High-speed burst shooting up to 30 fps with electronic shutter and approx. 11 fps with mechanical shutter, ideal for fast-moving subjects.
Reliable image stabilization and POWER O.I.S. support stable shooting in low light, night scenes, and close-ups.

Creative color expression and seamless workflow

REAL TIME LUT allows creators to load and apply custom LUTs in-camera while shooting.
Dedicated LUT button provides instant access to color settings for intuitive creative control.
Two new film-inspired Photo Styles are added L.Classic and L.ClassicGold.
Smartphone integration via the LUMIX Lab app, enabling high-speed transfer, RAW editing, Magic LUT (LUT generating feature using AI)⁵, and easy social media sharing.
Versatile video formats including MP4 (Lite) for quick social sharing.

1. The combined weight of the body, battery, SD memory card, and hot shoe cover. (excluding the body cap)
2. 35mm camera equivalent
3. Total sensor pixel count is 26.5 megapixel.
4. When the aspect ratio is set to 1:1, the left and right edges are cropped, resulting in a narrower angle of view.
5. Please use images that do not violate their license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.

The DJI Lito Series: Fly Safe and Shoot Easy

2026-05-06T11:18:25-05:00

The Lito Lineup was designed to make high-quality aerial video more accessible without sacrificing safety, intelligence, or portability. At first glance, the two models in this new series, the Lito 1 and X1, look identical, but in practice, they serve two distinct creative needs. Let’s take a look at what they have in common and where they diverge.

» Shop the DJI Lito Series

Things in Common:

Compact, creator-first design
Stabilized footage
Intelligent subject tracking
Quick-deploy shooting
Integration with the DJI ecosystem

Translation: Both drones are built for people who want to capture fast, not fiddle with settings.

The Real Differences:

Camera & Image Quality

Lito 1:

Strong baseline quality
Designed for casual creators + social-ready footage

X1:

Improved sensor/processing
Better low-light performance
More dynamic range

Flight Intelligence & Tracking

Lito 1:

Reliable Tracking
Works well in controlled environments

X1:

Smarter subject tracking
Improved obstacle awareness
Better performance in tighter spaces

Speed & Responsiveness

Lito 1:

Smooth, beginner-friendly
Slight delay in high-intensity adjustments

X1:

Faster response times
Better for dynamic movement (action, handheld-style flying)
X1 bridges the gap between casual creator and serious content production

Take-Away

If you’re new to drones and want something affordable and easy to use, choose Lito 1. It’s low-pressure and user-friendly out of the box. If you shoot events, need more reliability in changing conditions and want to future-proof your gear, choose Lito X1 as it is smarter and helps you stay focused on the shot.

Capture the Earth Without Costing It. Small Photography Shifts, Big Impact.

2026-04-22T10:13:10-05:00

Photographers share a unique bond with nature. We see a lot of beauty, and as we honour Earth Day, we’re reminded that our cameras do more than capture landscapes – they help us advocate for them. Earth Day isn’t necessarily about perfection– but it is about awareness. It’s an invitation to move beyond the lens and consider how we give back to the environment that provides us with as much inspiration.

Below, we highlight 5 ways you can start making an impact in your craft:

1. Support Sustainable Gear

Every purchase sends a message when you choose which camera bag, accessory, or piece of equipment you welcome into your family. Buying accessories or camera bags made with recycled materials encourages companies to produce responsibly while also lowering the carbon footprint of your creative work.

There are a few names in the game that center their products around sustainable materials and practices. When shopping for camera accessories or bags, here are some environmentally conscious brands you’ll want to keep in mind:

LoweproLowpro explicitly states its environmental responsibility policy as part of its brand values. They launched a Green Line of camera bags, where products feature a green line logo to indicate their sustainability level, showing how much recycled or responsibly sourced material is in each product. They measure sustainability using standards like GRI 301-2, which tracks the percentage of recycled yarn in fabrics. They have also transitioned to PFC-free water-resistant coatings, reducing harmful chemicals in production. Some Lowepro bags are made with as much as 75% recycled materials including the packaging. They also use solution-dyeing processes that reduce water use by up to 80% compared with traditional dyeing.
Peak Design
Peak Design’s sustainability efforts are supported by several independent certifications and memberships, including the Certified B Corporation (meeting high standards of social and environmental performance). They have measurable targets to improve the sustainability of their products, with a projected 90% of their primary fabrics to come from recycled materials by 2027. Peak Design has taken rare steps to measure its entire carbon footprint and offset it since the company began. They actively fund and advocate for environmental and conservation causes through nonprofits such as The Conservation Alliance.
Urth
Urth gear is designed with sustainability in mind. Their backpacks are made with approximately 70% recycled materials (especially recycled nylon), which helps divert textiles from landfill without compromising durability. Tree planting is a core part of Urth’s sustainability strategy, where they plant one tree for every product sold – contributing to ecosystem restoration. Their strategy is to offset the carbon impact of production to create a net-positive effect on the environment. They also continuously search for low-impact materials, refining their designs to minimize material during production. Urth’s packaging avoids single-use plastics, using recycled materials instead. It’s a mission with purpose.

2. Recharge, Recycle Batteries

Between Cameras, flashes, and accessories, photographers go through a lot of
batteries – especially on long shoots. One of the easiest ways to make a small environmental impact is by taking care of your batteries. Here are a few tips to maximize your battery health:

Charge Before They Are Empty
Lithium-ion batteries last longer when they’re topped up before hitting 0%. Try recharging when your battery charge cycle is hovering around 20-30%
Avoid Overcharging
Leaving batteries plugged in overnight is occasionally okay, but consistently doing so can shorten their lifespan.
Rotate Multiple Batteries
Cycling through your batteries helps them wear evenly – and ensures you’re never caught without power.

And finally, when your battery reaches the end of its cycle, it’s important to be mindful of how you dispose of it. Many local recycling depots and electronics stores accept used batteries, keeping harmful materials out of landfills.

3. Print with Purpose

While photo printing isn’t free from enviromental impact, when done with intention and care, you can easily reduce clutter and waste. Here a few tips you can follow to keep your environmental footprint in check when printing:

Curate your Photos
Instead of letting thousands of images live unseen on hard drives
1. Curate and print your favourite
2. Choose quality over quantity
3. Use labs and materials that prioritize sustainable practices when possible
Look for Energy Star & EPeat Ratings
Many Canon printers (especially larger formats like imagePROGRAF) have ENERGY STAR and EPEAT Gold certifications - meaning they meet internationally recognized standards for energy efficiency and lower environmental impact.
Refillable Ink & Recycled Materials
Look for MegaTank/MAXIFY printers that use refillable ink tanks – a big sustainability benefit if you print often.
Canon Recycling Programs
Canon offers cartridge and hardware recycling programs to keep consumables and old devices out of landfills.
Choose your Paper wisely
Printing on FSC-certified, recycled, or sustainably sourced photo papers dramatically improves the environmental footprint of your prints.

A thoughtfully printed image is more likely to be treasured—and far less likely to be forgotten.

4. Rescue Your Film, Preserve Your Memories

Remember that film you dropped off for developing and/or scanning? It’s still in the dark about what’s next - literally. Every captured moment forsaken, abandoned to a life of eternal obscurity. Snapshots of your life- just vanished! Okay, maybe not that dramatic, but you would be shocked how many rolls of film get ghosted after being dropped off.

And while we’d love to hold onto every roll indefinitely, abandoned negatives must be binned after a certain period to keep our lab space running efficiently. We can only hold onto negatives for so long before we are required to dispose of them. Your negatives have gone through a long journey behind the scenes. Bringing them home is a small way to complete that story.

5. Sell, Trade-In, Trade-Up, or Donate

When we go buy new gear, we put so much research, discipline, and intention into making sure we stretch every last dollar, and we purchase in ways that align with our ethics. I wonder what the ripple effect would be if we were equally intentional about the gear we left behind. That camera sitting on the shelf? The lens you upgraded from last year? It’s sitting in a drawer or box that could fuel someone else’s creative journey! It’s time to give it a second life or ethically dispose of it.

Trade-In or Sell

McBain offers a really great Trade-In program that will give you a fair appraisal on so many pieces of equipment, you’d be reckless not to explore this. The program allows credit to be applied to future purchases on your account, while our Red Deer branch lets you explore a cash exchange option.

Recycle/Donate

Edmonton offers an array of Eco Stations and Electronic Depots to drop off old gear that is easily accessible within our city limits:

City of Edmonton Eco Stations:

Strathcona Eco Station: 5150-99 Street NW
Kennedale Eco Station: 5355 127 Avenue NW
Ambleside Eco Station: 14710 Ellerslie Road SW
Coronation Eco Station: 11440 143 Street

Specialized Electronic Recyclers:

Electronic Recycling Association (ERA): Accept old, broken, or working cameras, focusing on refurbishing for community donation, or safe recycling
Find Retail + Donation Centre: Partners with eCycle Solutions to accept various electronic devices
Quantum Lifecycle Partners: focusing on secure data destruction and component recover

Retail Drop-Offs:

London Drugs: Frequently part of the Electronic Recycling Association network. They offer in-store drop-offs for small electronics, including cameras, under their waste reduction program
Staples: Often have electronics recycling bins near the entrance for cameras and small peripherals.

Donate:

Rare Earth Outreach: Accepts donated cameras to deliver Photography Programming for groups with limited access to equipment.
More Than a Fad Thrift Store: a local thrift store accepting donations to support community initiatives.
Bissell Thrift Shop: Accepts cameras and other household items to support community services.
Edmonton Photographic Historic Society: Accepts vintage or historic camera donations.
Inclusion Alberta: Camera Donations and funds are used to directly support children and adults with developmental disabilities and their families.
Find.: Will accept Antiques & collectibles for gear. A social enterprise providing furnishings free of charge to individuals & families that are newly rehoused.

Our Final Thought

Photography is all about preserving what matters—moments, people, places.

Earth Day is a reminder that the world we capture deserves that same care and intention. And while no one gets it perfect, small, mindful choices in how we shoot and care for our craft can add up to something meaningful over time.

The World in Your Pocket - The DJI Osmo Pocket 4

2026-04-15T17:09:50-05:00

For those of us who live to chase the light, the technical leap to a 14-stop dynamic range in a pocket-sized device is the kind of magic to make you swoon. With the release of the Osmo Pocket 4, DJI has evolved a beloved piece of engineering that feels like both a precision instrument and a cinematic storytelling tool. Freezing time with 4K/240fps slow-motion and the new ActiveTrack7.0 are among the newest features we think creators will get excited about. The Pocket 4 isn’t just about capturing what’s in front of you; it’s about having the creative freedom to finally see it.

» Pre-order the DJI Osmo Pocket 4 | Starting at $649.99

Below, we break down the best of this new release:

1. Superior Image Quality

Sensor
Osmo Pocket 4’s new 1-inch CMOS and f/2.0 aperture create soft bokeh for dimensional, clear portraits. With a 14-stop dynamic range and 10-bit D-Log, it captures rich details and authentic colours, even in high-contrast scenes like the seaside or dusk.

Lossless Zoom
Enjoy 2× lossless zoom for sharp, clear footage, even from a distance. Simply tap the dedicated zoom button once to switch between 1× and 2× views, capturing each moment just as you imagine.

2. Intelligent Recording

Ultra HD Slow Motion
Record in 4K/240fps to slow down life’s joyful moments, capturing every frame with smooth, sharp clarity.

Stable Footage on the Move
Walk, film, and create effortlessly with 3-axis stabilization. From playing with kids to scenic views, Osmo Pocket 4 keeps every moment steady. Plus, multiple gimbal modes allow for even smoother, silkier camera movements. A rotatable Touchscreen makes this even more fluid and shake-free.

Always in Frame With ActiveTrack
Osmo Pocket 4 supports ActiveTrack 7.0, which can track distant subjects even at 4× zoom. With tracking modes such as Spotlight Follow and Dynamic Framing, capturing cinematic, single-handed shots becomes effortless.

Better Memory
107GB Built-In Storage & 800MB/s Transfer

Subject First With Intelligent Autofocus
Intelligent autofocus keeps your subject sharp. Enable “Subject Lock Tracking” to automatically lock onto and track your subject; simply tap a detection box on the screen to switch the focus to a different subject. Alternatively, use “Registered Subject Priority” to prioritize focusing on a pre-registered subject.

Gesture Control for Quick Shots
Gesture Control on the Osmo Pocket puts you in charge.
Palm Gesture: Show your palm to toggle ActiveTrack.
“V” Gesture: Flash a peace sign to take photos or start/stop recording.

3. Enhanced & Fun User Interface

The user interface has been significantly upgraded to be both more intuitive and enjoyable to use. At the heart of this experience are some pretty versatile functions

5D Joystick
Handles navigation and orientation with simple click patterns: A single press returns you to the previous screen, and a double-tap recenters the gimbal. 3 clicks will quickly flip the camera.

Two New Buttons
Two dedicated buttons were introduced to streamline zooming and personalization. A single press of the Zoom button toggles between 1x and 2x magnification, while a double-tap jumps straight to 4x. Meanwhile, the custom button provides immediate access to a user-defined preset via a long press.

2” Rotatable Touchscreen
All of this is monitored through a vibrant 2-inch, rotatable touchscreen, featuring a high-brightness 1000-nit OLED display that allows you to start capturing simply by rotating the screen.

Final Thoughts

By successfully integrating a 1-inch sensor with a 14-stop dynamic range into such a constrained gadget, DJI has addressed the primary demands of the DJI community: better low-light performance and professional-grade colour science. It’s the underlying processing power of Active Track 7.0 that secures its place as a serious tool for creators – transitioning from a useful portable device into a powerful instrument that holds its own in a professional workflow.

The DJI Osmo Pocket 4 is expect to arrive in stores in late April, 2026.

The McBain Spotlight: March Photo Contest Winners

2026-04-13T17:23:16-05:00

Gray skies and stubborn snow remnants show that a lingering winter keeps a tight grip on our community. But while April may resist Spring, our photographers certainly don’t. This month’s contest entries showcase colour bursts, texture, and energy as we celebrate skill and creativity rather than relying on seasonal clichés.

Capturing something remarkable in the ordinary is the magic of photography. Our Entrants rose to the challenge, and this month’s results are something to celebrate! Let’s take a look at our top Winners!

Submit Your Photo for April's Contest!

WINNER

Mike Yackulic

Congratulations to our Winner, Mike, who shot a beautiful picture of North Falls in Oregon. Mike explains, “Silver Falls State Park is a wonderful park (in Oregon) filled with waterfalls, several of which you can walk behind. This waterfall has an enormous cave behind it spanning hundreds of feet.”

What our voters loved most about this photo was the framing. It’s like you’re looking into the “eye” of the waterfall. Most waterfall photos take on an air of grandiose- they fill the frame, and you can almost hear their thunderous sound through the photo. Mike’s waterfall photo, however, beckons your attention by intimately inviting you into its solitude. It’s energetic without being loud and peaceful without being too still. You can almost feel the dewy veil of the air, reaching out with a dampness that stops just short of a kiss on the skin.

HONOURABLE MENTIONS

Tonya Davison

There’s a haunting feeling unfolding in the pages of Tony Davison’s Hymn Books. It is reminiscent of those long prairie road trips where you pass abandoned towns with abandoned churches - a snapshot of space and time that stands completely still. I imagine for most people, the thought probably grazes their minds about what’s inside those eerie buildings. But very few people actually stop to explore what’s inside. We’re glad Tony Davison was one of them.

Tony came across a 1930’s church on one of those roadtrips and describes what she saw: “Once inside this church, there were 2 Hymnals/Bibles sitting on the pedestal. I left them the way I found them and took the photo. In post-processing, I converted the photo to B&W so it can visualize the age of the photo.” Congratulations, Tonya!

Eliot Slaven

We are also thrilled to award another Honourable Mention to Eliot Slaven’s breathtaking capture from Smutwood Peak. In a heroic pose, this lone adventurer stands, clothed in a vibrant yellow coat, his back to the viewer, facing the jagged edges of a majestic, mountainous background. Eliot says, “One of my favourite frames from an absolutely epic morning on Smutwood Peak. The dynamic range was absolutely out of control, making this edit challenging. I still probably didn’t do the scene justice, but I’m proud of the image nonetheless.”

We agree with Eliot that what makes this image more dramatic is the edit, and viewers might be surprised by how important a good edit is in defining a winning photo. Seasoned photographers have taught classes at McBain that show us the editing behind their award-winning photos, and you would be in awe of the difference an intuitive, thoughtful edit can make. Never underestimate the tonal change and emotion that a thoughtful edit can have on your final image.

Enter our April Photo Contest!

We love that our McBain community showed up well this month! What we can learn from this month’s submissions is that there are really no limits when it comes to how far you can take your photos. Often, new photographers and even hobbyists will stop once they’ve got the shot. But what other photographers have shown this month is that experimenting in the editing room can go a long way in taking your photo from good to great - and maybe even award-winning!

With that said, we just want to encourage all of our McBain contest participants to go the extra mile! Once you’ve taken the photo, ask yourself, “How far can I take this”? You’d be surprised how much the world opens when you’re willing to stretch your creativity a little further. Thank you to all our wonderful submissions. You can find some further submissions below.

Staying Present Behind the Lens: Real Wedding Moments with the Sony Alpha 7 V

2026-03-27T11:04:58-05:00

Guest Blog by Sam Sciarrino

As a seasoned wedding Photographer, capturing honest, emotional, and lasting images is the key to my success. Yet every location brings its own challenges. Sometimes the lighting is ideal, and other times I’m in a dark or challenging space. In those situations, the goal isn’t to force the moment, but to move naturally through it, creating a beautiful image from a difficult situation, while keeping the experience relaxed and genuine.

When Sony lent me the Alpha 7 V, it allowed me to stay present with my subjects, keeping them comfortable, spontaneous, and engaged—without interrupting the rhythm of the session.

The Alpha 7 V, paired with the Sony 50–150mm, became one of my favourite lenses. It lets me step back and document moments as they unfold, while still maintaining intimacy, depth, and refinement. With up to 30 frames per second in 14-bit RAW, pre-capture and speed boost, I don’t have to anticipate or control every detail. The camera responds as moments evolve.

When lighting becomes challenging, its wide dynamic range helps preserve highlights and depth, while maintaining natural skin tones.

The AI-powered subject recognition allows me to stay focused on people rather than sequences, whether I’m capturing stills or video. It can move naturally and focus on what matters most: staying present with the people in front of me. When technology works seamlessly in the background, I’m free to focus on connection and create lasting memories for my clients.

About Sam Sciarrino

Sam Sciarrino is an internationally celebrated Master Photographer, educator, and speaker, and
the owner of Horvath Photography based in Toronto, Canada.

With an impressive array of credentials, Sam holds the Master and Craftsman of Photographic
Arts from the Professional Photographers of America (PPA), the Master of Photographic Arts
from the Professional Photographers of Canada (PPOC), and is a Triple Master with the
Wedding & Portrait Photographers International (WPPI).

Renowned for his creative vision, technical expertise, and personalized client approach, Sam has
built a distinguished reputation for producing imagery of exceptional artistic quality. His career
is marked by a long list of prestigious awards and accolades from leading photographic
organizations.

Sam’s work has been featured in top industry publications including Rangefinder, Professional
Photographer, Studio Photography, Image Maker (UK), Travel Life Magazine, and Planet Nikon
Photographer.

As a respected voice in the global photography community, Sam has shared his knowledge and
insight with audiences around the world, leading lectures and workshops across North America,
Europe, and Asia—including in the U.S., Canada, the U.K., Italy, Greece, and China.
With decades of experience and an unwavering passion for the craft, Sam Sciarrino continues to
inspire photographers at all levels to push creative boundaries and master the art of visual
storytelling.

This post was supplied by Sony Canada.

The Sharpest Tool in My Kit: A Chef’s Journey Behind the Lens

2026-03-23T16:51:54-05:00

A Guest Blog by Isaac Tang

The Sharpest Tool In my Kit

As a young teenager, my first steps inside a professional kitchen marked the beginning of a lifelong journey. I never considered myself an academic; instead, I was drawn to activities that allowed me to work with my hands. Whether I was playing guitar for hours or participating in solo sports, I preferred focusing on self-improvement over competition with others.

The Kitchen’s Appeal

The kitchen captured my attention with its sensory overload: the enticing aromas, the energetic sounds, the dynamic movements, and the controlled chaos reminiscent of a ship striving to stay balanced. Each night brought new challenges, with daily tasks performed urgently and the persistent feeling of being behind. The pressure to meet goals before guests arrived was constant. Staying organized, preparing delicate ingredients, and cooking with precision demanded endurance and speed. Both qualities were essential; neither could be sacrificed.

Pursuing Mastery

Some nights tested our limits, while others faded into memory. This pursuit became a journey of art and self-discovery, a path many follow in their quest for mastery.

Cooking Around the World

For the next twenty years, I cooked across Canada and in countries such as Japan, Taiwan, Thailand, and the Middle East. My dream was to present whimsical creations—art that others called food.

Transition to Visual Storytelling

Everything changed the day I picked up the Sony A6400, sparking my journey into photography and filmmaking. From the A7M4 to the A7M5, my voice grew stronger.

Representing Chefs Visually

I noticed that chefs were often visually underrepresented. The only show that came close was Chef’s Table on Netflix, but it focused on the most extravagant and renowned chefs, leaving many stories untold.

While Chef’s Table inspired me, I felt compelled to share the stories of chefs from my local Canadian community.

I was honoured to be inducted into Canada’s most prestigious national culinary team.

BOCUSE D’OR Team Canada.

Competing in France alongside candidates from twenty-five other countries was the highest honour. This competition is one of the oldest and most renowned, akin to the Olympics in prestige.

This experience allowed me to continue telling the story of chefs—their dedication, humanity, passion, and relentless drive to bring ideas to life. Watching masters of their craft compete, with intensity and concentration comparable to a racecar driver navigating a winding road, was thrilling. They faced obstacles with grace and experience, surpassing setbacks.

Hidden Heroes of the Kitchen

Observing how these professionals move and interact with their environment is remarkable. They are the hidden heroes who strengthen our communities, working out of the spotlight to create food from a love for the craft.

Capturing Culinary Artistry

With my A7M5 camera paired with the 50-150GM f2 and 24-70GMII lenses, I feel as equipped as when wielding a sharp knife for delicate cuts. The camera’s ability to reframe and zoom instantly in a fast-paced setting lets me capture the raw speed and grace of chefs.

Switching between fast burst photography and slow-motion 4K120p video, I document intimate, dramatic moments. The A7M5 has become the successor to my knife—the sharpest tool at my disposal.

My name is Isaac Tang. I am a Chef and Filmmaker.

Chasing Light in New Zealand: A Photographer's Guide to the South Island in December

2026-03-20T09:44:07-05:00

A Guest Blog Post by Josh McCabe

After my adventures at home in the Canadian Rockies and hiking the Alps in Italy and Switzerland, I thought I had seen it all. Then, in December, I visited New Zealand, and the landscapes there took things to a whole new level.

This isn't just a travel post, it's a photographer's guide to the spots that moved me most, with honest tips on timing, gear, and what I wish I'd known before I got there. You’re guaranteed to come out with some amazing work if you follow these tips.

Why December?

December is, in my opinion, the sweet spot for visiting the South Island as a photographer. The lupins are at or near their peak (aim for around December 15th if you can), and the long days offer generous golden-hour windows. The only downside of long days is the short nights, but New Zealand's coffee scene makes short work of that problem. Even the gas stations have high-end machines turning out Flat Whites better than most cafes back home.

That said, December isn't without its trade-offs. Up in the alpine, you're rolling the dice a little. We hit some snow on the higher hikes, so if you're heading above the treeline, pack accordingly. But we found we could happily deal with a little snow at elevation in exchange for a valley full of purple and pink lupins below. For most photographers, that's a trade worth making.

Camera Gear I Bought

I shot everything on a Canon EOS R6 Mark III, paired with three lenses that covered almost every situation the South Island threw at me. Here are the main gear items I recommend for the trip.

Canon EOS R6 Mark III: My body of choice for the trip. I’m a hybrid shooter, so having photo and video is a must.
Canon RF 15–35mm f/2.8: My most-reached-for lens on this trip.
Canon RF 24–70mm f/2.8: Versatile and sharp. Perfect for waterfall details, intimate compositions, and everything in between.
Canon RF 70–200mm f/2.8: A great tool for compressing mountain backgrounds and isolating subjects within a busy scene.
DJI Mavic 4: The aerial perspective this drone unlocked was something else entirely. Some of my favourite shots from the trip came from above.
Peak Design Travel Tripod (Carbon Fibre): Lightweight enough to take on longer hikes and packs down surprisingly small.
Peak Design Capture Clip: An absolute must for hiking. Your camera sits securely on your shoulder strap, always within reach, and you will never miss a shot.
NiSi Polarizer: I wouldn't shoot landscapes without one. It cuts harsh glare, brings the blue back into skies, and adds real vibrancy to colours.
NiSi Professional Lens Cleaning Blower: Loved this for quickly clearing rain and dust without risking smudges or scratches on the glass.
RODE Microphone: Essential if you're shooting video. One tip: bring a windsock. New Zealand is famous for winds that can hit 100km/h, and it will ruin your audio without one.
Canon LP-E6P Batteries: The days are long, and so are the shooting sessions. Pack spares. You will use them.
Logiix Piston Power 20,000mAh Power Bank: On overnight trips, this was a lifesaver for keeping my camera, microphone, and iPhone charged when a wall outlet wasn't available.

Location 1: Lupins Along Lake Pukaki

There's no big secret to finding the best lupin shots along Lake Pukaki. You just drive slowly along the lakeshore, watch your left side, and pull over when you find a patch that frames up with Lake Pukaki in the mid-ground and Mount Cook rising behind it. That layered composition (lupins, turquoise lake, snow-capped peak) is one of the most iconic frames in all of New Zealand, and for good reason.

I shot this location with the 15–35mm wide-angle, and I'd make the same call every time. The wide field of view lets you pull in the foreground flowers, the lake, and the mountain in a single frame without feeling cramped.

Timing:

A couple of hours before and right at Sunset is exceptional here. But sunrise would be just as beautiful. Mount Cook is such a dominant peak that it catches alpenglow from both directions, so you really can't go wrong if you're out early or late.

Photo Tips:

Get low among the lupins to maximize their presence in the foreground. Even a few inches of height difference changes the shot dramatically. Try a polarizing filter on the lake to cut glare and bring out that signature turquoise colour. Shoot in RAW as the dynamic range between a bright sky and shaded flowers is significant.

Location 2: Wilson Creek Chasm

Wilson Creek Chasm is a hidden little gem tucked along the highway heading toward the West Coast. There are no signs pointing you to it, just a lightly beaten trail veering off from the road toward the sound of water. Easy to miss if you don’t know what you’re looking for.

You can safely explore about 150 metres into the chasm before the terrain becomes canyoneering territory that requires a guide. The great news for photographers is that the most beautiful section is well before that point, so no technical skills are needed. Bring sandals or watershoes to wade through the water.

One serious word of warning: do not visit if it has rained heavily in the days before, or if it's actively raining. A local friend told us she visited after rainfall, and the water was up to her neck, fast, powerful, and deeply dangerous. Water levels in chasms like this can change dramatically and quickly.

Timing:

In December, the sweet spot for light is between 2:45 and 4:00 PM. At this time, the sun angles directly into the chasm, backlighting the waterfall spray and creating a genuinely dreamy, almost ethereal atmosphere. Worth timing your drive specifically around this window.

Photo Tips:

A circular polarizer will help manage reflections on the wet canyon walls and make colours pop. Bring a lens blower and microfibre cloths, as the waterfall mist will find its way to your glass. Having a quick way to dry the glass between shots is essential. Slower shutter speeds (try 1/4s to 1s) will smooth the water beautifully. A small travel tripod will work well to keep the subject sharp during a lower shutter speed.

Location 3: Milford Sound

We made a deliberate choice that many people wouldn't: we went to Milford Sound on the stormiest day we could find. And it was one of the best photography decisions of the entire trip.

In calm weather, Milford Sound is stunning. In a storm, it becomes something else entirely, alive and dramatic. Waterfalls that only exist after rain cascade down every cliff face. The low cloud wraps around the peaks. The mood is exactly what this landscape seems to be calling for. Yes, we battled rain and wind. Yes, our gear got wet. No, I wouldn’t have changed a thing.

For the boat tour, go with Southern Discoveries. They're known for getting closer to the falls than other operators, which makes a genuine difference in the photographs. Their larger vessel also means more stable shooting positions and more room to move around. Even if it means more fellow passengers. Smaller boats may carry fewer passengers, but their size still makes it difficult to compose shots without fellow passengers in the foreground.

Photo Tips:

Lens protection is everything here. Bring a blower brush and multiple microfibre cloths, as the spray from waterfalls at close range is relentless. A rain cover for your camera body is also strongly recommended. I trusted the R6MKIII to keep the rain out naturally during the two-hour boat tour, and it did. The 24–70mm f/2.8 is the ideal lens on the boat. It gives you enough reach to fill the frame with falling water while still being wide enough to capture the surrounding cliffs for scale. Shoot in burst mode as you approach the falls. The spray creates constantly shifting light, and you want to capture the moment the droplets catch the light just right. In wet environments, you will, of course, want your polarizer to control the glare.

Location 4: Mount Cook National Park Road Shots

Mount Cook National Park rewards photographers who are willing to drive slowly and stop often. Some of our favourite images from the entire trip came from just pulling over along the main road at the right moment. Always pull over only when safe. Many accidents happen here because either people pull over at the wrong spot or drive on the wrong side of the road.

Peter's Lookout deserves a specific mention. The road here has a gentle S-curve leading directly toward Mount Cook, and in the right light, it's one of the most beautifully composed natural scenes you'll find anywhere. Sunrise and sunset both work, but we also loved waiting just a little after sunrise for the light to find Lake Pukaki and turn it that brilliant, almost impossible blue.

Photo Tips:

To bring justice to Mount Cook, I put on my Canon 70-200 2.8 and compressed it to show off Mount Cook's true size.

The Hooker Valley Track is the signature hike of the park, and even though it was closed past the second bridge during our visit, what remained open was still one of the most stunning walks we did. The track leads you toward the glacier with mountain walls rising on either side and a blue glacier stream rushing beneath you as you cross the bridges.

Location 5: Mueller Hut

Mueller Hut was the highlight of the entire trip, and we almost didn't get there at all.

If you arrive in New Zealand and find the Mueller Hut bookings are full (which they almost always are), most people give up. We didn't. We kept refreshing the booking page throughout our trip, and eventually, a cancellation opened up. We took it immediately, and somehow the weather aligned perfectly.

The hike up takes about 4 hours, and it's serious: steep, relentless, and absolutely worth it. Because of the effort involved, I decided to pack light on camera gear. That meant leaving the heaviest lenses behind and relying primarily on my wide-angle and 24-70.

At the hut, you don't need to bring a stove, propane, or a sleeping pad, as that gear is provided, which makes a real difference to your pack weight and frees you up to bring a few camera essentials you'd otherwise leave behind.

Blue hour at the hut was one of my favourite shooting times of the entire trip. As the sky faded and the hut's warm interior lights began to glow against the darkening peaks, the scene became magical, and the cozy hut glowed. You'll need a tripod for these shots, as shutter speeds get long fast in low light.

At sunrise, walk up to the nearby ridge above the hut. This is where the tenters camp, and in the morning light, you'll find their colourful tents lit from the side by the first rays coming in from the east. It makes for a beautiful, human-scaled subject against the immensity of the surrounding peaks.

Photo Tips:

Pack a lightweight travel tripod. You'll be grateful for every gram you save on the hike up, but you'll absolutely need stable support for night and blue-hour shots. Use a Peak Design Capture Clip to carry your camera securely on your shoulder strap during the four-hour climb. It keeps your hands free for scrambling or hiking poles while giving you quick access when a shot presents itself on the way up. Wide angle is king here. The hut sits in a bowl of peaks, and you want to capture the surrounding environment, not just the hut itself. For night shots, set your focus manually to infinity before it gets fully dark, so you're not hunting for focus in blackness. Bring extra batteries, as cold nights at altitude drain them faster than you'd expect.

Final Thoughts

I came to New Zealand with high expectations. It exceeded all of them. The South Island is a landscape photographer's dream. Every two hours of driving presented a completely new landscape. Come in December if you can, stay flexible, keep refreshing that Mueller Hut booking page, and don't be afraid to shoot in the rain. Some of the best frames you capture will come from the wildest weather.

Shoot often, explore wide, and let the landscape surprise you.

All images shot on Canon EOS R6 Mark III with RF 15–35mm f/2.8, RF 24–70mm f/2.8, and RF 70–200mm f/2.8.

February Photo Contest Winner

2026-03-17T16:36:17-05:00

Our McBain Community came in strong this month… There’s a sense of anticipation in the air as we wedge closer to spring – you can feel it coming, even if winter is still lingering in the background. It’s that in-between season where anything can happen.

For photographers, that waiting period can be surprisingly inspiring. This month’s entries captured that perfectly, with a great mix of winter scenes and hints of spring on the horizon. The variety made for a really fun contest to judge, and we loved seeing the creativity that came out of this transitional time of year.

Submit your photo for our March Photo Contest Here!

WINNER:

Italo Pino

Taking our Top Spot is Italo Pino. A few months ago, Italo won an Honourable Mention, so it’s exciting to see him move up on the podium. His winning image captures the high-energy world of BMX racing in a fun, creative way – action frozen mid-air with great clarity, adrenaline leaping off the frame.

Italo describes the exact scene: “Under a brilliant blue August sky, BMX riders of various ages exploded off the start hill during championship weekend in St. Albert on August 24, 2025. Competitors from across the country gathered for the Canada Cup and Alberta Cup finals, showcasing elite talent in both male and female divisions. Many spectators watched as athletes launched into the course, chasing podium dreams and national recognition. In the photo, riders surged forward in a blur of colour, power, and determination. Multiple exposures were used to capture the intensity of the race, where fractions of a second separated victory from defeat.”

Some striking Honourable Mentions are also highlighted!

HONOURABLE MENTIONS:

Bruce Raynor

Bruce’s photo of a serene moment of a BC Ferries vessel at sea ran neck-and-neck with this month’s winner. It’s a beautiful photo of one of Canada’s most scenic areas- Duke Point. Bruce writes, “Calm waters and colours blended so well in that moment on the journey back to Alberta”. Bruce’s photo was a handheld photo taken with an Olympus OMD EM1 Mk III using a Zukio Pro 40-150mm lens. “The glow of the sunset reflecting on the calm waters makes this a truly peaceful contemplative shot”.

Tonya Davison

Our next honourable mention caught a ton of likes from our McBain staff. As photographers, when we start asking ourselves, “how does this image feel?” rather than just “how does it look?”, we can surprise ourselves with what we capture. Tonya’s image feel sharply cold – the kind of cold that creeps into your bones just looking at it. The hoarfrost has formed into jagged blade-like shapes along the structure – almost like something out of Edward Scissorhands. These violently sharp edges give the photo a biting quality that mirrors the kind of winter morning where the cold feels just as sharp against your skin. It’s a great example of how texture and detail can evoke a physical sensation.

Thanks to everyone who submitted this month. We are always encouraged to see the McBain Community continue to show up with their best. Transitional seasons often bring the most interesting lights and stories to photograph, and this month’s entries proved exactly that.

For your opportunity to win a free 16x20 Gallery Wrapped Canvas, Submit Your Photo!

Shoot. Submit. Win!

See Some More Beautiful Submissions Below!

TWO New Sigma Primes, Two Creative Perspectives

2026-02-25T13:12:46-06:00

Sigma is bringing creators 2 fast primes - balancing optical excellence with real-world usability. With the release of the Sigma 15mm F1.4 DC Contemporary and the Sigma 35mm F1.4 DG II Art, photographers can maximize their storytelling with multiple perspectives.

The New Sigma 15mm F1.4 DC Contemporary

Sigma has expanded its APS-C prime lineup with a lens that prioritizes both performance and portability. Sigma’s new 15mm F1.4 DC Contemporary delivers a fast F1.4 aperture in a compact, palm-sized body, offering a full-frame equivalent field of view of approximately 22.5mm. It’s a perfect wide-angle, sharp lens that won’t add weight to your kit.

Key Features

Approximately 50% lighter than its predecessor (Sigma’s 16mm F1.4 DC DN)
Compact 64.8mm length – highly portable for everyday shooting
Outstanding edge-to-edge sharpness, even wide open at F.14
Improved suppression of sagittal coma flare – ideal for night skies and astro work
Nine-blade aperture for smooth, circular bokeh
Advanced optical design with FLD, SLD, and aspherical elements
Designed to minimize flare and ghosting for strong contrast in challenging light
Stepping motor autofocus – fast, quiet, and precise for stills and video
Dust-and-splash resistant construction with water-and oil repellent front coating
Part of Sigma’s expanding F1.4 DC series for APS-C cameras

Wide-Angle Built for Creative Freedom

Sigma’s 15mm focal length sits in a sweet spot for street photography, travel, environmental portraits, landscapes, and video work without feeling exaggerated.

What stands out most for us is how balanced this lens is. It’s a lens that holds up when shooting handheld at night and meets the lightweight needs of videographers. This lens supports creative momentum rather than interrupting it.

Available for Pre-Order now, this lens includes Sigma’s 7-year Canadian warranty.

Sigma 35mm F1.4 DG II Art

The 35mm F1.4 is already an iconic Sigma lens, but the 35mm F1.4 DG II Art’s upgrade marks the latest evolution of that legacy, offering the highest optical performance in Sigma’s 35mm lineup, with some performance features that creators will find worth the upgrade. Some of them include:

Exceptional Optical Performance

Even wide open at F1.4, this lens delivers incredible resolution across the entire frame – all accomplished with the redesigned 15-element, 12-group optical construction.

Highlights include:

Four high-precision aspherical elements
Two SLD glass elements
Thorough suppression of axial chromatic aberration
11-blade rounded diaphragm giving rich bokeh without colour bleeding
Newly developed AAC (Advanced Amorphous Coating) to dramatically reduce flare and ghosting.

Compact, Refined, and Built for Motion. Pre-Orders are open now, with first shipments expected in April. Early orders recommended.

Despite its improved optical design, the 35mm DG II Art is approximately 14% shorter and 20% lighter than its previous generation, making it more agile without sacrificing build quality.

Performance Features:

Dual HLA (High response Linear Actuator) = fast, accurate, and quiet autofocus
Minimized focus breathing - ideal for video work
Aperture ring with lock switch and a click on/off control
Customizable Dual AFL buttons
Dust-and-splash-resistant construction
Water and oil repellent from the element coating
Petal-type hood with secure locking mechanism

Two Lenses. Two Perspectives

The 15mm F1.4 DC Contemporary invites you to step even wider, capturing cinematic scenes with unique angles and extra creativity to capture movement and atmosphere.

The 35mm F1.4 DG II Art refines one of photography’s most beloved focal lengths - offering the best resolution, beautiful bokeh, and performance and portability that won’t have to compete.

Both lenses are available for Pre-Order now.

The NEW NIKKOR Z 70-200mm F2.8 VR S II: Lighter. Faster. Sharper

2026-02-25T12:37:57-06:00

Pre-Order Here

Nikon Canada has officially announced the next evolution of one of its most trusted lenses – the 70-200mm F2.8 VR S II. Designed for sports, weddings, portraits, wildlife, and hybrid creators, this lens delivers refined elements for uncompromising image quality.

The new version builds on its predecessor's reputation with meaningful upgrades in speed, optical performance, balance, and weight. For creatives, this translates into improved stabilization, enhanced low-light performance, and greater clarity, with smoother bokeh.

What’s New – Feature Upgrades

26% Lighter (998g) and 12mm shorter than previous version
Internal Zoom Design for improved balance, gimbal compatibility, and stable handling
Silky Swift VCM (SSVCM) autofocus system
- 3.5x Faster AF
- 40% improved tracking while Zooming
- Smoother and quiet for video
Revised Optical Formula with Super ED, aspherical ED, fluorite, SR, and other specialized elements for superior aberration control
11 rounded diaphragm blades for more natural circular bokeh
Meso Amorphous Coat + ARNEO Coat for Nikons’ strongest anti-reflection performance yet
Closing Focus: 0.38m (wide)/0.8m (tele)
6.0-stop VR (with compatible bodies using Synchro VR)
Arca-Swiss tripod compatibility – first NIKKOR lens to support it
Removable tripod collar with portrait/landscape switching
Fluorine-coated front element + dust and drip resistance
Compatible with
- Z Teleconverter TC - 1.4x
- Z Teleconverter TC - 2.0x

The result is a professional 70-200mm that’s easier to carry, faster to focus, and sharper across the frame – built for demanding real-world shooting.

Interested in Reserving Yours? Pre-Order Here.

Tamron 35-100mm F2.8 + TAMRON-LINK: A Smarter Hybrid Workflow

2026-02-20T13:25:57-06:00

Having a reputation for delivering high-performance glass in surprisingly compact packages, Tamron has once again achieved that with the arrival of its 35-100mm F2.8 lens for Sony E and Nikon Z mounts. Covering a versatile mid-range focal length with a constant F2.8 aperture, this lens is designed for creators who want flexibility with a lens that hits a sweet spot between compression and versatility.

Here we take a look at the top Features for this dynamic lens:

Practical Telephoto Zoom

Keeping a constant F2.8 aperture, photographers will get consistent exposure and beautiful background separation throughout the zoom range- no compromises. Ideal for:

Portrait Photographers who love background separation
Event shooters working in tighter indoor spaces
Hybrid Creators switching between stills and video
Travel photographers who want reach without bulk

Built for Hybrid Creators

Optimized for video workflow as well, the 35-100mm F2.8 fits beautifully into a modern hybrid kit. Key advantages include:

Smooth autofocus performance
Reduced Focus breathing
Lightweight Construction for gimbal use
Consistent aperture for seamless exposure transitions.

If you shoot Sony E-Mount or Nikon Z-Mount, building a streamlined video setup is incredibly practical for interviews, detail shots, and documentary-style work.

Introducing TAMRON-LINK (Model TL-01)

Coming onto the scene as well is Tamron’s new accessory: TAMRON-LINK. Designed to expand lens control for creators, TAMRON-LINK enables wireless communication between compatible Tamron lenses and the TAMRON Lens UtilityTM Mobile app via Bluetooth.

By connecting TAMRON-LINK to a compatible Tamron lens, users can:

Wirelessly operate select lens functions
Customize lens settings via smartphone
Improve workflow efficiency on set
Reduce cable clutter during production

Eliminating cable limitations is a real advantage for videographers working with gimbals, sliders, or tight-rig setups, a reliable tool for on-location work.

For creators who need versatility without the bulk, the Tamron 35-100mm is a high-performance choice for a streamlined workflow. With the addition of TAMRON-LINK wireless control, Tamron is clearly thinking about real-world shooting environments - minimizing friction and maximizing creative flow.

Pre-order the Tamron 35-100mm F2.8 Di III VXD Lens for Nikon Z Mount | $1249.99 »

Pre-order the Tamron 35-100mm F2.8 Di III VXD Lens for Sony E Mount | $1249.99 »

Pre-order the Tamron Link | 69.99 »

Canon Winter Cashback Event

2026-02-20T08:00:00-06:00

Get up to $125 in Savings on Select RF Lenses

Our friends at Canon Canada have a new way for you to save on select RF lenses! From February 20th to March 12th, the company is offering exclusive cashback rewards on popular RF glass that could save you up to $125 per lens*. The program is simple to use, so claiming your reward is easy-peazy.

How it Works

Purchase: Buy an eligible lens from McBain Camera during the promotional period (Feb 20th to March 12th)
Claim: Submit your claim online at the Canon Creator Lab Offers page by April 12, 2026, 23:59PM
Get Paid: Once verified, you will receive your cashback via e-Transfer within 4–6 weeks.

Eligible Products

Model	Price	Cashback
RF100-400mm F5.6-8 IS USM	$949.99	$100
RF28-70mm F2.8 IS STM	$1549.99	$125
RF-S18-150mm F3.5-6.3 IS STM	$699.99	$100
RF24-240mm F4-6.3 IS USM	$1299.99	$125
RF15-30mm F4.5-6.3 IS STM	$799.99	$100
RF24mm F1.8 MACRO IS STM	$849.99	$100

Shop Eligible Canon Lenses »

* Each household is eligible to claim cashback for up to three lenses.

OM-3 ASTRO: Built for the Night Sky

2026-02-19T16:28:55-06:00

When a new astro camera enters our orbit, we’re quick to take note because these specialty cameras are far and few. OM introduced their OM SYSTEM OM-3 ASTRO Camera, which created some office buzz at McBain headquarters. This camera features specialized optics and computational photography capabilities that make capturing red nebulae and star-studded skies a cosmic experience.

Tailored for Red Nebulae

What sets the OM-3 ASTRO apart is its finely tuned infrared cut filter. Unlike a generic IR filter, the OM-3’s filter is engineered to block just the IR wavelengths that interfere with visible light, while still maximizing transmission of Ha wavelengths – the key light emitted by many nebulae. What this results in is sharper, more accurate images; crispy stars, more vibrant nebular colours, and better contrast in night skies without the sensor being “confused” by stray infrared light. For astrophotographers chasing the elusive red hues of nebulae, this is ‘astronomical’.

Flexible Astrophotography Options

The camera isn’t just for nebulae, though. The stacking processing in High Res Shot mode on the OM-3 captures multiple exposures in rapid succession and combines them into a single, ultra-detailed image. Photographers experience much less noise, making it ideal for star trails, starry landscapes, and telescope-mounted imaging. OM-3 also offers custom shooting mode presets for various astrophotography scenarios, making it easy to capture complex night scenes.

When paired with the extensive lineup of M.ZUIKO Digital lenses, photographers can fully capture wide-angled starscapes and telephoto shots. For artists using astronomical telescopes, the camera can also be mounted via Micro Four Thirds-compatible adapters for even more specialized imaging.

Optimized Tools for Night Shoots

The OM-3 ASTRO is thoughtfully built to help you capture the stars in all their glory. Here are some key features that will make this happen:

Starry Sky AF for precise focusing on stars
Live Composite for in-camera star trails
Night View to brighten the framing in low light
Digital Level to ensure perfectly level shots in the dark
USB PD Support for extended shooting sessions

Additionally, OM Digital offers body-mount filters to enhance night photography:

BMF-LPC01 Light Pollution Suppression Filter reduces interference from city lights
BMF-SE01 Soft Filter enhances the brightness and colour of stars for a more dramatic effect

Availability

The OM SYSTEM OM-3 ASTRO will be available in March 2026 at $2,999.99 CAD. The optional BMF-LPC01 and BMF-SE01 filters will retail for $399.99 CAD and $279.99 CAD, respectively.

For astrophotography enthusiasts, this camera’s blend of technical precision and creative flexibility will make it one of the most sought-after astrophotography tools coming up.

Order Yours Today!

A Complete Buyer’s Guide To Sony G Master Lenses

2026-02-17T11:46:54-06:00

G Master lenses are built for top-tier image quality, reliable autofocus, rugged weather sealing, and a signature mix of high resolution with smooth bokeh. They’re excellent matches for all of Sony's Alpha camera bodies, whether it be the high-resolution Alpha 7R series, speed-focused Alpha 1 and Alpha 9 series, or the premier hybrid Alpha 7 series. With a wide range of G Master lenses in the lineup, there are plenty to choose from. This guide will help you distinguish between each so you can choose which G Master lenses belong in your photo or video kit.

» Shop Sony Alpha at McBain

A Complete Buyer’s Guide To G Master Lenses

What “G Master” Generally Means

Optics tuned for high resolution and smooth bokeh (often with XA/extreme aspherical elements, special coatings).
Fast, quiet, precise AF (XD Linear motors on newer designs; older G Master lenses may use DDSSM).
Strong weather sealing, customizable focus-hold buttons, AF/MF switch, and (on many) an aperture ring with click/de-click and iris lock.
OSS optical stabilization on telephotos and the 100mm STF, otherwise rely on in-body stabilization (IBIS).
Video-friendly touches on recent G Master II lenses: reduced focus breathing, smoother focus, linear response MF.

How to use this guide

Lenses are grouped by zooms, primes, and super-tele primes.
For each lens: standout traits, best uses, and who typically loves it.
At the end: teleconverter notes, pick-by-genre suggestions, and quick tips.

G Master Zooms

FE 28-70mm f/2 G Master

Why it’s special: First FE standard zoom with a constant f/2 aperture for one full stop more light and shallower depth than f/2.8. Prime-level sharpness, fast XD Linear AF, minimized focus breathing, and full video controls (aperture ring with click/de-click and lock).
Excels at: Weddings/events, low-light documentary, portraits with extra subject separation, product/food with shallow DOF, narrative/video work needing low breathing.
Who it’s for: Shooters who want the exposure advantage and look of f/2 in a single standard zoom and can live with starting at 28mm and larger 86mm filters.

FE 50-150mm f/2 G Master

Why it’s special: Constant f/2 tele zoom—unique reach at 150mm with f/2 speed for brighter view, faster shutter and creamier backgrounds. Four XD Linear motors and low focus breathing.
Excels at: Portraits, ceremonies, indoor sports, stage, low-light action, interviews/narrative video with strong separation and stable framing on IBIS bodies.
Who it’s for: Event/portrait/hybrid shooters who want f/2 speed and look across a highly useful portrait-to-tele range and don’t need 200–300mm or TC compatibility.

FE 12-24mm f/2.8 G Master

Why it’s special: Ultra-wide f/2.8 zoom with prime-like sharpness and excellent coma control for astro. Bulbous front element; uses rear gel filters/third-party holders.
Excels at: Landscapes, architecture, interiors, Milky Way and nightscapes, dramatic perspectives for video.
Who it’s for: Landscape/astro shooters, real estate photographers who need the widest views without sacrificing speed or sharpness.

FE 16-35mm f/2.8 G Master II

Why it’s special: Update to the 16-35mm f/2.8 G Master. Lighter, sharper, and faster focusing than the original; improved flare resistance and lower focus breathing. Great close-focus for detail shots.
Excels at: Travel, landscape, cityscapes, environmental portraits, gimbal/video work.
Who it’s for: Hybrid creators, wedding and event shooters, anyone who wants a do-it-all wide zoom with pro optics.

FE 24-70mm f/2.8 G Master II

Why it’s special: Update to the 24-70mm f/2.8 G Master. One of the best 24-70s on the market. Noticeably lighter and sharper than the original, fast AF, low breathing, and excellent close-focus.
Excels at: Weddings, events, documentary, travel, product, food. The single most versatile pro zoom.
Who it’s for: If you buy one G Master zoom first, it’s usually this. Perfect generalist lens for photo and video.

FE 70-200mm f/2.8 G Master OSS II

Why it’s special: Update to the 70-200mm f/2.8 G Master. Much lighter than the original, faster AF, better optics, and very useful close-focusing for semi-macro detail. Built-in OSS and compatible with 1.4×/2× teleconverters.
Excels at: Portraits (compression + creamy backgrounds), ceremonies, indoor sports, stage, wildlife with TCs, video interviews.
Who it’s for: Wedding/event shooters, portraitists, sports and stage shooters who need reach, speed, and stabilization.

FE 100-400mm f/4.5-5.6 G Master OSS

Why it’s special: Pro-level sharpness through the range, strong AF, OSS, and surprisingly good close-focus for near-macro shots. Works with 1.4×/2× TCs.
Excels at: Wildlife, birds in good light, outdoor sports, airshows, travel safaris where portability matters.
Who it’s for: Photographers who want real reach with top optics but prefer a smaller, lighter package than the big primes.

Ultra-wide and Wide G Master Primes

FE 14mm f/1.8 G Master

Why it’s special: Tiny for its speed, exceptionally sharp wide open with excellent coma control.
Excels at: Astrophotography, aurora, vast landscapes, interiors, dramatic foregrounds.
Who it’s for: Astro and landscape shooters who want the cleanest stars and a compact kit. Note: no front filters.

FE 24mm f/1.4 G Master

Why it’s special: Featherweight feel, beautiful bokeh, sharp wide open, minimal coma.
Excels at: Astro, environmental portraits, travel, documentary, weddings (dance floor, prep).
Who it’s for: A top pick for hybrid wedding shooters and nightscape photographers who like a fast, small prime.

Normals & Near-Normals

FE 35mm f.1.4 G Master

Why it’s special: Compact, fast, and clinically sharp with pleasing bokeh and low distortion. Strong close-focus for detail shots.
Excels at: Street, weddings, documentary, low-light interiors, video with minimal breathing.
Who it’s for: If you love the 35mm look, this is a “lifer” lens for both photo and video.

FE 50mm f/1.4 G Master

Why it’s special: Modern, compact 50 with fast AF, excellent sharpness from wide open, low breathing, and great close-focus.
Excels at: Portraits, weddings, product, low-light generalism, gimbal/video.
Who it’s for: Shooters who want a top-tier 50 with great handling at a friendlier size and price than the 1.2 G Master.

FE 50mm f/1.2 G Master

Why it’s special: Flagship 50 with stunning subject isolation, fast AF for an f1.2, and premium rendering.
Excels at: Portraits, fashion, editorial, weddings where creamy bokeh and speed matter.
Who it’s for: Bokeh lovers and pros who want the look and can handle the size/price. Choose 1.2 for maximum blur, 1.4 for versatility.

Portrait & Telephoto Primes

FE 85mm f/1.4 G Master II

Why it’s special: Update to the 85mm f/1.4 G Master. Classic portrait rendering with creamy bokeh. AF is solid.
Excels at: Portraits, weddings, studio work, fashion, filmmaking.
Who it’s for: Photographers who love a classic 85 look and the smoothest bokeh.

FE 100mm f/2.8 STF G Master OSS

Why it’s special: Apodization element creates uniquely smooth, cat’s-eye-free bokeh. Has OSS. Note: transmission is about T5.6 (less light to the sensor than f2.8 suggests).
Excels at: Artistic portraits, detail shots, product/still life with a bokeh-centric look.
Who it’s for: Creators chasing the smoothest background rendition and willing to trade light and some AF speed for that signature look.

FE 100mm f/2.8 Macro G Master OSS

Why it’s special: The first true macro in the G Master line. Delivers 1.4× native magnification (beyond life-size) and works with Sony’s 1.4×/2.0× teleconverters for up to 2.8×. Tack-sharp GM optics with smooth bokeh, four XD Linear motors for fast/quiet AF, macro-tuned OSS, an aperture ring, and dedicated macro controls (full-time DMF, focus-mode switch, sliding focus ring with distance/magnification scale).
Excels at: True macro and beyond life-size detail (jewelry, insects, textures), product/food, wedding details (rings, invites), meticulous studio/archival work, and crisp portraits with tight close-focus. Handheld macro is more practical thanks to OSS.
Who it’s for: Macro and product shooters who want GM-grade sharpness, stabilization, and more than 1:1 without tubes; hybrid creators who need reliable AF and video-friendly handling in a macro; portrait shooters who like the 100mm look with close-up versatility.

FE 135mm f/1.8 G Master

Why it’s special: Incredibly sharp with lightning-fast AF and beautiful, clean bokeh. A modern benchmark 135.
Excels at: Portraits with compression, indoor sports, events, stage, subject isolation outside.
Who it’s for: Portrait and event shooters who also dabble in action. If you love the 135 look, this lens is special.

Super-telephoto G Master primes

FE 300mm f/2.8 G Master OSS

Why it’s special: Fast 300 in a surprisingly light package for its class, with pro OSS and top-tier AF. Pairs excellently with 1.4×/2× TCs.
Excels at: Field sports, wildlife in lower light, indoor arenas (with high-ISO bodies), and sideline work.
Who it’s for: Action/wildlife shooters who want speed and mobility, a compelling alternative to jumping straight to the 400mm f/2.8 G Master.

FE 400mm f/2.8 G Master OSS

Why it’s special: The pro sideline staple—fast, tack-sharp, beautiful background separation, excellent with TCs.
Excels at: Field sports, large wildlife, airshows, night games.
Who it’s for: Working pros and serious amateurs who need the 400mm f/2.8 G Master look and performance.

FE 600mm f/4 G Master OSS

Why it’s special: Ultimate reach with prime-grade sharpness and AF + takes TCs well for extreme distances.
Excels at: Birds, distant wildlife, surf, motorsports from far stands.
Who it’s for: Dedicated wildlife/birders and pros who prioritize reach and background separation.

Teleconverters (G Master Compatibility)

1.4× and 2.0× TCs work with: 70-200mm f/2.8 G Master II, 100-400mm f/4.5-5.6 G Master, 300mm f/2.8 G Master, 400mm f/2.8 G Master, 600mm f/4 G Master, 100mm f/2.8 Macro G Master.

Notes: A 1.4× TC costs one stop of light, a 2.0× costs two stops. AF remains strong on recent bodies but slows under dim light. Optical performance is best with the big primes, the 70-200mm and 100-400mm pair very well with the 1.4×.

Pick A Lens By Photography Type

Weddings/events (hybrid): 24-70mm f/2.8 G Master II + 70-200mm f/2.8 G Master II, add 35mm f/1.4 G Master or 50mm f/1.4 G Master for low light and creative bokeh.

Portraits: 85mm f/1.4 G Master II or 135mm f/1.8 G Master, add 50mm (1.2 for maximum blur, 1.4 for balance).

Travel/storytelling: 24-70mm f/2.8 G Master II as a one-lens solution, ultralight two-prime kit: 24mm f/1.4 G Master + 50mm f/1.4 G Master. Add 100-400mm f/4.5-5.6 G Master for safaris.

Landscape/astro: 14mm f/1.8 G Master or 24mm f/1.4 G Master for night, 16-35mm f/2.8 G Master II or 12-24mm f/2.8 G Master for daytime range and flexibility.

Sports/action: 70-200mm f/2.8 G Master II; upgrade reach with 300mm f/2.8 G Master or 400mm f/2.8 G Master. 100-400mm f/4.5-5.6 G Master for daylight field versatility.

Wildlife/birding: 100-400mm f/4.5-5.6 G Master as a mobile option, 300mm f/2.8 G Master + 1.4× for flexibility; 600mm f/4 G Master for dedicated birders. Teleconverters are your friend.

Video/hybrid creators: 24-70mm f/2.8 G Master II and 16-35mm f/2.8 G Master II (low breathing, excellent AF, aperture rings). Add 35mm f/1.4 G Master or 50mm f/1.4 G Master for shallow-depth narrative.

Helpful Buying Notes

OSS vs IBIS: Most mid-range G Masters rely on your camera’s IBIS. Telephotos (70-200 II, 100-400, 300/400/600, 100 STF) add OSS for steadier framing. The 100mm f/2.8 Macro G Master also includes OSS tuned for close-up work.

Focus breathing: Newer G Master II zooms and newer primes significantly reduce breathing, and recent Sony bodies can compensate further in video.

Filters: 12-24mm f/2.8 G Master and 14mm f/1.8 G Master have bulbous/no-thread fronts. The 12-24mm accepts rear gel filters; both support third-party holders. If you rely on screw-in filters, 16-35mm f/2.8 G Master II is easier.

Close-focus: G Masters often focus pretty close (great for details without a macro). The 70-200mm f/2.8 G Master II is particularly handy for semi-macro.

AF behavior: The latest lenses with XD Linear motors track fast subjects better and are quieter for video.

APS-C bodies: All FE G Masters work on APS-C (1.5× crop FOV). A 70-200mm becomes ~105-300mm equivalent – great for sports.

Budget alternates: Sony’s “G” line (e.g., 20mm f/1.8 G, 24-105mm f/4 G, 200-600mm f/5.6-6.3 G) offers superb value if you aren’t looking for a G Master.

Simple Starting Points:

The one-lens solution: 24-70mm f/2.8 G Master II.

The two-lens event kit: 24-70mm f/2.8 G Master II + 70-200mm f/2.8 G Master II.

The light two-prime kit: 35mm f/1.4 G Master + 85mm f/1.4 G Master II (or 50mm f/1.4 G Master if you prefer normal FoV).

Landscape/astro duo: 14mm f/1.8 G Master + 16-35mm f/2.8 G Master II (or 24mm f/1.4 G Master if you prefer primes).

Wildlife starter: 100-400mm f/4.5-5.6 G Master; add a 1.4× TC as needed.

To explore all of the lenses that are compatible with your Alpha camera, visit mcbaincamera.com

This editorial article was originally published on AlphaUniverse.com

January Photo Contest Winner

2026-02-13T11:32:33-06:00

Winter usually greets us with frozen eyelashes and temperatures that make you question every life choice that brought you outside. But this year, instead of deep freeze mornings, we’ve been treated to stretches of beautiful warm weather and winter light – the kind that gets you excited about getting outdoors with your camera. And our January Photo Contest submissions proved you were ready for it. Judging by the month’s Winner, January stopped nobody from a wild photo adventure.

Submit your Photo for February's Photo Contest

WINNER

Julie Cork

Julie must know the winning formula for a contest win, because this is her 2nd win in the last few years, both with a star k9 as the winning subject. In her breathtaking image, Guardian of the Badlands, Julie captured her dog standing proudly atop a rock at Horsethief Canyon during a camping trip to Drumheller. With the wind dancing in her pup’s fur and that final kiss of golden light flooding the horizon, the scene feels both invigorating and serene – a perfect blend of Alberta landscape and loyal companion. It’s a moment of light, timing, and connection that will look beautiful on a 16x20 canvas. Congratulations, Julie.

HONOURABLE MENTIONS:

Jordan Weiss

We’d also like to extend a big congratulations to our Honourable Mentions this month. Taking our first honourable mention spot is Jordan Weiss, who transported us halfway across the world with an image he captured during a road trip through Uzbekistan. His photograph captures an intense kabob grilling surrounded by a cinematic smoke cloud. Jordan has been a regular in our Top 3, and his submissions often take us on adventures to distant countries with rich culture and history. His photos are typically immersive, capturing the true essence of a travel photographer. What drew our McBain voting panel to Jordan’s image this month was its intensity and moodiness. There’s a steady, almost masterful focus in the preparation of this meal. It’s an image that engages the senses – inviting you to feel the heat, catch the aroma, and taste the flavour.

Calvin Binnema

New to our podium is Calvin Binemma’s honourable mention win as well. In striking contrast, Calvin’s black and white architectural image of a utility building at the U of A South Campus, takes us into a world of line, form, and structure. Calvin wrote of his image,

“I was attracted to the different areas of parallel lines offset by a couple of prominent diagonals. The shadows gave it a feeling of depth. It recently did well in an international competition.”

The image draws the eye through a dynamic contrast of shapes, arrangement, and an interplay between light and shadow, giving it more depth. We love how this image demonstrates the impact of strong composition and contrast – proof that a good photograph isn’t always about subject matter, but how you choose to frame it. Thank you, Calvin for submitting your art this month!

January proved that inspiration doesn’t hibernate. You can find it in wind-swept canyons, in back-alley kitchens halfway around the world, and even in the sharp angles of a utility building. Thank you to our winner, our honourable mentions and every photographer who continues to share their vision with our community. February is already underway, and we’re ready to be inspired all over again. So keep shooting and exploring.

Submit your Photo for a chance to win a 16x20 Gallery wrapped Canvas! Check out some other submissions from this month's photo contest below!

Bert Crowfoot: Storytelling, Sports, and Setting the Standard for Indigenous Influence

2026-02-05T18:26:42-06:00

When I sat down last week with longtime Canadian journalist & photographer, and McBain customer, Bert Crowfoot, we spoke about his recent appointment to the Order of Canada. I expected a straightforward conversation about career milestones and accolades. What I encountered instead was Bert Crowfoot, the storyteller—someone whose influence stretches far beyond awards and recognition.

He carries a warmth and patience that draws you into his stories, letting them unfold at their own pace. His legacy isn’t defined by personal achievement alone, but by mentorship, cultural preservation, and inspiring Indigenous communities to recognize what’s possible. At 72, Bert isn’t just a journalist or storyteller; he’s a photographer whose images have captured some of Canada’s most important moments. As a cultural leader, his work has shaped Indigenous media, mentored generations, and brought in focus stories that might otherwise go unheard.

Sports, Family & The Mental Game

Bert’s story begins on the playing field. He began his career wanting to teach, coach, and shape young minds through sport. From softball and women’s basketball to coaching clinics across North America, athletics became a foundation for his leadership philosophy. He attributes much of his philosophy to a book his brother gave him called “The Psychology of Winning” by Denis Waitley.

Mentors like Waitley taught him that the biggest differences in performance aren’t physical—they’re mental.

“Most teams have the talent,” Bert told me before tapping the side of his head. “The biggest difference is up here.”

That belief shaped his life beyond sports. In 1990, when government funding was cut for his newspaper, The Windspeaker -Canada’s first national Indigenous publication- Bert had just six weeks to make the publication self-sustaining. Leaning on lessons from sports psychology, he reframed the setback as an opportunity. By mailing five copies to every band office in Canada within months, the paper quickly became a national voice for Indigenous media.

Setbacks, Bert believes, aren’t failures—they’re lessons you train your mind to see.

Much of that mindset, Bert admits, also comes from family. Leadership was modelled early on: Bert himself descends from a line of Crowfoot Chiefs, a legacy he is immensely proud of. While he found success without a University degree, he is quick to draw attention to his family’s collective achievements: 22 Unviersity Degrees, 11 doctors, four dentists, and countless other professionals. He attributes much of this to his father’s unwavering persistence in multiplying his small successes in farming and his mother’s steadfast commitment to preservation and knowledge.

Achievement for Bert was never accidental – it was cultivated through discipline, mentorship, and expectation.

The Heart of Storytelling

Listening to Bert describe his life, I’m reminded that he is cut of the same cloth of storytellers he has spent his career documenting. His visual storytelling is deeply relational. Which is probably why he’s been granted the sacred trust in not only writing Indigenous stories, but capturing them through photography – not because he’s the most awarded candidate, but because he lives the stories he writes and photographs.

Unlike mainstream media’s compressed soundbites, Bert allows stories to breathe, honouring context and voice. The priority was never personal visibility but preserving Indigenous perspectives with accuracy and respect.

It is this level of reputation that has granted Bert front-line access to some of Canada’s biggest stories – from the Pope’s 1986 visit, to Queen Elizabeth II at Peace River, Alberta, to Prince Andrew and Sarah Ferguson at Head-Smashed-In Buffalo Jump – a distinction Bert speaks of with quiet pride.

Mentorship & Leadership

Bert’s induction into the Order of Canada is the culmination of decades spent amplifying Indigenous voices, mentorship, and building platforms like The Windspeaker and AMMSA, Alberta’s Indigenous Media Network, which combine cultural advocacy with sustainable business models. It not only recognizes personal achievement but also a career devoted to cultural preservation and creating opportunities for others.

The congratulatory messages that have meant the most to him come from former athletes and mentees who shared how his guidance shaped their lives. But Bert is never one to take full credit. He is intentional about acknowledging others. He surrounds himself with capable people and gives them autonomy and trust. Bert jokes, “People might think I’m lazy, but I hire good people, tell them where to go, and give credit where it’s due.”

Of all the Indigenous teachings he lives by, it’s the principle of giving that guides most of his work. Bert says, “Some people judge you by how much you accomplish. Your money, your bank account, house, clothes. But Indigenous people will judge by how much you give away. You’re supposed to give away your best”.

Giving away his best helped shape organizations like AMMSA and The Windspeaker, which operate as not-for-profits with strong business foundations. From staff to partnerships, the opportunities that have come into Bert’s orbit through his generosity have been nothing short of a gift that keeps giving. From radio bingo to advertising and property investments, these avenues have gone on to generate their own independent revenue. “Opportunities aren’t given,” Bert says. “They’re made”.

And as his influence continues to ripple outward, Bert is committed to showing Indigenous youth what’s possible, mentoring photographers, and creating pathways for others to follow.

Craft, Technology, and Respect

For photographers, Bert’s work is a masterclass in patience, discretion, and storytelling through imagery. He teaches that the most compelling photographs aren’t about the latest technology – they are about earning trust, observing without intrusion, and anticipating the right moment to click the shutter. Ethical storytelling and technical craft go hand in hand, and there is a sensitivity to culture and people that no piece of gear can replace.

Bert photographs sacred ceremonies with care, documenting within the boundaries of cultural practices. While he embraces evolving tools and technology, he is not a slave to them. Reliability, image quality, and discretion matter far more than chasing the newest gear, and his choices reflect that ethic – even favouring an occasional iPhone photo when it means capturing a moment respectfully. The moment could pass, so "Take the photo” Bert says.

For Bert, the most important part of his craft has centred around the reliability of his tools and the relationships he’s formed. For over 40 years, McBain has supported him with both. Not only in providing equipment, but also in guidance and support that have allowed Bert to focus on the story, not the gear. “It’s about relationships,” Bert says. “People remember when you go above and beyond.”

Perspective & Legacy

Most of Bert’s life lessons echo his sports roots: keep perspective, try new things, learn from setbacks, and set clear goals – specifically SMART goals, a tool he’s learned through studying sports psychology that he’s woven into his perspective as a photographer. Yet, he encourages goal-setting not just for work, but for life as a whole, emphasizing growth, balance and measurable progress in every arena. It’s this same mindset – seeking purpose over recognition – that has guided his journey.

Bert Crowfoot didn’t chase recognition. He sought opportunities and ways to help others. Along the way, he became a storyteller, mentor, and cultural guardian whose influence extends far beyond any award.

“People always ask, ‘What was your dream?’” he says. “I needed a job. I needed a roof over my head. And along the way, I realized I could help others—and that became my story.”

Canon Launches Two World Class Ultra-Wide Lenses: Meet the RF7-14mm Fisheye and RF14mm F1.4 L

2026-02-05T12:08:31-06:00

Any day is a good day for a new lens, but particularly today, since we have two new ultra-wide lenses from Canon to talk about.

First up, a world’s first! Canon is introducing the widest-angle zoom lens to ever hit the market in the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens. Its staggering 190º field of view has the potential to sell the feeling of height and motion in action and sports environments like never before, or to generate surreal landscapes. With a max aperture of f/2.8 at 7mm and f3.5 at 14mm, the new fisheye aims for exceptional low-light performance and background separation.

For astro and architecture photographers, Canon also dropped the RF14mm F1.4 L VCM. Coming in at a similar size and weight as Canon’s existing family of RF F1.4 L lenses, the RF14mm distinguishes itself as the photo giant’s brightest ultra-wide-angle. Like the previous lens, the specs suggest incredible low-light performance and background separation, with the added benefit of an 11-blade aperture for buttery-soft circular bokeh.

The new lenses are expected to arrive in late February, 2025, and we’re taking pre-orders right this very minute!

» Canon RF 7-14mm F2.8-3.5 L Fisheye STM Lens | $2299.99
» Canon RF 14mm F1.4 L VCM Lens | $3199.99

Below is Canon’s press release for the RF7-14mm and RF14 lenses.

Canon Continues Wide Angle Optical Excellence with Launch of RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens and RF14mm F1.4 L VCM Prime Lens

BRAMPTON, Ontario (February 4, 2026) — Canon Canada Inc., a leader in digital imaging solutions, today announced the launch of the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, these new RF-mount lenses expand the diverse lineup for professional photographers, videographers, and hybrid creators. The RF7-14mm F2.8-3.5 L Fisheye STM zoom lens introduces the world's widest angle zoom lens¹ with a 190° field of view, ideal for dynamic fisheye imagery in sports, landscapes, and virtual reality. The RF14mm F1.4 L VCM prime lens delivers Canon’s brightest ultra-wide¹ angle interchangeable lens ever produced, a 14mm lens with a bright f/1.4 aperture, perfect for astro, architecture, and video applications.

Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens redefines versatility in ultra-wide angle fisheye imaging. Continuing the heritage of the groundbreaking EF 8-15mm f/4L Fisheye USM, the world's first fisheye zoom lens², this new RF lens pushes boundaries further for professionals seeking impactful, distorted perspectives. It supports a wide range of unique use cases including sports, landscapes, starscapes, video, and virtual reality.

Key features include:

Canon's widest single lens³ with a maximum 190° field of view, achieving both circular 190° fisheye at 7mm (wide), and diagonal 180° fisheye at 14mm (telephoto), with its 7-14mm zoom range.

Variable maximum aperture of f/2.8 at 7mm (wide) and f/3.5 at 14mm (telephoto), brighter than its EF predecessor for enhanced low-light performance and background separation.

Built-in support of Canon EF-to-EOS R mount adapter drop-in filters (Clear, CPL, Variable ND) plus Lens Lock/Limit, Lens Function button and Control Ring.

High image quality with 5 UD lens elements, 2 replica aspheric lenses, and Air Sphere Coating (ASC) applied in 3 locations to reduce ghosting.

Leadscrew-type STM focus drive with position sensors for smooth, video-capable operation and reduced focus breathing (0.4% at wide, 1.5% at tele).

Fisheye images shot with the RF7-14mm F2.8-3.5 L STM zoom lens can be converted using Canon EOS VR Utility for viewing on a PC or head-mounted display. Conversion of 2D VR images is possible with cameras such as: EOS R5C, EOS R5 Mark II, EOS R5, EOS R6 Mark II.

This lens appeals to professional photographers and videographers seeking dynamic imagery and VR studios desiring a lens for monoscopic shooting, offering wider angle zoom, brighter aperture, and more video capabilities than the EF 8-15mm.

The Canon RF14mm F1.4 L VCM prime lens empowers professional photographers, and hybrid creators with Canon's brightest ultra-wide-angle interchangeable lens ever produced, an extremely compact and lightweight ultra-wide lens with incredible optical performance. Updating the legacy of the EF 14mm f/2.8L II USM, this lens provides ultra-wide angle views with a fast f/1.4 aperture and controlled distortion and rectilinear characteristics from the center to image. It's designed for pro still photographers capturing landscape, astro, and starscape imagery, as well as architectural and real estate shooters, and videographers and time-lapse creators.

Key features include:

Canon’s brightest ultra-wide-angle (14mm) interchangeable lens for hybrid Photo / Video use.

Ultra-wide 14mm prime with f/1.4 aperture for outstanding low-light performance and background separation, brighter aperture than the EF 14mm f/2.8. Dual VCM (Voice Coil Motor) focusing for fast, precise autofocus in photo and video, with reduced focus breathing (3.0%, or 2.3% up to f/20).

Compact and light weight at 4.4” (L) x 3.0” (D) and just 1.27lbs, providing a similar size, weight and design complimenting the comprehensive F1.4 L-series lens series (RF20mm/24mm/35mm/50mm/85mm F1.4 L VCM lenses).

Amazing optics for high image quality and sharp rendering of point light sources with Canon’s first Fluorite element in an ultra-wide-angle lens, and featuring BR Optics, 1 UD lens, and 3 GMo aspheric lenses, plus Sub-wavelength coating in 1 location and Air Sphere coating in 2 for minimized ghosting.

11-blade aperture for smooth, circular bokeh.

Iris ring compatible with EOS R1, EOS R5 Mark II, and EOS R6 Mark III cameras; plus Lens Function button and Control Ring.

Pricing and Availability

The Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and RF14mm F1.4 L VCM prime lens are currently expected to be available by the end of February 2026, for estimated retail prices of $2,299.99 and $3,199.99 respectively⁴. For more information about Canon's latest innovations and products, please visit canon.ca.

1. As of February 3, 2026 according to Canon data
2. As of August 23, 2010 according to Canon data
3. Among full-frame lenses manufactured by Canon with a focal length wider than 20mm
4. Specifications, availability and prices are subject to change without notice.

DJI RS5: Smarter Tracking, Longer Power, Smoother Motion

2026-01-30T16:13:31-06:00

Raising the Bar for Lightweight Professional Gimbals

Without adding bulk or complexity to their rig, DJI has delivered important upgrades to its latest gimbal offering, the RS 5 — giving creators even more incentive to push their limits! A lightweight, professional-grade stabilizer, the RS blends pragmatic workflow enhancements with powerful performance for creators looking for smarter subject tracking, the best stability, and longer runtimes.

From solo shoots to dynamic run-and-gun filming, here are some of the Key Features that creators will love:

Smarter Subject Tracking: The new RS Enhanced Intelligent Tracking Module allows operators to track pets, vehicles, and people with a 10-meter lock on human subjects. If your subject steps out of frame, if something briefly blocks them or you pan away and back, the tracking system can recognize the subject and resume tracking without you having to manually reset it.

Advanced Stabilization: DJI’s fifth-generation RS Stablization Algorithm delivers up to 50% higher peak motor torque for smoother footage during runs, quick movements, and vertical shooting—all without extra accessories.

Ergonomic Upgrades: A new Electronic Briefcase Handle offers one-handed control with triggers and a joystick. On-Screen Z-Axis Indicator helps optimize gait to reduce vertical shake.

Batter Life that Lasts: Standard runtime of 14 hours, with one-hour full charge time—60% faster than its predecessor. The optional BG80 High-Capacity Grip extends runtime to 30 Hours!

Broader Capability: The Bluetooth Shutter support now includes Panasonic and Fujifilm Cameras, in addition to Sony, Canon, and Nikon. Accessories like DJI Focus Pro Motors and SDR Transmission work seamlessly with the RS 5.

Design & Workflow: Fine-tuning knobs with Teflon interlayers make balancing much easier, and a new automated axis now locks speed setup and teardown. Native vertical shooting can now be done without adding extra gear.

Overall, the DJI RS 5 is a significant improvement and a compelling upgrade for creators who prioritize workflow efficiency. By prioritizing real-world shooting needs like intuitive tracking, extended battery life, and ergonomic control, the RS 5 will be a welcome upgrade for everyone.

Your Nikon ZR Just Got Better

2026-01-27T16:51:10-06:00

Hey Nikon users- your ZR just got a little glow-up!

If your ZR suddenly feels smarter, well- it is! Nikon just released a new firmware update that quietly improves your ZR’s performance, adding refinements that everyone’s been asking for.

Here’s a breakdown of some top improvements you’ll see:

TOP 3 UPGRADES:

Jam-Sync Timecode
Let your editing software auto-line your video and audio perfectly. Jam Sync Timecode adds support for wired timecode input via 3.5mm audio jack, allowing a multi-camera workflow.
Extended Recording
Record up to 6 hours of continuous video recording in ProRes 422 HQ, H.264 and H.264 formats at various frame rates.
RED-Type File Naming
Available for all codecs. Highlight clipping line added for waveforms in R3D NE. Continuous illumination of the power-on lamp.

What Nikon has done here is listen. Though seemingly small on paper, in real-world use, you’re going to find these firmware boosts worth the update. The update is really about smoother workflows, longer shoots, and fewer headaches in post. If you rely on your ZR for video, this is one of those updates you’ll feel more than you’ll see- and that’s kind of the point!

To dig deeper into Nikon’s first Firmware for the ZR Cinema Camera, check out their press release here.

InFocus Photo Exhibit Explores “The Space Between”

2026-01-22T13:40:23-06:00

As Edmontonians, I don’t have to tell you how uniquely spoiled we are to have such a passionate and dedicated arts community. Our little city punches far above its weight when it comes to presenting and sharing inspiring local and international art. It’s a great place for a camera store like ours to have a home base, where we can support amazing events like the upcoming InFocus Photo Exhibit.

Now in its 12th year, InFocus Photo invites photographers from across the globe to explore unique artistic themes in photography. This year’s theme is “The Space Between,” that challeged photographers to celebrate the hidden threads that bind us all together. The InFocus Photo website explains:

The photographs in this exhibition challenge, question, and illuminate the liminal: the emotional gaps, the silent pauses, the overlooked details, and the beauty that exists in uncertainty and temporality. The photographs are expansive and contemplative, leaning towards those things that can’t be explained, only felt. This multi-venue exhibition presents visual poetry.

The exhibit runs from February 2nd to April 30th at three venues in Edmonton and Stony Plain. There are also two free events you won’t want to miss! There will be an Opening Party at Wild Skies Gallery in the Renaissance Edmonton Airport Hotel on the evening of February 3rd (7-9pm) and an Open House at Stony Plain’s Red Brick Common on February 7th (1-3pm).

Visit infocusphoto.ca for all the details. We highly recommend checking out this amazing collection of inspired photography.

» Visit the InFocus Photo Exhibit Website

Exhibit & Event Dates

Exhibit Run | February 2nd - April 30

Wild Skies Art Gallery
Red Brick Common Public Art Gallery
Town of Stony Plain Office

Opening Party | February 3rd, 3 - 9 PM

Wild Skies Gallery Renaissance Edmonton Airport Hotel
Curator talk and award presentation at 7:30 PM

Open House | February 7th, 1 - 3 PM

Red Brick Common, 5411 – 51 Street, Stony Plain